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"In a new report by market intelligence provider Key Note, UK sales of vodka increased by 16.8% over the review period (five years to 2009) and currently account for 32.4% of the spirits and liqueurs market. Conversely, Scotch whisky has seen a decrease of 23% and currently accounts for 24.3% of the spirits and liqueurs market, down from the 31% share that it held in 2005."