Breakfast Cereals Market Report 2007


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Previewing a Market Report

Published Date :
May 2007find similar
Report Type :
Market Reportfind similar
Report Sector :
Food & Cateringfind similar
Price :
£ 575
Contents :
13 Chapters

Table of Contents

The table of contents below is for Breakfast Cereals 2007

Executive Summary

1. Market Definition

Report Coverage

Market Sectors

Ready-to-eat Cereals

Hot Cereals

Market Trends

Healthy Eating

Eating Habits

Organic Products

Snacking

Economic Trends

Gross Domestic Product

Table: Uk Gross Domestic Product At Current And

Household Disposable Income

Table: Uk Household Disposable Income Per Capita

Inflation

Table: Uk Rate Of Inflation (%),-

Unemployment

Table: Actual Number Of Unemployed Persons

Population

Table: Uk Resident Population Estimates By Sex

Market Position

The Uk

Table: Consumer Expenditure On Breakfast Cereals As A Percentage Of Total Expenditure On Food And Non-alcoholic Drinks At Current Prices (£m At Rsp And %),-

Overseas

2. Market Size

The Total Market

By Volume

Table: Consumption Of Breakfast Cereals, And Oatmeal And Oatmeal Products In The Uk (grams Per Person Per Week),-2005/

Figure: Consumption Of Breakfast Cereals , And Oatmeal And Oatmeal Productsin The Uk (grams Per Person Per Week),-2005/

By Value

Table: The Total Uk Breakfast Cereals Market By Sector

Figure: The Total Uk Breakfast Cereals Market By Sector

By Market Sector

Ready-to-eat Cereals

Table: The Uk Ready-to-eat Cereals Sector By Value

Table: The Uk Ready-to-eat Cereals Sector By Value

Figure: The Uk Ready-to-eat Cereals Sector By Value

Hot Cereals

Table: The Uk Hot Cereals Sector By Value

Overseas Trade

3. Industry Background

Recent History

Number Of Companies

Table: Number Of Uk Vat-based Enterprises Engaged

Employment

Table: Number Of Uk Vat-based Enterprises Engaged

Regional Variations In The Marketplace

Distribution

Table: Distribution In The Uk Breakfast Cereals Market

Figure: Distribution In The Uk Breakfast Cereals Market

How Robust Is The Market?

Legislation

Key Trade Associations

Association Of Cereal Food Manufacturers

European Breakfast Cereal Association

The Food And Drink Federation

4. Competitor Analysis

The Marketplace

Rankings By Turnover

Table: The Leading Uk Breakfast Cereals Manufacturers

Market Leaders

Cereal Partners Uk

Company Structure

Current And Future Developments

Financial Results

Dailycer Ltd

Company Structure

Current And Future Developments

Financial Results

Doves Farm Foods Ltd

Company Structure

Current And Future Developments

Financial Results

W Jordan (cereals) Ltd

Company Structure

Current And Future Developments

Financial Results

Kallo Foods Ltd

Company Structure

Current And Future Developments

Financial Results

Kellogg Company Of Great Britain Ltd

Company Structure

Current And Future Developments

Financial Results

Morning Foods Ltd

Company Structure

Current And Future Developments

Financial Results

Quaker Oats Ltd

Company Structure

Current And Future Developments

Financial Results

Weetabix Ltd

Company Structure

Current And Future Developments

Financial Results

Other Companies

Outside Suppliers

Food Flavourings And Ingredients

Specialist Machinery

Packaging

Marketing Activity

Main Media Advertising Expenditure

Table: Main Media Advertising Expenditure On

Other Activity

Kellogg

Quaker

Jordans

Weetabix

5. Strengths, Weaknesses, Opportunities And Threats

Strengths

Weaknesses

Opportunities

Threats

6. Buying Behaviour

Consumption Of Cold Cereals

Table: Consumption Of Cold Breakfast Cereals

Frequency Of Consumption

Table: Consumption Of Cold Breakfast Cereals

Effect Of Children In The Household On Consumption

Table: Consumption Of Cold Breakfast Cereals By Presence

Consumption Of Hot Cereals

Table: Consumption Of Hot Breakfast Cereals

Frequency Of Consumption

Table: Consumption Of Hot Breakfast Cereals

Effect Of Children In The Household On Consumption

Table: Consumption Of Hot Breakfast Cereals By Presence

7. Current Issues

Health Issues

Advertising Ban

New Product Development

Cereal Partners Enters The Organic Sector

Jordans Announces Major Launches

Fortified Products To Lead The Way In?

Mainstream Manufacturers Exploit Demand For Oats

8. The Global Market

Market Size

Table: The Estimated World Market For Breakfast Cereals

The Us

The Developing World

9. Forecasts

Introduction

The Economy

Gross Domestic Product

Table: Forecast Uk Growth In Gross Domestic Product

Inflation

Table: Forecast Uk Rate Of Inflation (%),-

Unemployment

Table: Forecast Actual Number Of Unemployed Persons

Forecasts To

Table: The Forecast Total Uk Breakfast Cereals Market

Figure: The Forecast Total Uk Breakfast Cereals Market

Market Growth

Figure: Growth In The Total Uk Breakfast Cereals Market

Future Trends

Demographics

Product Development

Competitor Forecasts

10. Company Profiles

Dailycer Ltd

Doves Farm Foods Ltd

W Jordan (cereals) Ltd

Kellogg Company Of Great Britain Ltd

Morning Foods Ltd

Quaker Oats Ltd

Weetabix Ltd

11. Consumer Confidence

Methodology

Key Findings This Quarter

The Willingness To Borrow

Confidence Improves

Table A: The Average Amount Consumers Are Willing

Willingness To Borrow Slips Slightly

Table B: The Number Of Adults Willing To Borrow In Order

Spending From Savings

Slight Increase In Spending From Savings

Table C: The Average Amount Consumers Are Willing To Spend From Savings In Order To Purchase Expensive Items

Saving Grows In Relative Importance

Table D: The Average Amounts Adults Are Confident Spending To Purchase Expensive Items (£ And %), February-

12. Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Bisnode Sources

Other Reports