Delivering the market intelligence you need to empower and grow your business

Item Price
Basket empty

Internet Advertising Market Assessment 2008


« Back to Market Assessment categories

Previewing a Market Assessment

Published Date :
October 2008find similar
Report Type :
Market Assessmentfind similar
Report Sector :
New Mediafind similar
Price :
£ 575
Contents :
10 Chapters

Table of Contents

The table of contents below is for Internet Advertising 2008

Executive Summary

1. Introduction

Overview

Definition

2. Strategic Overview

Background

Internet Access

Table: Households In Great Britain With Access To The Internet (%),-2008

Figure: Households In Great Britain With Access To The Internet (%),-2008

Reasons Why Some Households Still Do Not Have Internet Access

Table: Reasons Why Uk Adults May Not Have Internet Access At Home (% Of Uk Adults Without Internet Access At Home), Third Quarter

Broadband Take-up

Residential Consumers

Table: Uk Take-up Of Broadband And Narrowband As A Share Of All Residential Connections (% Of Uk Adults With Internet Access At Home), Fourth Quarters-2006

Figure: Uk Take-up Of Broadband And Narrowband As A Share Of All Residential Connections (% Of Uk Adults With Internet Access At Home), Fourth Quarters-2006

Small And Medium-sized Enterprises

Table: Uk Sme Internet Access By Main Connection Method (% Of Uk Smes With Internet Access),-2006

The Consumer

Variations In Internet Access

Table: Households With Home Access To The Internet By Government Office Region And Type Of Connection (%),-2007

Table: Reasons Why Uk Households May Not Have Broadband Connection (% Of Uk Households With Non-broadband Internet Access),

Internet Usage

Table: Most Recent Use Of The Internet By Sex And Age (% Of Uk Adults),-2008

Table: Recent Internet Users' Frequency Of Use Of The Internet By Sex And Age (% Of Uk Adults Who Had Recently Used The Internet), -2008

Table: Reasons Why Recent Internet Users Do Not Use The Internet More (% Of Uk Adults Who Had Recently Used The Internet But Would Like To Use It More),

Table: Places Of Access By Recent Internet Users (% Of Uk Adults Who Had Recently Used The Internet), -2008

Table: Uk Adults Who Had Used The Internet In The Months Prior To Interview By Purpose Of Access And Sex (% Of Uk Adults Who Had Used The Internet In The Past Months), April And

Table: Uk Adults Who Had Purchased Goods Or Services Over The Internet By Recency Of Online Purchasing By Sex (% Of Uk Adults),-2008

Table: Internet Purchases By Uk Adults In The Past Months (% Of Uk Adults Who Had Bought Goods Or Services Online In The Past Months),-2008

Table: Purchases Downloaded From The Internet In The Past Months By Sex (% Of Uk Adults Who Had Purchased Items Available As Downloads),

Trade Associations

Internet Advertising Bureau

Uk Association Of Online Publishers

Market Size

Market Forecasts

3. Market Analysis

Market Size

Table: Total Uk Internet Advertising Expenditure At Current Prices (£m), Years Ending December-2007

Figure: Total Uk Internet Advertising Expenditure At Current Prices (£m), Years Ending December-2007

Table: Share Of Uk Advertising Expenditure By Medium (%), Years Ending December-2007

Segmentation

Table: Share Of Uk Internet Advertising Expenditure By Industry Sector (% Of Half-year Revenues), Second Halves And

Table: Top Ten Uk Advertisers On The Internet By Number Of Campaigns And Number Of Banners, January To April

Internet Advertisement Formats

Table: Share Of Uk Internet Advertising Expenditure By Display Format (% Of Full-year Revenues), And

Search Marketing (paid Listings)

Classified Advertising

Display Advertising

Table: Internet Advertising By Display Format As A Percentage Of Half-year Revenues, First And Second Halves Of And

Banners/embedded Advertisements

Tenancies

Interruptive Advertisements

Digital Video In-stream Ad Format Guidelines

Ad Unit And Rich Media Creative Guidelines

Competitive Structure

Measuring Effectiveness

Marketing & Media Ecosystem

Phase I

Phase Ii

Recent Campaigns

The Consumer

4. An International Perspective

Overview

Europe

European Industry Bodies

European Interactive Advertising Association

Interactive Advertising Bureau Europe

Online Advertising Expenditure In Europe

Table: Eu-15 Media Share (%),-2009

Allocation Of Time Spent By Consumers On The Internet In Europe

Table: Allocation Of Time Spent By Consumers On The Internet In Europe By Selected Countries (average Number Of Hours Per Week), And

Online Activities Throughout Europe

The Role Of Online Advertising In Europe

Table: Trends In Internet Advertising Expenditure During (% Of Respondents),

The Us

Table: Trends In Internet Advertisement Formats In The Us (% Share Of Market Revenues), Full Years And

5. Pest Analysis

Political Factors

Economic Factors

Social Factors

Technological Factors

6. Consumer Dynamics

Overview

Table: Summary Of Original Research Findings — Use Of The Internet And Attitudes Towards Online Advertising (% Of All Respondents And % Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Internet Access

Access To The Internet In The Previous Months

Table: Internet Access In The Previous Months (% Of All Respondents), August And May

Access To The Internet Via Broadband Connection

Table: Internet Access Via Broadband (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Location Of Internet Access

Table: Internet Access From Home (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Table: Internet Access From Work (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Table: Internet Access From School, College Or University (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Table: Internet Access From A Library (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Table: Internet Access From Elsewhere (e.g. An Internet Caf©) (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Frequency Of Internet Access

Table: Frequency Of Internet Access — Less Than Once A Month (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Table: Frequency Of Internet Access — More Than Once A Month But Less Than Once A Week (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Table: Frequency Of Internet Access — Weekly Or More Than Once A Week (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Table: Frequency Of Internet Access — Daily Or More Often (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Internet Shopping

Attitudes Towards Purchasing Goods Over The Internet

Table: Actual Purchasers Of Goods Or Services Over The Internet (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Table: Potential Purchasers Of Goods Or Services Over The Internet (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Table: Those Deterred From Purchasing Goods Or Services Over The Internet By The Risk Of Fraudulent Card Use Online (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Internet Advertisements

Responses To And Attitudes Towards Internet Advertisements

Table: Those Who Had Clicked On Internet Advertisements (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Table: Belief That Online Advertisements That Use Music Or Animation Work Better/attract More Attention (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Use Of Software To Block Internet Advertisements

Table: Use Of Software To Block Internet Advertisements (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Classified Advertisements On The Internet

Visiting Internet Sites That Include Classified Advertisements

Table: Visiting Internet Sites With Classified Advertisements (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Responding To And Placing Classified Advertisements On The Internet

Table: Responding To Classified Advertisements On The Internet (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Table: Placing Classified Advertisements On The Internet (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Attitudes Towards Promotion Of New Products And Services By E-mail

Table: Attitudes Towards Promotions By E-mail (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Visiting Websites As A Result Of Advertising/information Via Other Media

Television, Newspapers, Magazines, Billboards, Other Websites And Mobile Telephone Text Messages

Table: Visiting Websites As A Result Of Advertising/information Seen On Television (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Table: Visiting Websites As A Result Of Advertising/ Information Read In Newspapers (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Table: Visiting Websites As A Result Of Advertising/information Read In Magazines (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Table: Visiting Websites As A Result Of Advertising/information Read Or Observed On Billboards (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Table: Visiting Websites As A Result Of Advertising/information From Other Websites (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

Table: Visiting Websites As A Result Of Advertising/information Via Mobile Telephone Text Messages (% Of Respondents Who Had Accessed The Internet In The Previous Months), August And May

7. Company Profiles

Introduction

Conchango

Corporate Strategy

Profitability

Table: Financial Results For Conchango (uk) Plc (£000), Years Endingst December-2007

Recent And Future Developments

Diffiniti Ltd

Corporate Strategy

Profitability

Table: Financial Results For Diffiniti Ltd (£000), Weeks Endingst December And Years Endingst December And

Recent And Future Developments

I-level Ltd

Corporate Strategy

Profitability

Table: Financial Results For I-level Ltd (£000), Years Endingst March-2007

Recent And Future Developments

Lbi International Ab (including Framfab/oyster/wheel)

Corporate Strategy

Profitability

Table: Financial Results For Lbi Ltd (£000), Years Endingst December-2007

Recent And Future Developments

Poke London Ltd

Corporate Strategy

Profitability

Table: Financial Results For Poke London Ltd (£000), Years Endingst December-2007

Recent And Future Developments

Profero Ltd

Corporate Strategy

Profitability

Table: Financial Results For Profero Ltd (£000), Years Endingst March-2007

Recent And Future Developments

Tribal Ddb

Corporate Strategy

Profitability

Recent And Future Developments

Twentysix London Ltd (formerly Incepta Online Ltd)

Corporate Strategy

Profitability

Table: Financial Results For Twentysix London Ltd (£000), Years Endingth February-2007

Recent And Future Developments

8. The Future

Overview

Forecasts

Table: Forecast Total Uk Internet Advertising Expenditure At Current Prices (£m), Years Ending December-2012

Figure: Forecast Total Uk Internet Advertising Expenditure At Current Prices (£m), Years Ending December-2012

10. Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Bisnode Sources

Other Reports