Market Segmentation

By KeyNote Siteadmin | 18th February

Market segmentation is the identification and division of large industries or market sectors into distinct categories that share common demands, characteristics or structure. This tool is vital in determining an effective corporate strategy, enabling the...

Market Research

By KeyNote Siteadmin | 18th February

Accurate, reliable information is fundamental to an effective decision-making process and to the success of any business. As such, market research forms an integral part of the business planning process, enabling you to develop marketing strategies and product differentiation that...