Over-50s Consumer Market Report 2009


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Published Date :
April 2009find similar
Report Type :
Market Reportfind similar
Report Sector :
Lifestylefind similar
Price :
£ 575
Contents :
12 Chapters

Table of Contents

The table of contents below is for Over-50s Consumer 2009

Executive Summary

1. Introduction

Report Focus

Definition

2. Strategic Overview

Demographic Background

Table.1: Uk Resident Population By Age (000), Mid-years-

Table.2: Uk Resident Population — Under-45s And Over-45s (000 And %), Mid-years-

Table.3: Uk Resident Population — Over-50s By Sex And Age (000 And %), Mid-year

The Consumer

3. Health, Diet And Appearance

Illness

Table.1: Penetration Of Self-reported Long-standing Illness In Great Britain By Sex And Age (%),

Concern About Health

Private Healthcare

Table.2: Penetration Of Private Health Insurance In Great Britain By Age Of Insured Person (% Of Adults), March

Table.3: Who Pays For Private Health Insurance In Great Britain By Age Of Insured Person (% Of Adults), March

Obesity

Table.4: Penetration Of Raised Waist Circumference┬ć In Great Britain By Sex And Age (% Of Adults),

Physical Activity

Table.5: Proportion Of Adults In England Achieving The Physical Activity Guidelines By Age And Sex (%),

Expenditure On Food

Table.6: Average Weekly Household Expenditure On Food And Non-alcoholic Drink In Uk Households Headed By Adults Aged Over (£),

Consumption Of Fruit And Vegetables

Table.7: Number Of Portions Of Fruit And Vegetables Consumed Per Day By Sex And Age (% Of Adults),

Consumption Of Alcohol

Table.8: Number Of Units Of Alcohol Consumed Per Day┬ć By Sex And Age (% Of Adults),

Attitudes Towards Healthy Eating

Table.9: Attitudes Towards Healthy Eating By Age (% Of Respondents),

Losing Weight

Table.10: Proportion Of Adults Who Are Dieting Or Trying To Lose Weight By Age (%),

Importance Of Appearance

Marketing And Advertising

Table.11: Main Media Advertising Expenditure On Private Healthcare Insurance By Brand (000), Years Ending December And

4. Home, Work And Finance

Family

Household Chores

Ownership Of Computers

Table.1: Ownership Of A Personal Computer At Home By Age (% Of Adults), March

Access To The Internet

Table.2: Penetration Of An Internet Connection At Home By Age (% Of Respondents),

Uses Of The Internet

Table.3: Selected Uses Of The Internet In The Uk By Age (% Of Adult Internet Users),

Ownership Of Televisions

Table.4: Household Ownership Of Television Sets In Great Britain By Age (% Of Adults), March

Satellite/cable Television

Table.5: Household Ownership Of Satellite/cable Television In Great Britain By Age (% Of Adults), March

Ownership Of Mobile Phones

Table.6: Household Ownership Of Mobile Phones In Great Britain By Number Of Phones Owned By Age (% Of Adults), March

Ownership Of Digital Radios

Table.7: Household Ownership Of Dab Radios In Great Britain By Age (% Of Adults), March

Spending Money

Table.8: Products/activities On Which Consumers Regularly Spend Money By Age (% Of Respondents),

Donating To Charity

Table.9: Proportion Of Adults Making Charitable Donations Of £5 Or More In The Last Months By Age (%), March

Table.10: Proportion Of Adults Making Charitable Donations Of £5 Or More In The Last Months By Age And Amount (% Of Adults), March

Retirement Age

Table.11: Ideal And Actual/expected Retirement Age Of Those Who Are Still Working And Those Who Are Retired (% Of Respondents),

Pensions

Table.12: Penetration Of Pension-scheme Membership In Great Britain By Sex, Age And Type Of Pension Scheme (% Of Adults),

Retirement Income

Table.13: Is Your Retirement Income Sufficient? (% Of Respondents),

Working During Retirement

Table.14: Do You Have A Paid Job Whilst Being Retired? (% Of Respondents),

Marketing And Advertising

Table.15: Main Media Advertising Expenditure On Pensions (£000), Years Ending December And

5. Leisure Time And Holidays

Leisure Activities

Table.1: Leisure Activities Taken Part In At Least Once A Week By Age (% Of Respondents),

Art Events

Table.2: Attendance At Art Events In England In The Last Months By Age (% Of Adults),/

Listening To The Radio

Table.3: Average Number Of Hours Per Week Spent Listening To The Radio In The Uk By Age, Fourth Quarter

Eating In Restaurants

Table.4: Penetration Of Restaurant Visits In The Last Months By Age (% Of Adults), March

Table.5: Frequency Of Eating In A Restaurant By Age (% Of Adults), March

Number Of Holidays Taken

Table.6: Number Of Holidays Or Short Breaks Taken In The Last Months By Age (% Of Adults), March

Table.7: Number Of Holidays Or Short Breaks Taken At Home And Abroad In The Last Months By Age (% Of Adults), March

Use Of Specialist+ Travel Companies

Marketing And Advertising

Table.8: Main Media Advertising Expenditure By Selected Holiday And Travel Brands (£000), Years Ending December And

6. An International Perspective

The World's Ageing Population

Table.1: Proportion Of The World Population Aged Or Over (%),-

By Region

Table.2: Proportion And Forecast Proportion Of The Population Aged Or Over And Aged Or Over By World Region (%),, And

By Country

Table.3: The World's `oldest' Countries (% Of Population Aged Or Over),

7. Pest Analysis

Political Factors

Economic Factors

Social Factors

Technological Factors

8. Consumer Dynamics

Overview

Table.1: Attitudes Among Those Aged And Over (% Of Respondents),

Concern About Health

"i Worry A Lot About My Health"

Table.2: I Worry A Lot About My Health (% Of Respondents),

Attitudes Towards Appearance

"i Take Pride In My Appearance"

Table.3: I Take Pride In My Appearance (% Of Respondents),

"i Use Anti-wrinkle Creams"

Table.4: I Use Anti-wrinkle Creams (% Of Female Respondents),

"i Am Satisfied With The Range Of Clothes Offered By High-street Retailers To Those Aged And Over"

Table.5: I Am Satisfied With The Range Of Clothes Offered By High-street Retailers To Those Aged And Over (% Of Respondents),

Family Circumstances

"one Or More Of My Children Live With Me"

Table.6: One Or More Of My Children Live With Me (% Of Respondents),

"i Regularly Spend Time Caring For Older Relatives"

Table.7: I Regularly Spend Time Caring For Older Relatives (% Of Respondents),

Domestic Circumstances

"i Pay Someone To Help With The Household Chores"

Table.8: I Pay Someone To Help With The Household Chores (% Of Respondents),

Attitudes Towards Holidays

"i Take More Holidays And Short Breaks Now Than I Did Years Ago"

Table.9: I Take More Holidays And Short Breaks Now Than I Did Years Ago (% Of Respondents),

"i Have Been On A Holiday Or Short Break Organised By A Company That Specialises In Travel For Those Aged+"

Table.10: I Have Been On A Holiday Or Short Break Organised By A Company That Specialises In Travel For Those Aged+ (% Of Respondents),

Quality Of Life

"i Am Happier With My Quality Of Life Now Than I Was In Mys Ands"

Table.11: I Am Happier With My Quality Of Life Now Than I Was In Mys Ands (% Of Respondents),

9. Company Profiles

Aviva Plc (norwich Union)

Structure And Product Information

Recent Developments

The British United Provident Association Ltd

Structure And Product Information

Recent Developments

Saga Group Ltd

Structure And Product Information

Recent Developments

Scottish Widows Plc

Structure And Product Information

Recent Developments

Shearings Holidays Ltd

Structure And Product Information

Recent Developments

Simplyhealth Group Ltd

Structure And Product Information

Recent Developments

10. The Future

Demographic Forecasts

Table.1: Projected Uk Resident Population — Under-45s And Over-45s (000 And %), Mid-years,, And

Table.2: Projected Uk Resident Population By Age (000), Mid-years-

11. Further Sources

Publications

General Sources

Government Sources

Other Sources

Key Note Sources

Other Reports