SWOT analysis

By siteadmin@keyno... | Business Services | 19th February

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. Key Note’s SWOT analysis provides an effective framework for reviewing your company’s position and direction. It is an essential tool in planning your business strategy, advancing product development and carrying...

Things to consider when starting a business

By siteadmin@keyno... | Business Services | 19th February

When starting a business it can feel like there are more questions than answers, and not being able to come up with answers can undermine your confidence and decision-making ability. These questions might include:

  • How much should I be paying my new staff?
  • Am I...

PEST Analysis

By siteadmin@keyno... | Media & Marketing | 18th February

PEST is an acronym for Political, Economic, Social and Technological. The PEST analysis contained in each of Key Note’s reports provides you with a useful strategic tool for understanding market growth or decline, and a business’ market potential in view of these external factors....

Marketing Strategy

By siteadmin@keyno... | Media & Marketing | 18th February

When developing a marketing strategy for your business, there are several factors that it is important to consider. Key Note can help you to:

  • Determine the demand for your products and/or services across the marketplace you are operating within. How robust is this market...

Market Segmentation

By siteadmin@keyno... | Media & Marketing | 18th February

Market segmentation is the identification and division of large industries or market sectors into distinct categories that share common demands, characteristics or structure. This tool is vital in determining an effective corporate strategy, enabling the...

Market Research

By siteadmin@keyno... | Media & Marketing | 18th February

Accurate, reliable information is fundamental to an effective decision-making process and to the success of any business. As such, market research forms an integral part of the business planning process, enabling you to develop marketing strategies and product differentiation that...