Key Note Media Centre

Food & Drink International: Functional and friendly

"... According to research from Key Note, functional foods continue to grow year on year. And despite a slowing in the market due to an apparent peaking in sales of yoghurt drinks and soya milk, after strong prior growth, and gradually declining sales of cholesterol-lowering margarines and functional breads, strong growth has, however, been shown by probiotic yoghurts and fortified breakfast cereals, allowing positive growth overall."