Customer Magazines Market Assessment 2007


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Previewing a Market Assessment

Published Date :
June 2007find similar
Report Type :
Market Assessmentfind similar
Report Sector :
Printing & Publishingfind similar
Price :
£ 575
Contents :
14 Chapters

Table of Contents

The table of contents below is for Customer Magazines 2007

Executive Summary

1. Introduction

Report Focus

Definition

2. Strategic Overview

Background

Market Size

Table: Estimated Total Revenue Of Uk Publishers Of Customer Magazines (£m),-2006

Figure: Estimated Total Revenue Of Uk Publishers Of Customer Magazines (£m),-2006

Circulation

Table: The Top Ten Audited Consumer Magazines By Total Average Net Circulation Per Issue, St July Tost December

Distribution

Distribution Methods

Mail

Free At Point Of Contact

With Newspapers

Door Drops

Free Or Paid-for?

Digital Alternatives

Competitive Structure

Advertising

Table: Advertising Expenditure In Consumer Magazines (£m), Years Ending December-2005

Figure: Advertising Expenditure In Consumer Magazines (£m), Years Ending December-2005

Trade Organisations

The Consumer

Market Forecasts

Table: Forecast Total Revenue Of Uk Publishers Of Customer Magazines (£m),-2011

3. The Retail Sector

Background

Circulation Trends

Table: Selected Leading Audited Retail Titles By Total Average Net Circulation Per Issue, St July Tost December-2006

The Marketplace

Table: Selected Leading Audited And Non-audited Retail Titles By Publisher, Client And Circulation,

Distribution

Recent Developments

4. The Automotive Sector

Background

Circulation Trends

Table: Selected Leading Audited Automotive Titles By Total Average Net Circulation Per Issue, St July Tost December-2006

The Marketplace

Table: Selected Leading Audited And Non-audited Automotive Titles By Publisher, Client And Circulation,

Distribution

Recent Developments

5. The Travel Sector

Background

Circulation Trends

Table: Selected Leading Audited Travel Titles By Total Average Net Circulation Per Issue, St July Tost December-2006

The Marketplace

Table: Selected Leading Audited And Non-audited Travel Titles By Publisher, Client And Circulation,

Distribution

Recent Developments

6. The Finance Sector

Background

The Marketplace

Table: Selected Leading Audited And Non-audited Finance Titles By Publisher, Client And Circulation,

Distribution

Recent Developments

7. An International Perspective

Uk Companies' International Connections

Archant Dialogue

Brooklands Group

Forward

Haymarket Network

John Brown

Publicis Blueprint

Redwood

Specialist Publications

Story Worldwide

Magazine Launches

8. Pest Analysis

Political Factors

Economic Factors

Social Factors

Technological Factors

9. Consumer Dynamics

Overview

Table: Customer Magazines Attitudes And Usage (% Of Respondents), March

Usage

General Attitudes

Personal Relevance

Usage Of Customer Magazines

Travel Magazines

Table: Those Who Read Customer Magazines Provided By The Travel Sector (% Of Respondents), March

Retail Magazines

Table: Those Who Read Free Customer Magazines Provided By The Retail Sector, And Those Who Buy And Read Paid-for Customer Magazines (% Of Respondents), March

Automotive, Finance And Telecommunications Magazines

Table: Those Who Read Customer Magazines Produced By Car Manufacturers, And Those Who Read Customer Magazines Produced By Finance Or Telecommunications Companies (% Of Respondents), March

Disinterest In Customer Magazines In General

Table: Those Who Do Not Usually Bother To Read Customer Magazines (% Of Respondents), March

General Attitudes Towards Customer Magazines

Customer Magazines As A Communication Tool

Table: Those Who Think That Customer Magazines Encourage Companies To Communicate With Their Customers (% Of Respondents), March

Customer Magazines Versus Conventional Magazines

Table: Those Who Do And Do Not Think That Customer Magazines Are Generally Just As Well-produced And Interesting As Other Magazines (% Of Respondents), March

Personal Relevance Of Customer Magazines

Interest In Features/articles, And Relevance Of Coupons Or Special Offers

Table: Interest In Features/articles, And Relevance Of Offers And Information In Customer Magazines (% Of Respondents), March

Discovery And Purchasing Of Products And Services As A Result Of Reading Customer Magazines

Table: Those Who Find Out About New Products And Services From Customer Magazines, And Those Who Have Bought Things Seen In Them (% Of Respondents), March

Use Of Coupons Or Special Offers

Table: Those Who Have Used Coupons And/or Special Offers From Customer Magazines (% Of Respondents), March

Preference For Receiving Customer Magazines By Post

Table: Those Who Prefer To Receive Customer Magazines Through The Post (% Of Respondents), March

10. Company Profiles

Introduction

Cedar Communications Ltd

Corporate Strategy

Profitability

Table: Financial Results For Cedar Communications Ltd (£000 And %), Years Endingst December-2005

Recent And Future Developments

Forward Ltd

Corporate Strategy

Profitability

Table: Financial Results For Forward Ltd (£000 And %), Years Endingst December-2005

Recent And Future Developments

Haymarket Network Ltd

Corporate Strategy

Profitability

Table: Financial Results For Haymarket Network Ltd (£000 And %), Years Endingst December-2005

Recent And Future Developments

Ink Publishing

Corporate Strategy

Profitability

Recent And Future Developments

John Brown Publishing Ltd

Corporate Strategy

Profitability

Table: Financial Results For John Brown Publishing Ltd (£000 And %), Years Endingst March-2006

Recent And Future Developments

Publicis Blueprint Ltd

Corporate Strategy

Profitability

Table: Financial Results For Publicis Blueprint Ltd (£000 And %), Years Endingst December-2005

Recent And Future Developments

Redactive Publishing Ltd (redactive Media Group Ltd)

Corporate Strategy

Profitability

Table: Financial Results For Redactive Publishing Ltd (£000 And %), Years Endingth February Andth February-2006

Table: Financial Results For Redactive Media Group Ltd (£000 And %), Years Endingth February And

Recent And Future Developments

Redwood Publishing Ltd

Corporate Strategy

Profitability

Table: Financial Results For Redwood Publishing Ltd (£000 And %), Years Endingst December-2005

Recent And Future Developments

River Publishing Ltd

Corporate Strategy

Profitability

Table: Financial Results For River Publishing Ltd (£000 And %), Years Endingst March-2006

Recent And Future Developments

Other Companies

Brooklands Group Ltd

Iln Group (the Illustrated London News Group)

Psp-rare Publishing Ltd

Seven Squared

Seven Publishing Group Ltd

Square One Group Ltd

Specialist Publications (uk) Ltd

Sunday Publishing Ltd

11. The Future

Introduction

Market Forecasts

Table: Forecast Total Revenue Of Uk Publishers Of Customer Magazines (£m),-2011

Figure: Forecast Total Revenue Of Uk Publishers Of Customer Magazines (£m),-2011

The Consumer

12. Consumer Confidence

Methodology

Key Findings This Quarter

The Willingness To Borrow

Confidence Improves

Table A: The Average Amount Consumers Are Willing To Borrow In Order To Purchase Expensive Items At Current And Constant November Prices (£ And £bn), February-2007

Willingness To Borrow Slips Slightly

Table B: The Number Of Adults Willing To Borrow In Order To Purchase Expensive Items (000 And %), February-2007

Spending From Savings

Slight Increase In Spending From Savings

Table C: The Average Amount Consumers Are Willing To Spend From Savings In Order To Purchase Expensive Items At Current And Constant November Prices (£ And £bn), February-2007

Saving Grows In Relative Importance

Table D: The Average Amounts Adults Are Confident Spending To Purchase Expensive Items (£ And %), February-2007

13. Further Sources

Associations

Publications

General Sources

Bisnode Sources

Other Reports