Need more than one report? A Key Note subscription could save you over 50%. Call today for more details and a FREE online demonstration 0845-504 0452.

Mon-Fri 9.00-5.00pm GMT

Research Methodology

The Key Note Quality Assurance Process

Quality Assurance Flow Chart
Bookmark and Share

Symington's

"When we are putting together strategic information for presentations to major retailers & Symington's Board, the combination of Key Note's market research and company information proves invaluable. It is accurate and easy to use, and provides us with valuable insight that we cannot get elsewhere."

University of Liverpool

Key Note is a very welcome addition to our electronic resources portfolio. It is extremely easy to use, which makes it a great resource for undergraduates, plus it has excellent coverage, which suits postgraduate and staff needs. Combined with easy access both on and off-campus and an excellent support network to deal with any issues or queries, Keynote is an invaluable source of market information for academic libraries.

Birmingham Central Library, Business Insight

Not only do we find Key Note to be an exceptionally good product that is well used, the friendly, helpful staff at Key Note actually do what they say they will do and almost act as extra staff for your service. They have never let us down and the reliability of the service is second to none.

Business Information Service, Essex County Council, Adults, Health and Community Wellbeing Libraries

Key Note enables library users across Essex to access leading market research data. Our many customers who are starting up in business have particularly benefited from the breadth and quality of information provided. We have always had a good rapport with the staff at Key Note and value their support.

Cardiff University

Cardiff University has had access to Key Note market reports for many years now. We find the data very useful for students as it covers both consumer markets and business to business. The service is easy to access and we find the staff at Key Note always helpful.

The Chartered Institute of Marketing

Key Note reports have been available in the Institute's Information and Library Service for many years and have helped our members to build knowledge and understanding of their marketplace and their customers.

Business Insight, Birmingham Central Library

Our customers prefer Key Note reports as they relate to specific products and services reflecting the reality of the small business marketplace rather than multi-national concerns.

London Metropolitan University

London Metropolitan University has subscribed to Key Note for many years and find the reports to be very comprehensive, well-laid out and contain all the essential 'ingredients' such as market share and SWOT analysis.

Cranfield School of Management, Cranfield University

We have used Key Note reports at Cranfield University for over 10 years and find them to be an excellent source of market information.

Senior Lecturer in Marketing, University of Liverpool

Key Note is one of the main information services used by my undergraduate students when completing group assignments relating to the investigation of organisations and the nature of the markets in which those organisations operate. Students seem to find the service easy to use and the information obtained is always pertinent and topical.

Birmingham Central Library, Birmingham Central Library/Business Insight

Not only do we find Key Note to be an exceptionally good product that is well used but Key Note’s helpful and friendly staff actually do what they say they will do and almost act as extra staff for your service. They have never let us down and the reliability of the service is second to none.

Creative Insight, Birmingham Central Library

We find Key Note provides reports that our customers can easily use and cover wide areas of business that others do not, particularly our main interest creative industries. They are not academic or surreal but practical, concise and immediately relevant to the product or sector concerned

Business Insight, Birmingham Central Library

The service we receive from Key Note is the benchmark by which I judge all other providers of any material. For replacing items, range of formats, price and accessibility for customers and support services, no other provider I have worked with in 30 years comes close. It also just happens to be the best product of its kind in the market

Business Insight, Birmingham Central Library

Business Insight is the UK’s most comprehensive business information service serving Birmingham and 15 other local authorities. Key Note has supplied us with reports since its inception and it is far and away our most used market research resource by customers. It is a corner stone for the wide range of services that we provide