Direct Marketing Market Report 2004


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Previewing a Market Report

Published Date :
March 2004find similar
Report Type :
Market Reportfind similar
Report Sector :
Marketingfind similar
Price :
£ 575
Contents :
12 Chapters

Table of Contents

The table of contents below is for Direct Marketing 2004

Executive Summary

1. Market Definition

Report Coverage

Market Sectors

Market Trends

Direct Marketing Outperforms Advertising

2003 International Direct Marketing Fair

Eu Directive On Privacy And Electronic Communication

Royal Mail Price Changes

Dma Silent Calls Summit

Economic Trends

Population

Table: Uk Resident Population Estimates

Gross Domestic Product

Table: Uk Gross Domestic Product At Current

Inflation

Table: Uk Rate Of Inflation (%),-

Unemployment

Table: Actual Number Of Unemployed Persons

Household Disposable Income

Table: Average Uk Household Disposable Income

Market Position

The Uk

Overseas

2. Market Size

The Total Market

Table: The Total Uk Market For Direct Marketing By Sector

Table: The Total Uk Market For Direct Marketing By Sector

By Market Sector

Telemarketing

Table: The Telemarketing Sector By Value

Direct Mail

Table: The Direct Mail Sector By Value At Current Prices

Table: Uk Direct Mail Volumes By Type Of Mail

Television

Table: The Direct-response Television Sector By Value

Table: Uk Household Penetration Of Multi-channels

Inserts

Table: The Inserts Sector By Value At Current Prices

Door-to-door

Table: The Door-to-door Sector By Value

Database

Table: The Database Sector By Value At Current Prices

New Media

Table: The New Media Sector By Value At Current Prices

Customer Magazines

Table: The Customer Magazines Sector By Value

Other Magazines And Newspapers

Table: The Other Magazines And Newspapers Sector

Outdoor, Radio And Cinema

Outdoor

Table: The Outdoor And Transport Sector

Radio

Table: The Radio Sector

Cinema

Table: The Cinema Sector By Value At Current Prices

Overseas Trade

Table: International Marketing Expenditure Trends

Table: Percentage Of The Marketing Budget Spent On

Table: Forecast Year-on-year Changes In Direct Mail And Interactive Marketing Budgets By Country (%),

3. Industry Background

Recent History

Number Of Companies

Regional Variations In The Marketplace

Distribution

How Robust Is The Market?

Legislation

Consumer Credit Act

Privacy And Electronic Communications (ec Directive)

Key Trade Associations

Advertising Association

Advertising Standards Authority

Chartered Institute Of Marketing

Data Protection Registrar

Direct Mail Information Service

Direct Marketing Association

Federation Of European Direct Marketing

Incorporated Society Of British Advertisers

Institute Of Direct Marketing

Institute Of Practitioners In Advertising

Interactive Advertising Bureau

Marketing Communications Consultants Association

The Marketing Society

4. Competitor Analysis

The Marketplace

Agencies

Bureaux

Media Owners And Brokers

Market Leaders

Agencies

Table: Top Ten Uk Direct Marketing Agencies

Wwav Rapp Collins Ltd

Company Structure

Current And Future Developments

Financial Results

Ehs Brann Ltd

Company Structure

Current And Future Developments

Financial Results

Draftworldwide Ltd

Company Structure

Current And Future Developments

Financial Results

Proximity London Ltd

Company Structure

Current And Future Developments

Financial Results

Mrm Partners Worldwide

Company Structure

Current And Future Developments

Financial Results

Ogilvyone Worldwide

Company Structure

Current And Future Developments

Financial Results

141 Worldwide

Company Structure

Current And Future Developments

Financial Results

Carlson Marketing Group (uk) Ltd

Company Structure

Current And Future Developments

Financial Results

Claydon Heeley Jones Mason

Company Structure

Current And Future Developments

Financial Results

Tbwa\ggt Direct

Company Structure

Current And Future Developments

Financial Results

Harrison Troughton Wunderman

Company Structure

Current And Future Developments

Financial Results

Telemarketing Bureaux

Broadsystem Ltd

Company Structure

Current And Future Developments

Financial Results

Merchants Ltd

Company Structure

Current And Future Developments

Financial Results

Sitel Uk Ltd

Company Structure

Current And Future Developments

Financial Results

Ventura

Company Structure

Current And Future Developments

Financial Results

Vertex Data Science Ltd

Company Structure

Current And Future Developments

Financial Results

Customer Magazine Publishers

Cedar Communications Ltd

Haymarket Customer Publishing Ltd

Publicis Blueprint Ltd

Redwood Publishing Ltd

Outside Suppliers

Marketing Activity

Awards

Trade Shows

5. Strengths, Weaknesses, Opportunities And Threats

Strengths

Weaknesses

Opportunities

Threats

6. Buying Behaviour

Building Consumer Relationships

Actual Versus Desired Mailings

Table: Actual Versus Desired Mailings In

Consumer Attitudes

Table: Usefulness Of Direct Mail As An Advertising Medium

Table: Consumer Attitudes Towards Direct Marketing

Use Of Direct Mail By Industry Sector

Table: Senders Of Direct Mail By Sector By Volume

E-commerce

7. Current Issues

Silent Calls

Marketers And The Eu Privacy And Electronic Communications Directive

Dirty Databases

The Global Information Society

Offshore Outsourcing

8. The Global Market

Leading Markets

Table: Global Marketing Budget Allocations (%),

Italy

Far Eastern Market Leaders

The Future

10. Forecasts

Introduction

Forecast Economic Trends

Population

Table : Forecast Uk Resident Population By Sex

Gross Domestic Product

Table: Forecast Uk Gross Domestic Product In Real Terms

Inflation

Table: Forecast Uk Rate Of Inflation (%),-

Unemployment

Table: Forecast Actual Number Of Unemployed Persons

Forecasts To

Table: The Forecast Uk Direct Marketing Market By Sector

Future Trends

Technological Changes

Competitor Forecasts

11. Company Profiles

Broadsystem Ltd

Carlson Marketing Group (uk) Ltd

Ehs Brann Ltd

Proximity London Ltd

Sitel Uk Ltd

Vertex Data Science Ltd

Wpp Group Plc

Wwav Rapp Collins Ltd

12. Further Sources

Associations

Publications

General Sources

Government Sources

Other Sources

Bonnier Information Sources

Other Reports