C2DE Consumer Market Assessment 2010


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Previewing a Market Assessment

Published Date :
September 2010find similar
Report Type :
Market Assessmentfind similar
Report Sector :
Lifestylefind similar
Price :
£ 575
Contents :
13 Chapters

Table of Contents

The table of contents below is for C2DE Consumer 2010

Executive Summary

1. Introduction

Report Coverage

Definition

Table.1: Descriptions Of Social Grade By Social Status And Occupation Of The Household's Chief Income Earner

Table.2: National Statistics Socio-economic Classification By Description, Categories And Typical Occupations

2. Strategic Overview

Socio-economic Background

Table.1: The Adult Population Of Great Britain By Abc1 And C2de Categories (% Of Adults),-

Table.2: The Adult Population Of Great Britain By Social Grade (% Of Adults),-

Table.3: Demographic Profile Of All Adults And C2de Adults (% Of Respondents),

The Economy

Gross Domestic Product

Table.4: Uk Gross Domestic Product At Current And Annual Chain-linked Prices (;m),-

Inflation

Table.5: Uk Rate Of Inflation (%),-

Unemployment

Table.6: Actual Number Of Unemployed Persons In The Uk (million),-

Household Disposable Income

Table.7: Uk Household Disposable Income Per Capita (;),-

Household Tenure

Table.8: Abc1 And C2de Respondents By Household Tenure (% Of Respondents),

Car Ownership

Table.9: Car Ownership By Social Grade (% Of Adults),/

Household Expenditure

Table.10: Household Expenditure By Socio-economic Classification Of Household Reference Person† By Average Weekly Household Expenditure (; And Number),

Table.11: Household Expenditure By Socio-economic Classification Of Household Reference Person† By Average Weekly Household Expenditure (%),

Computer Usage

Table.12: Home Computer Ownership By Social Grade (% Of Adults),/

3. Food

Background

Consumer Trends

Discount Food Retailers

Table.1: Users And Non-users Of Discount Food Retailers By Social Grade (% Of Respondents),

Table.2: Reasons For Using Discount Food Retailers By Social Grade (% Of Users Of Discount Food Retailers),

Table.3: Main Reasons For Not Using Discount Food Retailers By Social Grade (% Of Non-users Of Discount Food Retailers),

Marketing And Supplier Activity

Marks & Spencer

Sainsbury's

Tesco

Waitrose

Advertising Expenditure

Table.4: Main Media Advertising Expenditure By Aldi And Lidl (;000), Year Ending June

Table.5: Main Media Advertising Expenditure On Selected Supermarket Economy Own-label Ranges (;000), Year Ending June

4. Home

Background

Consumer Trends

C2des And Diy

Table.1: Diy Tasks Undertaken By C2des In The Past Months (% Of Respondents),

Table.2: Diy Products Purchased By C2des In The Past Months (% Of Those Who Have Purchased Diy Tools Or Materials),

Table.3: Stores Used By C2des To Purchase Diy Supplies In The Past Months (% Of Respondents),

Marketing And Supplier Activity

B&q

Dfs

Homebase

John Lewis

Sainsbury's

Tesco

Advertising Expenditure

Table.4: Main Media Advertising Expenditure By Selected Retailers Of Furniture And Furnishings (;000), Year Ending June

5. Clothes And Personal Care

Background

Consumer Trends

Clothes Shopping

Table.1: Attitudes Towards Clothes Shopping (% Of Abc1 And C2de Respondents),

Cosmetics And Fragrances

Table.2: Usage Of Make-up And Fragrance By C2des In The Past Months (% Of Women),/

Table.3: Usage Of Aftershave/male Fragrance In The Past Months By Social Grade (% Of Men),/

Table.4: Usage Of Selected Leading Fragrance Brands By C2des In The Past Months (% Of Respondents),

Marketing And Supplier Activity

Mango

Tesco

Advertising Expenditure

Table.5: Main Media Advertising Expenditure On Clothing By Selected Discount Retailers And Supermarkets (;000), Year Ending June

6. Leisure And Travel

Background

Consumer Trends

Sporting Activities

Table.1: Regular And Occasional Participation In Selected Sporting Activities By Social Grade (% Of Adults),/

Table.2: Leisure Centres, Gyms And Health Clubs Visited In The Past Months By Social Grade (% Of Adults),/

Pub Visiting

Table.3: Frequency Of Visiting Pubs For A Drink In The Evening By Social Grade (% Of Adults),/

Table.4: Attitudes Towards Drinking In Pubs By Social Grade (% Of Respondents),

Holiday Purchasing

Table.5: Traditional Holiday Planning By C2des (% Of Respondents),

Table.6: Websites Used For Internet Holiday Planning By C2des (% Of Respondents),

Table.7: Holiday Planning In The Recession By C2des (% Of Respondents),

Marketing And Supplier Activity

Bmibaby

Butlins

Easycruise

Jet2.com

Lidl

Premier Inn

Ryanair

Travelodge

Advertising Expenditure

Table.8: Main Media Advertising Expenditure By Premier Inn And Travelodge (;000), Year Ending June

7. An International Perspective

Europe

Aldi

Lidl

Netto

The Us

Wal-mart

Table.1: Number Of Wal-mart's International Units, May

Table.2: Number Of Wal-mart's Us Retail Units, May

Home Depot

Target

8. Pest Analysis

Political Factors

Economic Factors

Table.1: Highest Counts Of Personal Insolvency† By Mosaic Type,-

Social Factors

Technological Factors

Table.2: Personal Computer Usage By Social Grade (% Of Adults),/

9. Consumer Dynamics

Summary

Table.1: Attitudes Towards Finance And Spending (% Of C2de Respondents),, And

Financial Situation

Food

Home

Clothes

Holidays

Financial Situation

Table.2: Financial Situation Compared With Years Ago (% Of C2de Respondents),

Food

Table.3: Attitudes Towards Supermarket Luxury And Value Ranges (% Of C2de Respondents),

Home

Table.4: Habits And Attitudes Towards Home Decorating (% Of C2de Respondents),

Clothes

Table.5: Attitudes Towards Buying Clothes From Supermarkets (% Of C2de Respondents),

Table.6: Attitudes Towards Buying Clothes From Discount Shops (% Of C2de Respondents),

Table.7: Those Who Prefer To Buy Clothes From Independent Designer Shops (% Of C2de Respondents),

Table.8: Attitudes Towards Designer Labels (% Of C2de Respondents),

Holidays

Table.9: Attitudes Towards Holiday Destinations (% Of C2de Respondents),

Table.10: Attitude Towards Booking Holiday Travel And Accommodation (% Of C2de Respondents),

10. Company Profiles

Aldi Stores Ltd

Corporate Strategy

Profitability

Table.1: Financial Results For Aldi Stores Ltd (;000), Years Endingst December-

Recent And Future Developments

Advertising

Asda Group Ltd

Corporate Strategy

Profitability

Table.2: Financial Results For Asda Group Ltd (;000), Years Endingst December-

Recent And Future Developments

Advertising

Matalan

Corporate Strategy

Profitability

Recent And Future Developments

Advertising

New Look Group Plc

Corporate Strategy

Profitability

Table.3: Financial Results For New Look Retailers Ltd (;000), Year Endingth March, Weeks Ending Th March And Year Endingth March

Recent And Future Developments

Advertising

Primark Stores Ltd

Corporate Strategy

Profitability

Table.4: Financial Results For Primark Stores Ltd (;000), Years Endingth September,th September Andth September

Recent And Future Developments

Advertising

Tjx Companies Inc (tk Maxx)

Corporate Strategy

Profitability

Table.5: Financial Results For Tjx Uk (;000), Years Endingth January Andth January And Weeks Endingst January

Recent And Future Developments

Advertising

11. The Future

The Economy

Table.1: Forecast Uk Growth In Gross Domestic Product In Real Terms, Resident Population, Rate Of Inflation And Actual Number Of Unemployed Persons (%, And Million),-

Tough Times Ahead For C2des

Table.2: Concern Over Retirement Income (% Of Respondents),

The Corporate Response

12. Further Sources

Publications

General Sources

Government Publications

Other Sources

Key Note Sources

Other Reports