Estate Agents & Services Market Assessment 2004


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Published Date :
September 2004find similar
Report Type :
Market Assessmentfind similar
Report Sector :
Business Servicesfind similar
Price :
£ 575
Contents :
11 Chapters

Table of Contents

The table of contents below is for Estate Agents & Services 2004

Executive Summary

Strategic Overview

The Oft's Report And Its Implications

An International Perspective

Pest Analysis

The Future

1. Introduction

The Topic

Objectives

Methodology

Original Research

Definition

2. Strategic Overview

Market Dynamics And Segmentation

Oft Criticises Pricing Practice

A Quarter Of Recent Vendors Dissatisfied

Buoyant Fee Income

Crest Of The Property Wave

Table: Number Of Housing Transactions In England And Wales (000 And Index=100), First Quarter-2004

Table: Number Of Housing Transactions In England And Wales (000, Index=100 And %),-2004

Solicitors The Key To Scottish Property

The Seller's Pack

Distribution

England And Wales Have,000 Estate Agents' Offices

Four Main Agency Categories

Rise Of Franchised Agencies

Lettings Only

Competitive Structure

Moderate Level Of Concentration

Table: Leading Estate Agency Groups In The Uk (number And %),

Easy Come, Easy Go

Prestige Brands Go Global

Advertising

Table: Leading Estate Agency Affinity Groups In The Uk (number And %),

The Consumer

The Future

Key Points

3. The Oft Report And Its Implications

Oft Voluntary Regulation Will Be Sufficient

High Fees Customers' Own Fault?

Key Points

4. Marketing Trends

Co-operation The Key To Independence

Advertising And Promotion

Collapse In Advertising For Online Services

Table: Main Media Advertising Expenditure By Internet Estate Agents (£000), Years Ending June And

National Brands

Table: Main Media Advertising Expenditure By Residential Estate Agents (£000), Years Ending June And

Builders' Direct Sales

Table: Main Media Advertising Expenditure By House Builders And On Property Development (£000), Years Ending June And

`for Sale' Boards Retain Importance

Table: Estate Agents' Use Of Advertising (%)

Key Points

5. An International Perspective

Buy-to-let Goes International

Professional Expertise Vital In Cross-border European Property Transactions

Heaving Hot Spots In The Us

Key Points

6. Pest Analysis

Political Factors

Too Few New Homes, Few New Homebuyers

Call To Ease Planning Restrictions

Economic Factors

Mortgages Already A Struggle For Lower Paid

Table: Mortgage Payments As A % Of Disposable Monthly Income In The Uk, June

Advances Rising Faster Than Incomes

Social Factors

More Single People, More Multi-generation Households

Table: The Projected Uk Population By Age (000),-2012

Extended Financial Families

Technological Factors

Marketing Alliances On The Internet

Key Points

7. Consumer Dynamics

Introduction

Local Preferences

Concern Over Service And Fees

One In Five Has A Buy-to-let, One In Five Has A Holiday Home

Fewer Buyers In/2005?

Affluent Buyers Like Local Agents

"i Would Prefer To Engage A Local Estate Agent If I Were Selling A Property"

"i Would Prefer To Engage A National Chain Of Estate Agents If I Were Selling A Property"

Table: Preference For Local Or National Estate Agents (% Of Respondents),

Prime Buying Groups Are Most Dissatisfied With Agents' Similarity

"estate Agency Chains Are Too Similar To Each Other"

"estate Agents Should Be More Highly Qualified Than At Present"

Table: Similarity Of Estate Agency Chains And Higher Qualifications For Estate Agents (% Of Respondents),

Room For Improvement In Agents' Customer Service

"estate Agents Generally Provide A High-quality Service"

"estate Agents' Fees Are Good Value For Money"

Table: Quality Of Estate Agents' Service And Agency Fees Offer Good Value For Money (% Of Respondents),

Staff Training Not Perfect

"staff In Estate Agents Are Generally Knowledgeable"

"i Prefer Estate Agents To Offer A Complete Home-buying Service Including Mortgages, Surveys And Conveyancing"

Table: Knowledge Held By Estate Agency Staff And Preference For A Complete Home-buying Service (% Of Respondents),

Internet Use Polarised

"i Would Use The Internet To Search For Properties If I Wanted To Buy Or Rent A New Home"

"buy-to-let Property Purchases Are Pricing First-time Buyers Out Of The Market"

Table: Searching For Properties On The Internet And Buy-to-let Pricing First-time Buyers Out Of The Market (% Of Respondents),

Landlords Still Uncommon

"buy-to-let Property Is A Good Pension Investment"

"i Have At Least One Property Which I Rent Out"

Table: Buy-to-let As A Pension Investment And Renting Out Property (% Of Respondents),

Second Homes Not For The Mass Market

Table: Ownership Of Second Homes In The Uk And Abroad (% Of Respondents),

The Young Want To Buy But Can They Afford To?

Table: Intentions To Purchase A Property (% Of Respondents),

Key Points

8. Company Profiles

Arun Estate Agencies Ltd

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Arun Estate Agencies Ltd (£000, % And £), Years Endingst March-2004

Future Company Developments

Asserta Home

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Asserta Holdings Ltd (£000, % And £), Years Endingst December-2002

Future Company Developments

Bradford & Bingley

Corporate Strategy

Advertising And Distribution

Profitability

Future Company Developments

The Chancellors Group Of Estate Agents Ltd

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For The Chancellors Group Of Estate Agents Ltd (£000, % And £), Years Endingst December-2002

Future Company Developments

Connells Ltd

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Connells Ltd (£000, % And £), Years Endingst December-2002

Future Company Developments

Countrywide

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Balanus Ltd (£000, % And £), Years Endingst December-2003

Future Company Developments

Easier Property Ltd

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Easier Property Ltd (£000, % And £), Years Endingth June-2003

Future Company Developments

Fish4homes Ltd

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Fish4homes Ltd (£000, % And £), Years Endingth September

Future Company Developments

Fpdsavills Ltd

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Fpdsavills Ltd (£000, % And £), Years Endingst December-2002

Future Company Developments

Halifax Estate Agencies Ltd

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Halifax Estate Agencies Ltd (£000, % And £), Years Endingst December-2003

Future Company Developments

Hamptons Estates Ltd

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Hamptons Estates Ltd (£000, % And £), Years Endingth June-2003

Future Company Developments

Primelocation

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Fastcrop Plc (£000, % And £), Years Endingst December-2003

Future Company Developments

Reeds Rains Ltd

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Reeds Rains Ltd (£000, % And £), Years Endingst December-2003

Future Company Developments

Rightmove.co.uk Ltd

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Rightmove.co.uk Ltd (£000, % And £), Years Endingst December-2003

Future Company Developments

Spicerhaart Ltd

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Spicerhaart Ltd (£000, % And £), Years Endingst December-2003

Future Company Developments

Your-move.co.uk Ltd

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Your-move.co.uk Ltd (£000, % And £), Years Endingst December-2003

Future Company Developments

Key Points

9. The Future

Crest Of The Wave?

Locations To Watch

Table: 'cities To Watch' By Average Price (£), June And

Reits For Economies Of Scale?

Buy-to-let Landlords In For The Long Haul

Retirement Developments

A More Professional Service

Future For Local Brands

Tuning In To Change

Key Points

10. Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Bonnier Information Sources

Other Reports