ABC1 Consumer Market Report 2010


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Published Date :
August 2010find similar
Report Type :
Market Reportfind similar
Report Sector :
Lifestylefind similar
Price :
£ 575
Contents :
13 Chapters

Table of Contents

The table of contents below is for ABC1 Consumer 2010

Executive Summary

1. Introduction

Report Coverage

Definition

Table.1: Descriptions Of Social Grade By Social Status And Occupation Of The Household's Chief Income Earner

Table.2: National Statistics Socio-economic Classification By Description, Categories And Typical Occupations

2. Strategic Overview

Demographic Background

Table.1: The Adult Population Of Great Britain By Abc1 And C2de Categories (% Of Adults),-

Table.2: The Adult Population Of Great Britain By Social Grade (% Of Adults),-

Table.3: Demographic Profiles Of All Adults And Abc1 Adults (% Of Respondents),

The Economy

Gross Domestic Product

Table.4: Uk Gross Domestic Product At Current And Annual Chain-linked Prices (m),-

Inflation

Table.5: Uk Rate Of Inflation (%),-

Unemployment

Table.6: Actual Number Of Unemployed Persons In The Uk (million),-

Household Disposable Income

Table.7: Uk Household Disposable Income Per Capita (),-

Household Tenure

Table.8: All Adults And Abc1 Adults By Household Tenure (% Of Respondents),

Car Ownership

Table.9: Car Ownership By Social Grade (% Of Adults),/

Household Expenditure

Table.10: Household Expenditure By Socio-economic Classification Of Household Reference Person† By Average Weekly Household Expenditure ( And Number),

Table.11: Household Expenditure By Socio-economic Classification Of Household Reference Person† By Average Weekly Household Expenditure (%),

Computer Usage

Table.12: Home Computer Ownership By Social Grade (% Of Adults),/

3. Food

Background

Consumer Trends

Influences On The Cooking And Eating Habits Of Abc1 Consumers

Table.1: More Awareness Of Diet And Health, And A Desire To Lose Weight Influencing Cooking And Eating Habits By Social Grade (% Of Respondents),

Table.2: Concern About The Environment/free-trade Production And Animal Welfare Influencing Cooking And Eating Habits By Social Grade (% Of Respondents),

Is Organic The Answer For Abc1s?

Table.3: Regular Or Occasional Purchasing Of Organic Foods Or Drinks By Social Grade (% Of Respondents),

Table.4: Those Who Have Bought Less Organic Produce Since The Start Of The Credit Crunch By Social Grade (% Of Regular Or Occasional Purchasers),

Table.5: Purchasers Of Organic Food Regularly Or Occasionally By Social Grade (% Of Adults),/

Table.6: Purchasers Of Fairtrade Products Regularly Or Occasionally By Social Grade (% Of Adults),/

Marketing And Supplier Activity

Birds Eye

Marks & Spencer

Sainsbury's

Tesco

Waitrose

Advertising Expenditure

Table.7: Main Media Advertising Expenditure On Selected Supermarket Premium Food Ranges (000), Year Ending June

4. Home

Background

Consumer Trends

Diy And Home Improvements

Table.1: Attitudes Towards Home Improvement (% Of Abc1 Respondents),, And

Table.2: Diy Tasks Undertaken In The Past Months By Abc1s (% Of Respondents),

Table.3: Diy Products Purchased In The Past Months By Abc1s (% Of Those Who Have Purchased Diy Tools Or Materials),

Table.4: Stores Used By Abc1s To Purchase Diy Supplies In The Past Months (% Of Respondents),

Dishwasher Ownership

Table.5: Household Ownership Of Dishwashers By Social Grade (% Of Adults),/

Marketing And Supplier Activity

Dwell

Habitat

John Lewis

Marks & Spencer

Sainsbury's

Tesco

Advertising Expenditure

Table.6: Main Media Advertising Expenditure By Auctions And Antique Shops (000), Year Ending June

5. Clothes And Personal Care

Background

Consumer Trends

Clothes Shopping

Table.1: Attitudes Towards Clothes Shopping (% Of Abc1 Respondents),, And

Cosmetics And Fragrances

Table.2: Usage Of Make-up And Fragrance By Abc1s In The Past Months (% Of Women),/

Table.3: Usage Of Aftershave/male Fragrance In The Past Months By Social Grade (% Of Men),/

Table.4: Usage Of Selected Leading Fragrance Brands In The Past Months By Abc1s (% Of Respondents),

Marketing And Supplier Activity

Armani

Austin Reed

Burberry

Chanel

Christian Lacroix

Gq Magazine

Harrods

Hermès

John Lewis

Lancôme

Marc Jacobs

Marks & Spencer

Tesco

Advertising Expenditure

Table.5: Main Media Advertising Expenditure On Men's Fashion And Outfitters (000), Year Ending June

Table.6: Main Media Advertising Expenditure On Women's Fashion And Designers (000), Year Ending June

6. Leisure And Travel

Background

Consumer Trends

Sporting Activities

Table.1: Regular And Occasional Participation In Selected Sporting Activities By Social Grade (% Of Adults),/

Table.2: Leisure Centres, Gyms And Health Clubs Visited In The Past Months By Social Grade (% Of Adults),/

Cultural Activities

Table.3: Those Who Attend Cultural Performances By Social Grade (% Of Adults),/

Table.4: Those Who Enjoy Watching Arts Programmes And Performances On Television By Social Grade (% Of Adults),/

Table.5: Those Who Enjoy Reading About The Arts By Social Grade (% Of Adults),/

Holidays And Travel

Table.6: Attitudes Towards Holidays (% Of Abc1 Respondents),, And

Table.7: Traditional Holiday Planning By Social Grade (% Of Respondents),

Table.8: Websites Used For Internet Holiday Planning By Social Grade (% Of Respondents),

Table.9: Holiday Planning In The Recession By Social Grade (% Of Respondents),

Marketing And Supplier Activity

Broadway Travel

British Airways

Greenbee Specialist Travel

Kuoni

The Town House Collection

Advertising Expenditure

Table.10: Main Media Advertising Expenditure On Overseas Hotels (000), Year Ending June

Table.11: Main Media Advertising Expenditure On Overseas Hotels And Resorts (000), Year Ending June

7. An International Perspective

Global Companies

Lvmh Group (louis Vuitton Moët Hennessy)

Company Structure

Recent Developments

Compagnie Financière Richemont Sa

Company Structure

Recent Developments

8. Pest Analysis

Political Factors

Economic Factors

Table.1: Biggest Increase In Personal Insolvency† By Mosaic Type (number),-

Social Factors

Technological Factors

Table.2: Personal Computer Usage By Abc1s (% Of Adults),/

9. Consumer Dynamics

Summary

Table.1: Attitudes Towards Finance And Spending (% Of Abc1 Respondents),, And

Financial Situation

Food

Home

Clothes

Holidays

Financial Situation

Table.2: Financial Situation Compared With Years Ago (% Of Abc1 Respondents),

Food

Table.3: Attitudes Towards Supermarket Luxury And Economy Ranges (% Of Abc1 Respondents),

Home

Table.4: Habits And Attitudes Towards Home Decorating (% Of Abc1 Respondents),

Clothes

Table.5: Attitudes Towards Buying Clothes From Supermarkets (% Of Abc1 Respondents),

Table.6: Attitudes Towards Buying Clothes From Discount Shops (% Of Abc1 Respondents),

Table.7: Those Who Prefer To Buy Clothes From Independent Clothes Shops (% Of Abc1 Respondents),

Table.8: Attitudes Towards Designer Shops And Designer Labels (% Of Abc1 Respondents),

Holidays

Table.9: Attitudes Towards Holiday Destinations (% Of Abc1 Respondents),

Table.10: Attitudes Towards Booking Holiday Travel And Accommodation (% Of Abc1 Respondents),

10. Company Profiles

Introduction

Burberry Ltd

Corporate Strategy

Advertising And Marketing

Profitability

Table.1: Financial Results For Burberry Ltd (000), Years Endingst March-

Recent And Future Developments

John Lewis Partnership Plc

Corporate Strategy

Advertising And Marketing

Profitability

Table.2: Financial Results For John Lewis Partnership Plc (000), Year Endingth January, Weeks Ending St January And Year Endingth January

Recent And Future Developments

Marks And Spencer Plc

Corporate Strategy

Advertising And Marketing

Profitability

Table.3: Financial Results For Marks And Spencer Plc (000), Years Endingth March Andth March And Weeks Endingrd April

Recent And Future Developments

J Sainsbury Plc

Corporate Strategy

Advertising And Marketing

Profitability

Table.4: Financial Results For J Sainsbury Plc (000), Years Endingnd March,st March And Th March

Recent And Future Developments

Tesco Plc

Corporate Strategy

Advertising And Marketing

Profitability

Table.5: Financial Results For Tesco Plc (000), Year Endingrd February, Weeks Ending Th February And Year Endingth February

Recent And Future Developments

11. The Future

The Economy

Table.1: Forecast Uk Growth In Gross Domestic Product In Real Terms, Resident Population, Rate Of Inflation And Actual Number Of Unemployed Persons (%, And Million),-

A Bleak Outlook For Abc1s?

Corporate Strategies

12. Further Sources

Associations

General Sources

Government Publications

Other Sources

Key Note Sources

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