Public Relations Industry Market Assessment 2007


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Previewing a Market Assessment

Published Date :
September 2007find similar
Report Type :
Market Assessmentfind similar
Report Sector :
Business Servicesfind similar
Price :
£ 575
Contents :
14 Chapters

Table of Contents

The table of contents below is for Public Relations Industry 2007

Executive Summary

1. Introduction

Report Focus

Definition

2. Strategic Overview

Background

Qualifications

Market Dynamics And Segmentation

Market Sectors

Trade Associations

Association Of Media Evaluation Companies

British Association Of Communicators In Business

Chartered Institute Of Public Relations

Council Of Public Relations Firms

F©d©ration Internationale Des Bureaux D'extraits De Presse

Healthcare Communications Association

International Communications Consultancy Organisation

International Public Relations Association

Public Relations Consultants Association

Uk Media Monitoring Association

Marketing

Total Industry Value And Growth

Distribution

Table: Top Public Relations Consultancies Located Outside Of London By Fee Income† (£), Years Endingst December And

Competitive Structure

Omnicom Group Inc (us)

Wpp Group Plc (uk)

Interpublic Group (us)

Publicis Groupe (france)

Havas Group (france)

Huntsworth Plc (uk)

Financial & Corporate Communications

Public Affairs

Public Relations

Healthcare

Chime Communications Plc (uk)

Industry Issues

Skills Shortage And Staffing Issues

Online Pr

Search-engine Optimisation

Agency/client Relations

1. "pr Takes The Lead

2. "keeping The Magic Alive

3. "it No Longer Does What It Says On The Tin

A Marketing Perspective

Environmental Issues

The Consumer

"tip: Focus On A Clear Theme

"tip: Create A Catchy Headline

"tip: Format Your Press Release Correctly

"tip: How To Write Your Press Release

Market Forecasts

Table: Average Of Independent Forecasts For Gross Domestic Product Growth In Real Terms, Inflation By Consumer Price Indices And Retail Price Index, And Claimant Unemployment (% And Million),-2011

Table: The Forecast Uk Pr Industry† By Value At Current Prices (£bn),-2011

3. Public Relations Consultancies

Background

Market Size

Table: The Uk Market For Public Relations By Top Four Marketing Communications Groups And Independents (£m), Years Endingst December And

Profitability

Table: Top Uk Public Relations Consultancies' Joint Profitability (£000 And %), Previous And Latest Results

Competitor Activity

Agency League Tables

Table: The Prweek Top Consultancies By Fee Income† (£), Years Endingst December And

Table: The Prweek Top Ten Consumer Agencies By Fee Income (£), Years Endingst December And

Table: The Prweek Top Ten Healthcare Consumer Agencies By Fee Income (£ And % Of Total Income), Year Endingst December

Table: The Prweek Top Ten Financial Consultancies By Number Of Deals And Total Value (number And £bn), St October-30th September

Public Relations Expenditure Trends

Marketing Activity

Industry Awards

The Public Relations Consultants Association Frontline Awards

Chartered Institute Of Public Relations Excellence Awards

Communicators In Business Communications Excellence Awards

Prweek Awards

Gold Awards

People & Agencies

Corporate & Public

Product & Promotion

Specialist & Technique

Consumer Behaviour

Top Tips For Client Meetings

4. Public Relations Support Services

Background

Market Size

Support Services By Sector

Media Monitoring And Evaluation

Expanded Services

Fees

Competitive Structure

Cision Uk Ltd (formerly Romeike)

Durrants Ltd

Precise Media Group

Tns Media Intelligence/presswatch Media Ltd

Others

News-release Distribution

Glide Technologies Ltd

Gorkana Data Systems Ltd

Support Services Awards

Consumer Behaviour

Table: The Most Important Research Methods For Journalists (%), April

Table: Journalists' Usage Of Blogs And Wikis (%), April

Table: Proportion Of Press Releases Received Of Genuine Interest (% Of Journalists), April

Table: Factors That Would Make Journalists Likely To Read A Press Release, April

Corporate Rankings

Table: Uk Top Companies By Overall Mentions And Score, And

Table: Uk Bottom Ten Companies By Overall Mentions And Score, And

5. The Blogosphere

Background

What's Hot?

Market Size

Most Linked-to Sites

1. Engadget

2. Boing Boing: A Directory Of Wonderful Things

3. Gizmodo, The Gadget Guide

4. Techcrunch

5. Breaking News And Opinion On The Huffington Post

6. Lifehacker, The Productivity And Software Guide

7. Ars Technica

8. Daily Kos: State Of The Nation

9. Postsecret

10. Tmz.com

Most Favourite Sites

1. Boing Boing: A Directory Of Wonderful Things

2. Make Money Online Problogger Blog Tips

3. Techcrunch

4. Lifehacker, The Productivity And Software Guide

5. Folders

Practitioner Views Of Interactive Customer Communications

Competitor Profiles

Technorati Inc

Del.icio.us

Digg Inc

6. An International Perspective

Market Development In China

"mainland China: A Maze Of Contradictions

The Chinese Media Landscape

"newspapers

"business Papers

"television

"china Central Television Www.cctv. Com.cn/default.shtml

"portal Websites

"baidu

"sina

"netease

"sohu

"tom

"eastday

"other Media Entities

Market Sector Growth

Table: Best And Worst Growth Prospects By Line Of Business By Number Of Mentions,

Table: Best And Worst Growth Prospects By Industry Sector By Number Of Mentions,

Competitor Environment

Table: Top Ten Us Independent Firms By Fee Income And Number Of Employees ($),st December

Table: Predicted Assessment Of Local Market Conditions By Icco Member Country

Consumer Behaviour

Table: Posts By Language (% Of Blogs Measured), As At Fourth Quarter

7. Pest Analysis

Political Factors

Economic Factors

Social Factors

Technological Factors

8. Industry Dynamics

Industry Research

Interviewees

Suzanne Peck, Chairman, British Association Of Communicators In Business

Nick Fulford, Managing Director, Cancan

Adrian Brady, Managing Director, Eulogy! Ltd

Ross Furlong, Furlong Pr Ltd

Charles Lewington Obe, Founder, Hanover Communications

Bill Macintyre, Co-founder, Irispr

Patrick Barrows, Director General, Public Relations Consultants Association

George Blizzard, Co-founder, The Pr Network

Questions And Answers

1. "what Are The Three Most Important Issues Facing The Industry Today?"

Suzanne Peck

Nick Fulford

Adrian Brady

Ross Furlong

Charles Lewington

Bill Macintyre

Patrick Barrows

George Blizzard

2. "which Vertical Sectors Have Shown The Strongest Growth In The Last Year? (health? Environment? Political? Some Other?) And Why?"

Suzanne Peck

Nick Fulford

Adrian Brady

Ross Furlong

Charles Lewington

Bill Macintyre

Patrick Barrows

George Blizzard

3. "which Pr Discipline Is Growing Fastest?"

Suzanne Peck

Nick Fulford

Adrian Brady

Ross Furlong

Charles Lewington

Bill Macintyre

Patrick Barrows

George Blizzard

4. "what Progress Has Been Made In Online Pr In The Past Months? What Are Its Strengths And Weaknesses?"

Suzanne Peck

Nick Fulford

Adrian Brady

Ross Furlong

Charles Lewington

Bill Macintyre

Patrick Barrows

George Blizzard

5. "are Clients Now Allocating Greater Percentages Of Their Marketing Budgets To Pr?"

Suzanne Peck

Nick Fulford

Adrian Brady

Ross Furlong

Charles Lewington

Bill Macintyre

Patrick Barrows

George Blizzard

6. "what Headway Is Pr Making As Far As Influencing Client Company Strategies Is Concerned?"

Suzanne Peck

Nick Fulford

Adrian Brady

Ross Furlong

Charles Lewington

Bill Macintyre

Patrick Barrows

George Blizzard

7. "biggest Challenge For The Future?"

Suzanne Peck

Nick Fulford

Adrian Brady

Ross Furlong

Charles Lewington

Bill Macintyre

Patrick Barrows

George Blizzard

Key Note Comment

9. Company Profiles

Introduction

Huntsworth Plc

Corporate Information

Strengths And Weaknesses

New Product/brand Development

Innovations

New Research

Appointments

Profitability

Table: Financial Results For Huntsworth Plc (£m), Years Endingst December-2006

Future Company Developments

Chime Communications Plc

Corporate Information

Strengths And Weaknesses

New Product/brand Development

Innovations

New Research

Appointments

Profitability

Table: Financial Results For Chime Communications Plc — Public Relations Division (£m), Years Endingst December And

Future Company Developments

Edelman Inc

Corporate Information

Strengths And Weaknesses

New Product/brand Development

Innovations

New Research

Appointments

Profitability

Future Company Developments

Fti Consulting Inc

Corporate Information

Strengths And Weaknesses

Financial Communications

Brand Communications

Public Affairs And Crisis & Issues Management

Business Consulting

New Product/brand Development

Innovations

New Research

Appointments

Profitability

Future Company Developments

10. The Future

Market Growth

Table: Practice Areas Where Most Growth Is Expected Over `the Next Few Years' (% Of Respondents), June

Table: Sectors Where Most Growth Is Expected Over `the Next Few Years' (% Of Respondents), June

Market Forecasts

Table: The Forecast Uk Pr Industry† By Value At Current Prices (£bn),-2011

11. Glossary

12. Consumer Confidence

Methodology

Key Findings This Quarter

The Willingness To Borrow

Confidence Improves

Table A: The Average Amount Consumers Are Willing To Borrow In Order To Purchase Expensive Items At Current And Constant November Prices (£ And £bn), February-2007

Willingness To Borrow Slips Slightly

Table B: The Number Of Adults Willing To Borrow In Order To Purchase Expensive Items (000 And %), February-2007

Spending From Savings

Slight Increase In Spending From Savings

Table C: The Average Amount Consumers Are Willing To Spend From Savings In Order To Purchase Expensive Items At Current And Constant November Prices (£ And £bn), February-2007

Saving Grows In Relative Importance

Table D: The Average Amounts Adults Are Confident Spending To Purchase Expensive Items (£ And %), February-2007

13. Further Sources

Associations

Publications

Government Sources

Other Sources

Bisnode Sources

Other Reports