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Men's Toiletries & Fragrances Market Assessment 2008

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Previewing a Market Assessment

Published Date :: March 2008find similar
Report Type :: Market Assessmentfind similar
Report Sector :: Clothing & Personal Goodsfind similar
Price :: £ 575
Contents :: 11 Chapters

Table of Contents

The table of contents below is for Men's Toiletries & Fragrances 2008

Executive Summary

1. Introduction

Report Coverage

Definition

Men's Toiletries

Men's Fragrances

2. Strategic Overview

Lifestyle Factors

Demographic Trends

Table: The Uk Male Population By Age (000),-

Market Dynamics And Segmentation

Table: The Uk Men's Toiletries And Fragrances Market By Sector By Value At Current Prices (£m At Rsp), Years Ending December-

Figure: The Uk Men's Toiletries And Fragrances Market By Sector By Value At Current Prices (£m At Rsp), Years Ending December-

Distribution

Men's Toiletries

Men's Fragrances

Competitive Structure

Marketing Activity

The Consumer

Table: Usage Of Toiletries (% Of Men), ,, And

Market Forecasts

Table: The Forecast Uk Men's Toiletries And Fragrances Market By Value At Current Prices (£m At Rsp), Years Ending December-

3. Men's Toiletries

Market Size And Segmentation

Table: The Uk Men's Toiletries Market By Value At Current Prices (£m At Rsp), Years Ending December-

Table: The Uk Men's Toiletries Market By Sector By Value At Current Prices (£m At Rsp And %), Years Ending December And

Figure: The Uk Men's Toiletries Market By Sector Share By Value At Current Prices (%), Year Ending December

Competitive Structure

Brand Usage

Table: Regular Usage Of Toiletries Brands By Sex (% Of Respondents),

Consumer Trends

Deodorant

Table: Deodorant Users — Profile And Penetration By Age And Social Grade (% Of Men), Year Ending March

Table: Frequency Of Usage Of Deodorant (% Of Men), Year Ending March

Table: Type Of Deodorant Used Most Often (% Of Men), Year Ending March

Shower Gels

Table: Shower Gel Users — Profile And Penetration By Age And Social Grade (% Of Men), Year Ending March

Table: Frequency Of Usage Of Shower Gel (% Of Men), Year Ending March

Bath Additives

Table: Bath Oils, Liquids And Additives Users — Profile And Penetration By Age And Social Grade (% Of Men), Year Ending March

Table: Frequency Of Usage Of Bath Oils, Liquids And Additives (% Of Men), Year Ending March

Hair Care

Shampoo

Table: Shampoo Users — Profile And Penetration By Age And Social Grade (% Of Men), Year Ending March

Table: Frequency Of Usage Of Shampoo (% Of Men), Year Ending March

Table: Type Of Shampoo Used (% Of Men), Year Ending March

Conditioner

Table: Conditioner Users — Profile And Penetration By Age And Social Grade (% Of Men), Year Ending March

Table: Frequency Of Usage Of Conditioner (% Of Men), Year Ending March

Hair-styling Products

Table: Hair-styling Product Users — Profile And Penetration By Age And Social Grade (% Of Men), Year Ending March

Table: Frequency Of Usage Of Hair-styling Products (% Of Men), Year Ending March

Table: Type Of Hair-styling Products Used (% Of Men), Year Ending March

Shaving Preparations

Table: Shaving Foam, Gel, Creams And Sticks Users — Profile And Penetration By Age And Social Grade (% Of Men), Year Ending March

Table: Frequency Of Usage Of Shaving Foam, Gel, Creams And Sticks (% Of Men), Year Ending March

Facial Skincare

Table: Face Creams And Lotions Users — Profile And Penetration By Age And Social Grade (% Of Men), Year Ending March

Table: Frequency Of Usage Of Face Creams And Lotions (% Of Men), Year Ending March

Table: Type Of Face Creams And Lotions Used (% Of Men), Year Ending March

Distribution

Recent Developments

Marketing Activity

Main Media Advertising Expenditure

Table: Main Media Advertising Expenditure On Mass-market Men's Skincare Products (£000), Years Ending September And

Table: Main Media Advertising Expenditure On Premium Men's Skincare Products (£000), Years Ending September And

Table: Main Media Advertising Expenditure On Shaving Preparations (£000), Years Ending September And

Recent Campaigns

4. Men's Fragrances

Market Size And Segmentation

Table: The Uk Men's Fragrances Market By Value At Current Prices (£m At Rsp), Years Ending December-

Table: The Uk Men's Fragrances Market By Sector By Value At Current Prices (£m At Rsp And %), Years Ending December And

Figure: The Uk Men's Fragrances Market By Sector Share By Value At Current Prices (%), Year Ending December

Competitive Structure

Brand Usage

Table: Usage Of Fragrance Brands In The Past Months By Sex (% Of Respondents),

Consumer Trends

Table: Aftershave And Male Fragrance Usage — Profile And Penetration By Age And Social Grade (% Of Men), Year Ending March

Table: Frequency Of Usage Of Aftershave/male Fragrances (% Of Men), Year Ending March

Table: Type Of Male Fragrance Product Used (% Of Men), Year Ending March

Distribution

Recent Developments

Marketing Activity

Table: Main Media Advertising Expenditure On Mass-market Men's Fragrances And Toiletries (£000), Years Ending September And

Table: Main Media Advertising Expenditure On Premium Men's Fragrances (£000), Years Ending September And

5. An International Perspective

Recent Developments

Europe

The Us

The Rest Of The World

6. Pest Analysis

Political Factors

Economic Factors

Social Factors

Table: People Living Alone In Great Britain By Sex And Age (%),/1987 And

Technological Factors

7. Consumer Dynamics

Summary Of Results

Table: Summary Of Results (% Of Respondents),

Shopping Habits

"more Often Than Not I Choose And Shop For These Products Myself"

"more Often Than Not Someone Else In My Household Shops For These Products For Me, But I Tell Them What Brands Or Types I Want"

Table: Shopping For Shampoos, Deodorants And Shower Gels (% Of Respondents),

"more Often Than Not Someone Else In My Household Shops For These Products For Me, And I Don't Get Involved In What Brands Or Types They Buy"

"i Never Shop For Things Like Shampoo, Deodorant And Shower Gel For Myself"

Table: Those Not Shopping For Toiletries (% Of Respondents),

Enjoyment Of Shopping For Toiletries

"i Enjoy Choosing And Shopping For Things Like Shampoo, Deodorant And Shower Gel For Myself"

"i Do Not Enjoy Choosing And Shopping For Things Like Shampoo, Deodorant And Shower Gel Myself, But I Have To Do It"

Table: Enjoyment Of Shopping For Toiletries (% Of Respondents),

Household Use Of Toiletries

"there Are Other People Living In My Household, But I Have My Own Shampoo And Shower Gel And Deodorant"

"at Home, I Generally Use The Same Shampoo Or Shower Gel Or Deodorant As Other People In My Family"

Table: Using Separate Toiletries, And Sharing Toiletries With Other Members Of The Household (% Of Respondents),

Product Preferences

"i Like To Use Products Which Have Been Designed Especially For Me, Rather Than Ones Which Either Men Or Women Can Use"

"i Like To Use These Types Of Products With Matching Fragrances If Possible"

Table: Preference For Products Designed For Men, And For Using Products With Matching Fragrances (% Of Respondents),

Brand Loyalty

"i Don't Care Which Brands Of Shampoo, Deodorant Or Shower Gel I Use"

"i Have Quite Strong Feelings About Which Brand I Use"

Table: Attitudes Towards Branded Products (% Of Respondents),

Special Offers And New Products

"i Often Buy A Different Brand From My Usual If It Is On Special Offer"

"i Like To Try New Types Of Shampoo, Deodorant Or Shower Gel"

Table: Attitudes Towards Buying Different Brands, And Towards Trying New Types Of Product (% Of Respondents),

8. Company Profiles

Alliance Boots Ltd

Corporate Strategy

Advertising

Profitability

Table: Financial Results For The Boots Company Plc (£000), Years Endingst March-

Recent And Future Developments

Beiersdorf Uk Ltd

Corporate Strategy

Advertising

Profitability

Table: Financial Results For Beiersdorf Uk Ltd (£000), Years Endingst December-

Recent And Future Developments

Knowledge & Merchandising Inc Ltd

Corporate Strategy

Advertising

Profitability

Table: Financial Results For Knowledge & Merchandising Inc Ltd (£000), Years Endingst December-

Recent And Future Developments

L'oréal (uk) Ltd

Corporate Strategy

Advertising

Profitability

Table: Financial Results For L'oréal (uk) Ltd (£000), Years Endingst December-

Recent And Future Developments

Procter & Gamble Ltd

Corporate Strategy

Advertising

Profitability

Table: Financial Results For Procter & Gamble Ltd (£000), Years Endingth June-

Recent And Future Developments

Unilever Plc/unilever Uk Ltd

Corporate Strategy

Advertising

Profitability

Table: Financial Results For Unilever Uk Ltd (£000), Years Endingst December-

Recent And Future Developments

9. The Future

Demographic Factors

Table: The Projected Uk Male Population By Age (000),-

The Consumer

Forecasts

Table: The Forecast Uk Men's Toiletries And Fragrances Market By Sector By Value At Current Prices (£m At Rsp), Years Ending December-

Figure: The Forecast Uk Men's Toiletries And Fragrances Market By Value At Current Prices (£m At Rsp), Years Ending December-

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Men's Toiletries & Fragrances Market Assessment 2008

Table of Contents