Cruise Market Assessment 2008


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Previewing a Market Assessment

Published Date :
April 2008find similar
Report Type :
Market Assessmentfind similar
Report Sector :
Travel & Tourismfind similar
Price :
£ 575
Contents :
13 Chapters

Table of Contents

The table of contents below is for Cruise 2008

Executive Summary

1. Introduction

The Topic

Objectives

Methodology

Company Information

Original Research

Problems In The Research Process

Definition

2. Strategic Overview

Market Dynamics And Segmentation

Market Issues

Scale, Discounts And Onboard Spending

Environmental Issues

Economic Issues

Market Status

Passengers

Table: Estimated Number Of Cruise-holiday Passenger Bookings Worldwide By Region (million And %),-2007

Ships

Table: Cruise Ships Due For Delivery In (ranked By Cost Per Berth) Gross Tonnage, Number Of Lower Berths, Price Agreed And Cost Per Berth (tonnage, Number, $m And $)

Soaring Construction Costs

National Origins

Market Values

Distribution

Competitive Structure

Leading Companies

Table: The World's Ten Largest Cruise Lines By Approximate Number Of Berths, June And January

Advertising

The Consumer

Market Forecasts

Key Points

3. Demographics And The Uk's Cruise Business

Socio-economic Factors

Table: The Uk Government's Former And Current Occupational Classifications Matched To Socio-economic Grades

Table: Socio-economic Classification Of Adults In The Uk (million And %),

Potential And Problems

Table: Projected Number Of Uk Adults Aged Or Over (000), Mid-years-2013

Figure: Projected Number Of Uk Adults Aged Or Over (000), Mid-years-2013

Table: Projected Total Uk Population By Age Band (000), Mid-years, And

Figure: Projected Total Uk Population By Age Band (000), Mid-years, And

Key Points

4. Economics, Incomes And Uk Demand

Introduction

Household Income

Table: Gross Household Income Deciles In The Uk (£), /2005 And/2006

Figure: Gross Household Income Deciles In The Uk (£ Per Week Mid-point Of Each Decile), /2005 And/2006

Consumer Price Index

`apres Moi, La Deluge'

Constraints On Most Incomes

Table: Gross And Disposable Weekly Household Income In The Uk By Age Of Household Reference Person (£), /2003,/2004,/2005 And/2006

Figure: Disposable Weekly Household Income In The Uk By Age Of Household Reference Person (£), /2003,/2004,/2005 And/2006

Table: Number Of Taxpayers In The Uk By Sex And Range Of Total Income Before Tax (000 And £),/2006

Figure: Number Of Taxpayers In The Uk By Sex And Range Of Total Income Before Tax (000 And £),/2006

Table: Net Wealth Of The Household Sector In The Uk (£bn At Prices), And-2005

Table: Households In The Uk By Amount Of Savings And Total Weekly Household Income (% Of Households In Each Band),/2004

Table: Uk Households By Income Decile Total Average Weekly Expenditure Compared With Lower Boundary Of Weekly Income Range (£),/2006

Table: Composition Of Household Income In The Uk (% And £bn At Constant Prices),,,,, And

Holiday Spending

Table: Average Weekly Spending On Package Holidays Per Household In The Uk By Income Decile Uk And Foreign Holidays (£),/2004 And/2006

Table: Average Weekly Spending On Package Holidays Per Household In The Uk By Age Band Uk And Foreign Holidays (£),/2004 And/2006

Table: Average Weekly Spending On Package Holidays Per Household In The Uk By Region Of Residence Uk And Foreign Holidays (£),/2004 And/2006

Key Points

5. Cruising And The Environment

The Lure Of `flags Of Convenience'

Environment Rises Up The Agenda

Peak Oil Prices And Climate Issues

Efforts To Be Clean

Outbreaks Of Illness

Key Points

6. Promotion In The Uk

Introduction

Carnival Still Leads Advertising

Table: Leading Advertisers Of Cruise Holidays To Uk Customers Main Media Advertising Expenditure (£000), Year Ending June

Table: Leading Advertisers Of Cruise Holidays To Uk Customers Main Media Advertising Expenditure (£000), Year Ending September

Table: Leading Advertisers Of Cruise Holidays To Uk Customers Main Media Advertising Expenditure (£000), Year Ending December

Key Points

7. An International Perspective

The Us: The Cruise Leader

Ageing Europe Good For Cruising

Table: Direct Economic Impact Of The Cruise Industry In France (number Of Jobs And Im),

Asian Hopes

Key Points

8. Pest Analysis The Uk

Political Factors

Premium Market Safe With Labour And Conservatives

Economic Factors

Fuel Issues

Cruise Ships Drink Oil

Social Factors

Tired Families

Technological Factors

Going Green

Key Points

9. Consumer Dynamics

Overview

Table: Summary Of Responses Regarding Holiday Spending And Cruises (% Of Respondents), January

Questions Over Holiday Spending In Slowdown Seems Likely

Majority Do Not Intend To Spend More On Holidays In

Table: Those Not Intending To Spend More On Holidays During The Coming Year (% Of Respondents), January

A Quarter Plan To Cut Holiday Spending In

Table: Those Intending To Spend Less On Holidays In The Next Year (% Of Respondents), January

Cruise Companies Have To Attract More Big Spenders

Table: Those Intending To Spend More On Holidays During The Coming Year (% Of Respondents), January

Trends In Cruise Taking

Proportion Of Cruisers Doubles In Less Than Years

Table: Those Who Had Taken At Least One Cruise In The Past Year (% Of Respondents), January

Big Draw For The To Age Band

Table: Those Who Had Taken At Least One Cruise During The Past Years (% Of Respondents), January

More Cruisers, If Not Higher Spending

Table: Those Intending To Take At Least One Cruise In The Next Year (% Of Respondents), January

Figure: Those Who Had Taken At Least One Cruise In The Past Year And Those Intending To Take At Least One Cruise In The Next Year (% Of Respondents), January

Success In Impressing Younger Cruisers

Table: Those Agreeing That Cruise Ships Are `floating Hotels' With Interesting Activities On Offer (% Of Respondents), January

Young Holidaymakers Seek New Friends

Table: Those Agreeing That Cruise Holidays Are Good For Meeting New Friends (% Of Respondents), January

Two-thirds Of Passengers Value Cruises For Sightseeing

Table: Those Agreeing That Cruise Holidays Are Good For Sightseeing (% Of Respondents), January

Cruises Better For Relaxing Than For Sightseeing

Table: Those Agreeing That Cruise Holidays Are Good For Relaxing (% Of Respondents), January

Reluctance To Cruise With Children

Table: Those Agreeing That Cruise Holidays Are Suitable For Families With Children Under (% Of Respondents), January

Consumers Seem Content With The Level Of Excitement Offered By Cruises

Table: Those Agreeing That Cruise Holidays Lack Excitement (% Of Respondents), January

Size Will Matter

Table: Those Agreeing That Modern Cruise Ships Are Too Large To Visit Many Interesting Ports Of Call (% Of Respondents), January

Uncertainty About The Level Of Environmental Damage Caused By Cruise Ships

Table: Those Agreeing That Cruise Ships Do Less Environmental Damage Than Aircraft (% Of Respondents), January

Growing Need To Unwrap Packages

Table: Those Agreeing That They Enjoy Package Holidays (% Of Respondents), January

Doubts Over Value For Money

Table: Those Agreeing That Cruise Holidays Offer Good Value For Money (% Of Respondents), January

Key Points

10. Company Profiles

Cruise Companies: Three Global Leaders

Carnival Corporation

Corporate Strategy

Carnival Cruise Lines

Aida

Costa Cruises

Cunard Line

Holland America Line

Iberocruceros

P&o Cruises

Princess Cruises

The Yachts Of Seabourn

Advertising And Distribution

Profitability

Future Company Developments

Royal Caribbean Cruises

Corporate Strategy

Advertising And Distribution

Profitability

Future Company Developments

Star Cruises

Corporate Strategy

Advertising And Distribution

Profitability

Future Company Developments

Cruise Companies: Smaller Lines And Niche Lines

All Leisure Group

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For All Leisure Group Plc (£000, Number, %, Ratio And £), Years Endingst October-2007

Future Company Developments

Ambassadors International

Corporate Strategy

Advertising And Distribution

Profitability

Future Company Developments

Apollo Management

Corporate Strategy

Advertising And Distribution

Profitability

Future Company Developments

Crystal Cruises

Corporate Strategy

Advertising And Distribution

Profitability

Future Company Developments

Peter Deilmann

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Peter Deilmann River & Ocean Cruises Ltd (£000, Number, %, Ratio And £), Years Endingst December-2006

Future Company Developments

Disney Cruise Line

Corporate Strategy

Advertising And Distribution

Profitability

Future Company Developments

Easycruise

Corporate Strategy

Advertising And Distribution

Profitability

Future Company Developments

Hebridean Cruises

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Hebridean Cruises Plc (£000, Number, %, Ratio And £), Years Endingth November-2006

Future Company Developments

Louis Cruise Lines

Corporate Strategy

Advertising And Distribution

Profitability

Future Company Developments

Msc Cruises

Corporate Strategy

Advertising And Distribution

Profitability

Future Company Developments

Fred. Olsen

Corporate Strategy

Advertising And Distribution

Profitability

Future Company Developments

Regent Seven Seas Cruises

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Regent Seven Seas Cruises Uk Ltd (£000, Number, %, Ratio And £), Years Endingst December-2006

Future Company Developments

Silversea Cruises

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Silversea Cruises (europe) Ltd (£000, Number, %, Ratio And £), Years Endingst December-2006

Future Company Developments

Tui Travel

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Tui Uk Ltd (£000, Number, %, Ratio And £), Years Endingst December-2006

Future Developments

Travel Agencies And Holiday Companies

Barrhead Travel Service

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Barrhead Travel Service Ltd (£000, Number, %, Ratio And £), Years Endingst December-2006

Future Company Developments

Re Bath Travel Service

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Re Bath Travel Service Ltd (£000, Number, %, Ratio And £), Years Endingst October-2006

Future Company Developments

The Cruise Line

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For The Cruise Line Ltd (£000, Number, %, Ratio And £), Years Endingst October-2006

Future Company Developments

Noble Caledonia

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Noble Caledonia Ltd (£000, Number, %, Ratio And £), Years Endingst March-2007

Future Company Developments

Thomas Cook

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Thomas Cook Uk Ltd (£000, Number, %, Ratio And £), Years Endingst October-2006

Future Company Developments

Totally Travel

Corporate Strategy

Advertising And Distribution

Profitability

Table: Financial Results For Totally Travel Ltd (£000, Number, %, Ratio And £), Weeks Endingst October

Future Company Developments

Key Points

11. The Future

Building Ships

Aker Yards, Norway

Fincantieri, Italy

Meyer Werft, Germany

Overcapacity

Identities And Trends

Caution

Around The World

Table: Forecast Number Of Cruise-holiday Passenger Bookings Worldwide By Region (million And %),-2013

Key Points

13. Further Sources

Associations

Publications

General Sources

Government Publications

Cruise Companies

Holiday Companies And Travel Agents

Other Sources

Bisnode Sources

Other Reports