Mobile Marketing Market Assessment 2009


« Back to Market Assessment categories

Previewing a Market Assessment

Published Date :
October 2009find similar
Report Type :
Market Assessmentfind similar
Report Sector :
Marketingfind similar
Price :
£ 575
Contents :
12 Chapters

Table of Contents

The table of contents below is for Mobile Marketing 2009

Executive Summary

1. Introduction

Report Focus

Definitions

Mobile Marketing

Networks

Connectivity

Smartphones

Operating Systems

2. Strategic Overview

Market Dynamics And Segmentation

Market Size

By Volume

Mobile Phones And Services

Table.1: Ownership Of Mobile Phones In Great Britain

Table.2: Monthly Mobile Broadband Sales In Great Britain

Table.3: Take-up Of Mobile Broadband By Age, Social Grade

Table.4: Uk Mobile Internet Users (million)

Table.5: Unit Sales Of Smartphones And Sales As A

Table.6: Uk Volume Of Sms And Mms Messages Sent

Mobile Advertisements

Table.7: Number Of Uk, Us And Global Advertisements

Table.8: Smartphones' Share Of Uk Advertising Traffic

Table.9: Share Of Uk Advertising Requests

By Value

Mobile Advertising

Table.10: Uk Mobile Advertising Expenditure By Type

Figure.1: Uk Mobile Advertising Expenditure By Type

Table.11: All Advertising Expenditure By Type

Industry Issues

Distribution

Table.12: Uk Digital Communications Service Availability

Competitive Structure

Network Operators

Mobile-phone Manufacturers

Adserving Networks/aggregators

Specialist Mobile Advertising Agencies/mobile Planners/buyers

Social Networking For Mobile

Table.13: The Top Ten Uk Mobile Social Network Sites

Mobile Sector Awards

14th Gsma Global Mobile Awards

Mobile News Awards March

Visiongain Mobile Advertising And Marketing Awards

2008 Global Mobile Marketing Awards (emea Region Winners)

The Consumer

Mobile Internet Usage

Table.14: Top Activities Among Iphone Users, All

Table.15: The Top Ten Mobile Sites Compared With

Mobile Consumers' Behaviour In The Recession

Table.16: Uk Consumer Priorities With Regard

Mobile Applications

Table.17: Distribution Of Admob Iphone Applications

Market Forecasts

Market Size

Future Technology

3. Mobile Manufacturers And Networks

Background

Mobile Internet Domain Names

Market Size

Mobile Phones

Table:1 Mobile-phone Shipments By Vendor By Volume

Smartphones

Table.2: Worldwide Smartphone Sales To End Users

Table.3: Worldwide Smartphone Sales To End Users

Sector Profile

Marketplace Consolidation

Table.4: Us Merger And Acquisition Activity In The Media,

Network Advertising

Marketing Activity

Table.5: Main Media Advertising Expenditure On Computer Handheld Units (£000), Years Ending June And

Competitive Structure

Manufacturers

Network Operators

Market Share

Table.6: Uk Mobile Network Operators By Number Of

4. Mobile Advertising Service Providers

Background

Regulation

Sector Profile

Advertising Models

Table.1: Advantages And Disadvantages To Mobile Service

Trade Organisations

Association For Interactive Media & Entertainment

Groupe Spéciale Mobile Association

Internet Advertising Bureau

Mobile Data Association

Mobile Marketing Association

Marketing Activity

Press

Trade Shows

Competitive Structure

Adserving Networks

Aggregators

5. Mobile Marketing Agencies

Background

Market Size

Table.1: The Top Ten Interactive Marketing Agencies

Table.2: Uk Mobile Advertising Expenditure By Type

Case Studies

Bookstart

Doritos

Honda Insight

Adobe Max Conference

National Express East Coast Trains

Industry Issues

Competitive Structure

6. An International Perspective

Mobile Phone Penetration

Table.1: The Top Ten Global Territories By Mobile Phone

Table.2: The Lowest Global Territories By Mobile Phone

Market Growth

Mobile World Congress

Awards

7. Pest Analysis

Political Factors

Economic Factors

Social Factors

Technological Factors

8. Industry Dynamics

Introduction

Industry Insight

Has The Recession Slowed Down Advances In Mobile Marketing?

In Addition To The Advent Of Smartphones, What Do You See

What Are The Main Constraints Of Mobile For Advertisers?

For Which Industry Sectors Is Interactive Mobile Marketing

Which Industry Sectors Are Already Utilising Mobile Marketing Effectively? Which Are Falling Behind?

How Do You Think B2b Advertisers Can Best Benefit

Are There Any New Ways In Which Sms Marketing Can Be

How Well Can Mobile Marketing Be Integrated Within General Marketing Campaigns? Is There A Particularly Strong Combination (e.g. Outdoor And Mobile, Internet And Mobile, Etc.)?

What Do You Think Will Be The Three Main Developments For Mobile Advertisers In The Next Or Years?

Finally, What Is The Best Advice You Would Give To An Advertiser Thinking About Creating A Mobile Advertising Campaign?

9. Company Profiles

Introduction

2ergo Group Plc

Corporate Strategy

Company Strengths And Weaknesses

New Product Development

Brand Development

Innovations

Appointments

Profitability

Table.1: Financial Results Forergo Group Plc

Future Company Developments

Hutchisong Uk Ltd

Corporate Strategy

Company Strengths And Weaknesses

New Product Development

Brand Development

Innovations

Appointments

Profitability

Table.2: Financial Results For Hutchisong Uk Ltd

Future Company Developments

Incentivated Ltd

Corporate Strategy

Company Strengths And Weaknesses

New Product Development

Brand Development

Innovations

Appointments

Profitability

Future Company Developments

Mobile Interactive Group Ltd

Corporate Strategy

Company Strengths And Weaknesses

New Product Development

Brand Development

Innovations

Appointments

Profitability

Table.3: Financial Results For Mobile Interactive Group Ltd

Future Company Developments

Nokia Uk Ltd

Corporate Strategy

Company Strengths And Weaknesses

New Product Development

Brand Development

Innovations

Appointments

Profitability

Table.4: Financial Results For Nokia Uk Ltd

Future Company Developments

Symbian Foundation Ltd

Corporate Strategy

Company Strengths And Weaknesses

New Product Development

Brand Development

Innovations

Profitability

Table.5: Financial Results For Symbian Ltd (£000),

Future Company Developments

Velti Plc

Corporate Strategy

Company Strengths And Weaknesses

New Product Development

Brand Development

Innovations

Appointments

Profitability

Table.6: Financial Results For Velti Plc (£000),

Future Company Developments

10. The Future

Penetration Of The Marketing Budget

Digital Marketing Share

Table.1: Forecast Trends In Digital Marketing's Share Of The Marketing Budget (% Of Respondents),/2009-2010/

Mobile Marketing Share

Table.2: Forecast Trends In Mobile Marketing's Share

Table.3: Forecast Trends In Mobile Marketing Tactics

Market Size Forecasts

Table.4: Forecast Uk Mobile Advertising Expenditure

Figure.1: Forecast Uk Mobile Advertising Expenditure

11. Further Sources

Associations

Publications

General Sources

Government Sources

Other Sources

Key Note Sources

Other Reports