Sports Sponsorship Market Report 2005


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Previewing a Market Report

Published Date :
May 2005find similar
Report Type :
Market Reportfind similar
Report Sector :
Business Servicesfind similar
Price :
£ 575
Contents :
11 Chapters

Table of Contents

The table of contents below is for Sports Sponsorship 2005

Executive Summary

1. Market Definition

Report Coverage

Market Sectors

Market Trends

Spectator Sports Dominated By Football

Other Team Sports Popular With Sponsors

Use Of Sponsorship For Brand Image

Higher Uptake Of Digital Television Channels

Health Consciousness And Anti-obesity Campaigns Boost Interest In Sport

Government Restrictions Are Increasing

Economic Trends

Population

Table: Uk Resident Population Estimates By Sex (000), Mid-years-2004

Gross Domestic Product

Table: Uk Gross Domestic Product At Current And Annual Prices (£m),-2004

Inflation

Table: Uk Rate Of Inflation (%),-2004

Unemployment

Table: Actual Number Of Unemployed Persons (million),-2004

Household Disposable Income

Table: Uk Household Disposable Income Per Capita (£),-2003

Market Position

In Uk Sponsorship

In Uk Marketing

Overseas Position

2. Market Size

The Total Market

Table: The Uk Market For Sports Sponsorship By Value Of New Deals (£m),-2004

Sports Marketing Surveys

Table: The Uk Market For Sports Sponsorship By Volume Of New Deals (number Of Deals),-2004

Table: The Uk Market For Sports Sponsorship By Average Value Of New Deals (£m, Number And £),,,,, And

By Market Sector

Table: Estimates Of Main Sports Being Sponsored In The Uk (% Of Total Value),

Team Sports

Football

Rugby

Cricket

Motor Sports

Outdoor Sports

Golf

Equestrian

Racket Sports

Tennis

Athletics

Other

Sportsmatch Funding

Table: Leading Recipients Of Sportsmatch Support By Value (number And £m),1993-2004

3. Industry Background

Recent History

Industry Synopsis, Number Of Companies And Employment

Regional Variations In The Marketplace

How Robust Is The Market?

Legislation

Broadcasting Act

Communications Act

Tobacco Sponsors

European Legislation

Key Trade Associations

European Sponsorship Association

4. Competitor Analysis

The Marketplace

Sponsoring Companies

Table: Origins Of Uk Sports Sponsors By Industry Sector (number Of Deals),-2004

Sports Organisations

Marketing Services

Market Leaders

Barclays

Company Structure

Sponsorships

Carling (coors Brewing)

Company Structure

Sponsorships

Cheltenham And Gloucester Building Society

Company Structure

Sponsorships

Hbos

Company Structure

Sponsorships

Heineken

Company Structure

Sponsorships

Nationwide Building Society

Company Structure

Sponsorships

Northern Rock

Company Structure

Sponsorships

Norwich Union

Company Structure

Sponsorships

Npower

Company Structure

Sponsorships

Red Bull

Company Structure

Sponsorships

Royal Bank Of Scotland Group

Company Structure

Sponsorships

Vodafone Group

Company Structure

Sponsorships

Zurich

Company Structure

Sponsorships

Outside Suppliers

Television

Other Media

Marketing Activity

Main Media Advertising Of Sponsorship Deals

Table: Main Media Advertising Expenditure On Selected Sponsorships Or Sponsored Sports Events (£000),

5. Strengths, Weaknesses, Opportunities And Threats

Strengths

Weaknesses

Threats

6. Buying Behaviour

Media Interest In Sport

Table: Main Sports Watched On Television And Read About In Newspapers And Magazines In The Uk By Sport (% Of Adults), And

Spectator Sports

Table: Main Sports Watched Live In The Uk By Sport (% Of Adults†), And

Participation Sport

Table: Regular Participation In Popular Sports And Physical Activities In The Uk By Sport (% Of Adults),

7. Current Issues

Major Sponsored Sports Events-2005

Football

Rugby

Athletics/olympics

Other Sports

Award Winners-2005

Sport England Awards

Hollis Awards

8. The Global Market

9. Forecasts

Introduction

The Economy

Population

Table: Forecast Uk Resident Population By Sex (000), Mid-years-2009

Gross Domestic Product

Table: Forecast Uk Growth In Gross Domestic Product In Real Terms (%),-2009

Inflation

Table: Forecast Uk Rate Of Inflation (%),-2009

Unemployment

Table: Forecast Actual Number Of Unemployed Persons (million),-2009

Forecasts To

Table: The Forecast Uk Market For Sports Sponsorship By Value And Volume Of New Deals (£m And Number),-2009

Future Trends

Larger Sponsors For Sports Events

Issues Stemming From Sport

Further Sources

Associations

General Sources

Government Publications

Other Sources

Bonnier Information Sources

Other Reports