This Key Note Market Digest analyses key performance data and the structure of the UK public relations (PR) and communications activities sector between 2005 and 2014. In addition, various market trends, both ongoing and emerging, and key drivers are also examined.
The report covers activities under the UK SIC (2007) category 70.21 — Public relations and communication activities — and the UK SIC (2003) category 74.14/1 — Public relations activities. This category covers the provision of advice, guidance and operational assistance, including lobbying activities, to businesses and other organisations on PR and communication. It should be noted that it excludes advertising agencies and media representation services, and market research and public opinion polling.
Key Note’s Market Digest reports deliver valuable insight into corporate activity throughout the UK economy, providing an overview of key measures and metrics across a diverse range of industries and market sectors, ranging from agriculture and manufacturing through to wholesale, retail and service activities. Comprehensive and easily digestible, the following report provides information over a 10-year period using the latest available data across the areas of turnover; expenditure; acquisition and divestiture; and employment.