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"So much for the current position, but where is the cheese category destined to go from here? Market information specialist, Key Note Ltd, which released a detailed report on the dairy sector, including cheeses, makes a number of points. Consumers' tastes are growing more sophisticated, creating opportunities for more variety and better-quality products. The growth of the 35+ population could boost demand for many products, as consumers in this age group are likely to have larger families to provide for."