Key Note Media Centre
Premium Lager and Dark Beer Markets See Growth in 2011
The UK premium lagers and beers industries saw modest amounts of growth in the 5 years to 2011, according to the Key Note Market Report Update, Premium Lagers, Beers and Ciders, while the premium ciders market showed no movement in value over the 5-year period.
According to Key Note estimates, the overall UK premium lagers, beers and ciders market witnessed a 1.4% increase in market value in 2011, when compared with the previous year. However, over the 5-year period between 2007 and 2011, the industry has seen an overall decline in market value of 0.7%. This shows the impact that the recession had on the industry, with the market witnessing a fall in value of 3.5% between 2007 and 2009, before slowly climbing to a value of £14.1bn in 2011.
Looking towards the future, the industry can expect to see growth in some areas, but not in others. The premium lagers sector is forecast to see a 7.1% rise in value over the next 5 years, while the premium dark beers sector is set to outshine this with a growth of 9.7% forecast over the same period. However, the premium ciders sector looks set to lose 7.7% of its market value in the next 5 years, as 'over-ice' products, which helped boost the sector in the early 2000s, see a decline in popularity.
Press enquiries: Jack Sykes at Key Note at firstname.lastname@example.org or 0845 504 0452. Press/review copies of the report are available on request.