Direct Marketing Market Report 2009


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Published Date :
May 2009find similar
Report Type :
Market Reportfind similar
Report Sector :
Marketingfind similar
Price :
£ 575
Contents :
12 Chapters

Table of Contents

The table of contents below is for Direct Marketing 2009

Executive Summary

1. Market Definition

Report Coverage

Market Sectors

Market Trends

Marketing In A Recession

`monetising Your Data'

`the Internet Isn't Working'

`back To Basics'

Direct Digital

Economic Trends

Population

Table.1: Uk Resident Population Estimates By Sex

Gross Domestic Product

Table.2: Uk Gross Domestic Product At Current

Inflation

Table.3: Uk Rate Of Inflation (%),-

Unemployment

Table.4: Actual Number Of Unemployed Persons

Household Disposable Income

Table.5: Household Disposable Income Per Capita (£),

Market Position

The Uk

Overseas

Table.6: Direct Marketing In India By Channel

2. Market Size

The Total Market

Table.1: The Total Uk Market For Direct Marketing

Table.2: The Total Uk Direct Marketing Expenditure

Table.3: The Total Uk Market For Direct Marketing

Table.4: Uk Advertising Expenditure By Channel

Figure.1: Uk Advertising Expenditure By Value

Market Sectors

Direct Mail

Table.5: Uk Direct Mail Advertising Expenditure By Category

Figure.2: Uk Direct Mail Advertising Expenditure

Internet Advertising

Table.6: Internet Advertising Expenditure By Format

Table.7: Uk Internet Advertising Expenditure By Value

Table.8: Number Of Uk Households

Print Media — Inserts And Direct-response Advertising

Table.9: The Uk Inserts Sector By Volume

Table.10: Uk Direct-response Print Media Advertising Expenditure By Type By Value At Current Prices

Figure.3: Uk Direct-response Print Media Advertising Expenditure By Type By Value At Current Prices

Door Drops

Table.11: Door-drops' Share Of Door-drop Advertising Expenditure In Great Britain By Region (%),

E-mail Marketing

Table.12: Number Of E-mail Marketing Campaigns

Customer Magazines

Table.13: Top Consumer Magazine Titles By Average

Telemarketing

Field Marketing

Radio

Table.14: Uk Radio Advertising Expenditure By Value

Direct-response Television

Table.15: Uk Direct-response Television Advertising Expenditure By Value At Current Prices (£m),-

Outdoor/transport

Table.16: Uk Outdoor/transport Advertising Expenditure

Table.17: Outdoor Advertising Expenditure By Value

Mobile Media

Table.18: Percentage Share Of Total Uk Mobile Phone Advertising Requests By Manufacturer, January

Table.19: Percentage Share Of Total Uk Smartphone Advertising Requests By Manufacturer, January

Table.20: Percentage Of Adults Personally Owning

3. Industry Background

Recent History

Royal Mail Sell-off

Market Movements

Sustainability

Number Of Companies

Table.1: Number Of Uk Vat- And/or Paye-based Enterprises Engaged In Advertising And Business And Management Consultancy Activities By Employment Sizeband,

Employment

Table.2: Number Of People Employed In Direct Marketing

Regional Variations In The Marketplace

Table.3: Number Of Uk Vat- And/or Paye-based Enterprises Engaged In Advertising And Business And Management Consultancy Activities By Government Office Region,

How Robust Is The Market?

Industry Regulation

Key Trade Associations

The Advertising Association

Advertising Standards Authority

Association Of Publishing Agencies

British Interactive Media Association

The Chartered Institute Of Marketing

Customer Contact Association

Direct Marketing Association (and Direct Mail Accreditation

Incorporated Society Of British Advertisers

The Institute Of Direct Marketing

International Mature Marketing Network

Internet Advertising Bureau

Institute Of Practitioners Of Advertising

Mail Users' Association

The Marketing Society

The Mobile Marketing Association

International

Federation Of European Direct And Interactive Marketing

Public Bodies

Phonepayplus

Office Of Communications

The Postal Services Commission

4. Competitor Analysis

The Marketplace

Market Leaders

Leading Direct Marketing Agencies

Table.1: Top Direct And Sales Promotion Agencies

Table.2: Top Direct And Sales Promotion Agencies

Table.3: Leading Direct Marketing Agencies —

Leading Digital Marketing Agencies

Table.4: Top Digital Marketing Agencies

Archibald Ingall Stretton Ltd

Company Structure

Brands And Services

Recent Developments

Competitor Analysis

Bd Network Ltd

Company Structure

Current And Future Developments

Financial Results

Table.5: Financial Results For Bd Network Ltd (£000),

Billington Cartmell Ltd

Company Structure

Current And Future Developments

Financial Results

Table.6: Financial Results For Billington Cartmell Ltd (£000), Years Endingst December And

Cello Group Plc

Company Structure

Current And Future Developments

Financial Results

Table.7: Financial Results For Cello Group Plc (£000),

Chi & Partners Ltd

Company Structure

Current And Future Developments

Financial Results

Table.8: Financial Results For Chi & Partners Ltd (£000),

The Direct Marketing Group Ltd

Company Structure

Current And Future Developments

Financial Results

Table.9: Financial Results For The Direct Marketing Group Ltd (£000), Years Endingth June, And

Gyro International Ltd

Company Structure

Current And Future Developments

Financial Results

Table.10: Financial Results For Gyro International Ltd

Haygarth Group Ltd

Company Structure

Current And Future Developments

Financial Results

Table.11: Financial Results For Haygarth Group Ltd (£000), Years Endingst December, And

Iris Nation Worldwide Ltd

Company Structure

Current And Future Developments

Financial Results

Table.12: Financial Results For Iris Nation Worldwide Ltd (£000), Years Endingst December, And

Rapier Ltd

Company Structure

Current And Future Developments

Financial Results

Table.13: Financial Results For Rapier Ltd (£000),

Tmn Group Plc

Company Structure

Current And Future Developments

Financial Results

Table.14: Financial Results For Tmn Group Plc (£000),

Other Companies — Mobile Marketing

Blyk

Company Structure

Current And Future Developments

Financial Results

Mindmatics Ag

Company Structure

Current And Future Developments

Financial Results

Nokia Interactive

Company Structure

Current And Future Developments

Financial Results

Outside Suppliers — Data

Table.15: Top Ten List Brokers By Volume Of Names Traded, (number And £m),

Mailtrack Ltd

Company Structure

Current And Future Developments

Financial Results

Table.16: Financial Results For Mailtrack Ltd (£000),

Response One Ltd

Company Structure

Current And Future Developments

Financial Results

Table.17: Financial Results For Response One Ltd (£000), Years Endingst October, And

Medialab Group Ltd

Company Structure

Current And Future Developments

Financial Results

Cheryl Nathan List Broking Ltd

Company Structure

Current And Future Developments

Financial Results

Edm Media Ltd

Company Structure

Current And Future Developments

Financial Results

Table.18: Financial Results For Edm Media Ltd (£000),

Marketing Activity

The Dma Awards

The Idm Business Performance Awards

The Marketing Society Awards For Excellence

The Connect Awards

Marketing Week Effectiveness Awards

The Bima Awards

Table.19: Major Uk Direct Marketing Exhibitions

Table.20: Leading Uk Marketing Magazines,

5. Strengths, Weaknesses, Opportunities And Threats

Strengths

Weaknesses

Opportunities

Threats

6. Buying Behaviour

Trends In Direct Mail Advertising Expenditure

Table.1: Direct Mail Advertising Expenditure By Product Category By Value (£000 And %),-

7. Current Issues

Overview

8. The Global Market

Leading Global Agencies

Table.1: Top Agencies For Direct Marketing

Table.2: Top Countries For Direct Marketing

Direct Marketing Associations

9. Forecasts

Introduction

The Economy

Population

Table.1: Forecast Uk Resident Population By Sex

Gross Domestic Product

Table.2: Forecast Uk Gross Domestic Product

Inflation

Table.3: Forecast Uk Rate Of Inflation (%),-

Unemployment

Table.4: Forecast Actual Number Of Unemployed Persons (million And %),-

Forecasts To

Table.5: Forecast Total Uk Market For Direct Marketing

Market Growth

Figure.1: Growth In The Total Uk Market For Direct Marketing

Future Trends

10. Company Profiles

Digital Marketing Group Plc

Proximity London Ltd

11. Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Key Note Sources

Other Reports