Sports Sponsorship Market Report 2006


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Published Date :
May 2006find similar
Report Type :
Market Reportfind similar
Report Sector :
Business Servicesfind similar
Price :
£ 575
Contents :
12 Chapters

Table of Contents

The table of contents below is for Sports Sponsorship 2006

Executive Summary

1. Market Definition

Report Coverage

Market Sectors

Market Trends

Slower Growth In The `noughties'

Shift Of Televised Sport From Terrestrial To Subscription Television

Changes In Source Of Sponsorship

Ups And Downs For Particular Sports

Breakthrough For London In Winning Olympics

Economic Trends

Population

Table: Uk Resident Population Estimates By Sex (000), Mid-years-2005

Gross Domestic Product

Table: Uk Gross Domestic Product At Current And Annual Prices (£m),-2005

Inflation

Table: Uk Rate Of Inflation (%),-2005

Unemployment

Table: Actual Number Of Unemployed Persons (million),-2005

Household Disposable Income

Table: Household Disposable Income Per Capita (£),-2005

Market Position

In Uk Advertising

In Uk Public Relations

Overseas

2. Market Size

The Total Market

Table: The Uk Market For Sports Sponsorship By Value Of Major New Deals (£m),-2005

Table: Number And Average Value Of Major New Deals In Uk Sports Sponsorship (number, £m And £000), And-2005

By Market Sector

Table: Main Types Of Sport Sponsored In The Uk (% Of Total Value),

Figure: Main Types Of Sport Sponsored In The Uk (% Of Total Value),

Team Sports

Table: Main Sports Followed In The Media Or As Spectators (% Adults),, And

Other Sports

Table: Regular Participation In Popular Sports And Physical Activities (% Of Adults), And

Sportsmatch Funding

Table: Leading Recipients Of Sportsmatch Support By Value (number And £m),1993-2005

3. Industry Background

Recent History

Industry Synopsis, Number Of Companies And Employment

Regional Variations In The Marketplace

How Robust Is The Market?

Legislation

Key Trade Association

European Sponsorship Association

4. Competitor Analysis

The Marketplace

Sports Organisations

National Government

Local Government

Governing Bodies

Leading Individual Sports

Team Sports

Football

Rugby (union And League)

Cricket

Motor Sports

Equestrian

Outdoor Sports

Golf

Racket Sports

Tennis

Athletics

Other

Industry

Table: Origins Of Uk Sports Sponsors By Industry Sector (number Of Deals),-2005

Financial Services

Barclays

Cheltenham & Gloucester

Hbos

Nationwide

Northern Rock

Norwich Union

The Royal Bank Of Scotland

Alcoholic Drinks

Carling

Diageo

Heineken

Inbev

Other

Sports Goods

Soft Drinks

Coca-cola

Lucozade

Red Bull

Utilities And Telecommunications

Npower

Vodafone

Other

Other Industry Sectors

Marketing Services

Public Sector

Private Sector

Outside Suppliers

Television

Other Media

Marketing Activity

Main Media Advertising Expenditure

Table: Main Media Advertising Expenditure On Selected Sponsorships Or Sponsored Sports Events (£000), And

5. Strengths, Weaknesses, Opportunities And Threats

Strengths

Weaknesses

Opportunities

Threats

6. Buying Behaviour

Consumer Recognition Of Sponsoring Brands

Table: Consumer Recognition Of Brands As Sponsors Of Sport (% Of Adults),

Adidas, Nike And Coca-cola

Table: Consumer Recognition Of Adidas, Nike And Coca-cola As Sponsors Of Sport (% Adults),

Vodafone, Barclays, Nationwide, Norwich Union And Benson & Hedges

Table: Consumer Recognition Of Vodafone, Barclays, Nationwide, Norwich Union And Benson & Hedges As Sponsors Of Sport (% Adults),

Carling, Heineken And Stella Artois

Table: Consumer Recognition Of Carling, Heineken And Stella Artois As Sponsors Of Sport (% Adults),

Flora, Gillette And Red Bull

Table: Consumer Recognition Of Flora, Gillette And Red Bull As Sponsors Of Sport (% Adults),

Other Brands

Table: Consumer Recognition Of Other Brands As Sponsors Of Sport (% Adults),

7. Current Issues

London Olympics

World Cup

Other Sports Events

Sponsorship Awards

8. The Global Market

9. Forecasts

Introduction

Population

Table: Forecast Uk Resident Population By Sex (000), Mid-years-2010

Gross Domestic Product

Table: Forecast Uk Growth In Gross Domestic Product In Real Terms (%),-2010

Inflation

Table: Forecast Uk Rate Of Inflation (%),-2010

Unemployment

Table: Forecast Actual Number Of Unemployed Persons (million),-2010

Forecasts To

Table: Forecast Uk Sports Sponsorship Market Expenditure By Value And Volume (£m And Number),-2010

Market Growth

Figure: The Forecast Uk Sports Sponsorship Market By Value (£m),-2010

Future Trends

Grass Roots Activity Programmes

Globalisation

Long-term Commitments

Consolidation

Enduring Excitement

10. Consumer Confidence

Methodology

Key Findings This Quarter

The Willingness To Borrow

A Slow Start To

Table A: The Average Amount Consumers Are Willing To Borrow In Order To Purchase Expensive Items At Current And Constant November Prices (£ And £bn), February, May, August, November And February

The Desire To Borrow Stays Strong

Table B: The Number Of Adults Willing To Borrow In Order To Purchase Expensive Items (000 And %), February, May, August, November And February

The Willingness To Spend From Savings

Spending From Savings Declines

Table C: The Proportion Of Adults Without Any Savings (%), February, May, August, November And February

Table D: The Average Amount Consumers Are Willing To Spend From Savings In Order To Purchase Expensive Items At Current And Constant November Prices (£ And £bn), February, May, August, November And February

Consumers Increasingly Cautious

Table E: The Average Amounts Adults Are Confident Spending To Purchase Expensive Items (£ And %), February, May, August, November And February

Further Sources

Associations

Government Publications

General Sources

Other Sources

Bisnode Sources

Other Reports