Key Note Media Centre
Big is Beautiful and Right on Trend
The plus-size fashion industry is believed to have witnessed continual growth over the last 5 years, according to Key Note's latest Market Assessment on Women's Plus-Size Clothing. The industry, defined by the market intelligence provider as clothes for women size 16 and over, has witnessed a significant increase in sales, despite the uncertain economic conditions seen over the past few years.
Sales are believed to have thrived following changes in women's attitudes towards plus-size fashion, which has seen the latest, fashionable trends become more available through plus-size fashion lines on the high street. This particular trend has been influenced by a number of factors, including the rising rate of obesity in the UK; the media's perception of plus-size fashion; the rising popularity of a number of larger-sized celebrities, such as Adele and Beth Ditto; and the increasing amount of shows, such as How to Look Good Naked, which have helped to encourage body confidence in women by advising them on what clothes to wear to make the most of their figures.
Furthermore, the number of retail specialists supplying plus size fashion, as well as other high street outlets that offer their own fashion lines for larger-sized women, have increased in recent years. Women's plus-size fashion specialists, such as Evans, are still believed to dominate the market, while retailers, such as Debenhams and Marks and Spencer, have increased the range of sizes that they offer in order to appeal to larger sized women, thus driving growth within the market. These trends are expected to continue over the next 5 years, as the number of overweight and obese women in the UK continues to rise.
Press enquiries: Jack Sykes at Key Note at firstname.lastname@example.org or 0845 504 0452. Press/review copies of the report are available on request.