In the UK, e-recruitment now arguably represents the largest channel in the recruitment market, given the widespread uptake of Internet services, rapid growth in online recruitment activities, and the emergence and development of technologies, such as mobile and social media.
According to data from Ofcom, 85% of households in the UK now have access to the Internet through either fixed or mobile services. This has grown steadily in recent years, and with the Government’s plans to make basic broadband services available to everyone in the UK by 2016, uptake is expected to reach almost universal levels in the near future. This, ultimately, means a significant potential audience for recruiters engaged in the provision of online services.
According to Key Note research, which was commissioned in October 2015, more than a quarter of British adults said they had used the Internet to search for jobs over the past 12 months, significantly higher than the proportion of respondents (15.3%) that used other methods, besides the Internet, to look for work.
Certain technological developments have also helped to boost e-recruitment in recent years, with both mobile and social media providing additional online channels through which recruiters can source and engage with potential candidates. Due to the rapid proliferation of mobile devices, such as smartphones and tablets, recruiters have focused on the development of ‘mobile-friendly’ online portals and/or the development of applications (apps) designed...