The Key Note Quality Assurance Process
Judge Business School, University of Cambridge
"I regard Key Note as the number one provider of UK market research. The way in which Key Note content is packaged and presented is appealing and easy to understand and, therefore, a must for my taught course students. Their products are complemented by remarkably high levels of customer service."
Jim Clark, Head of Insight, IPA
"Key Note is the Swiss Army knife of report platforms, incorporating both consumer and B2B research (not to mention Companies House data). It therefore has a comprehensive line-up of titles, all of which are frequently updated. I like the fact that the analysis within the reports is based on “hard data”, through a combination of in-house and external sources. As a result, using Key Note is a great way to keep up-to-speed on a variety of markets, sectors, products and brands and it’s a great tool to have on hand for new business and strategy development."
Jack Mears, Knowledge and Information Partner, Department for Business, Innovation and Skills
“Key Note is one of the most dynamic and intuitive products the department subscribes to. It has also remained one of the most-used services for a number of years. The combination of market reports, linked to real company data, within one product, is particularly useful. The constant investment and desire to improve the service sets it aside from a number of other organisations and I look forward to working with them for many years to come.”
"When we are putting together strategic information for presentations to major retailers & Symington's Board, the combination of Key Note's market research and company information proves invaluable. It is accurate and easy to use, and provides us with valuable insight that we cannot get elsewhere."
University of Liverpool
Key Note is a very welcome addition to our electronic resources portfolio. It is extremely easy to use, which makes it a great resource for undergraduates, plus it has excellent coverage, which suits postgraduate and staff needs. Combined with easy access both on and off-campus and an excellent support network to deal with any issues or queries, Keynote is an invaluable source of market information for academic libraries.
Birmingham Central Library, Business Insight
Not only do we find Key Note to be an exceptionally good product that is well used, the friendly, helpful staff at Key Note actually do what they say they will do and almost act as extra staff for your service. They have never let us down and the reliability of the service is second to none.
Business Information Service, Essex County Council, Adults, Health and Community Wellbeing Libraries
Key Note enables library users across Essex to access leading market research data. Our many customers who are starting up in business have particularly benefited from the breadth and quality of information provided. We have always had a good rapport with the staff at Key Note and value their support.
Cardiff University has had access to Key Note market reports for many years now. We find the data very useful for students as it covers both consumer markets and business to business. The service is easy to access and we find the staff at Key Note always helpful.
The Chartered Institute of Marketing
Key Note reports have been available in the Institute's Information and Library Service for many years and have helped our members to build knowledge and understanding of their marketplace and their customers.
Business Insight, Birmingham Central Library
Our customers prefer Key Note reports as they relate to specific products and services reflecting the reality of the small business marketplace rather than multi-national concerns.
London Metropolitan University
London Metropolitan University has subscribed to Key Note for many years and find the reports to be very comprehensive, well-laid out and contain all the essential 'ingredients' such as market share and SWOT analysis.
Cranfield School of Management, Cranfield University
We have used Key Note reports at Cranfield University for over 10 years and find them to be an excellent source of market information.
Senior Lecturer in Marketing, University of Liverpool
Key Note is one of the main information services used by my undergraduate students when completing group assignments relating to the investigation of organisations and the nature of the markets in which those organisations operate. Students seem to find the service easy to use and the information obtained is always pertinent and topical.
Birmingham Central Library, Birmingham Central Library/Business Insight
Not only do we find Key Note to be an exceptionally good product that is well used but Key Noteâ€™s helpful and friendly staff actually do what they say they will do and almost act as extra staff for your service. They have never let us down and the reliability of the service is second to none.