According to Children's Publishing, a new Market Report from market intelligence provider Key Note, the children's book market, which encompasses children’s books, school books and English language teaching (ELT) books, has performed reasonably well in recent years and has generally outperformed the UK book publishing sector as a whole. Price increases ahead of inflation, especially of children's books and school books, have helped to boost the value of the sector.
The children's book market encompasses a range of categories including fiction, factual books, activity books, novelty books and picture and colouring books. The children’s book market has been performing particularly well in recent years, with sales reaching their highest levels since 2007. School books are typically targeted at the primary and secondary school markets and are often based around the requirements of the national curriculum. Sales here have gained from the introduction of the new national curriculum for primary schools, which was introduced in September 2014. The majority of ELT books go for export, with only a relatively small percentage targeted at the UK market. Due to difficult economic conditions in some key European markets for ELT materials, such as Greece, sales have been declining in both value and volume terms for several years.
The most popular format for children's books, school books and ELT books continues to be print, which accounts for the overwhelming proportion of sales. This preference can be contrasted with trends in other sectors of the book market, such as adult fiction, where digital or e-book sales currently account for more than a third of sales by value.
By Brian McCallen
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Notes to editors:
Key Note’s 2016 Market Report, Children's Publishing, analyses the market for children’s books, school books and English language teaching (ELT) books in the UK.
Key Note commissioned exclusive consumer research for this report from NEMS Market Research, which surveyed a representative sample of 1,000 men and women in November 2015. Similar research can be found in previous Key Note reports.
Key Note Ltd has been providing commercially relevant market information to libraries, academia and businesses since 1978. With over 1,000 titles available across 22 market sectors, and new or updated titles published every month, Key Note is one of the UK’s most prolific and respected business information providers. Within the range, some reports are written in response to particular market conditions, whereas other reports will be produced regularly year on year.