Sports Sponsorship Market Report 2003


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Previewing a Market Report

Published Date :
September 2003find similar
Report Type :
Market Reportfind similar
Report Sector :
Business Servicesfind similar
Price :
£ 575
Contents :
12 Chapters

Table of Contents

The table of contents below is for Sports Sponsorship 2003

Executive Summary

1. Market Definition

Report Coverage

Market Sectors

By Individual Sports

By Amateur Vs Professional

By Method Of Sponsorship

Market Trends

Popularity Of Sport Driven By Health-awareness

Expansion Of Media Coverage

Growth Of Particular Sports

An Integrated Role In Marketing

Some Sports Threatened By Fashion And Lifestyles

Government Restrictions Increasing

Commercialism Making Consumers More Cynical

Economic Trends

Population

Table: Uk Resident Population Estimates By Sex (000 And %), Mid-years-2002

Gross Domestic Product

Table: Uk Gross Domestic Product At Current And Constant Prices (£m),-2002

Inflation

Table: Uk Rate Of Inflation (%),-2002

Unemployment

Table: Actual Number Of Unemployed Persons (million And %),-2002

Household Disposable Income

Table: Household Disposable Income (£ And %),-2002

Market Position

The Uk

Position In All Sponsorship

Position In Marketing Communications

Table: The Uk Market For Advertising Expenditure By Type Of Media (£m And %),-2002

Overseas

2. Market Size

The Total Market

Table: The Total Uk Market For Sports Sponsorship By Value Of New Deals At Current Prices (£m And %),-2002

Number Of Sponsorship Deals

Table: The Uk Market For Sports Sponsorship By Volume By Number Of New Deals In Year (number, %, £ And Index=100),-2002

By Market Sector

By Industry Sector

Table: The Uk Market For Sports Sponsorship By Sponsoring Industry By Number Of New Deals (number And %),-2002

By Sport

Table: Estimated Market Shares By Groups Of Sports Being Sponsored (% Of Value),

Table: Leading Recipients Of Sportsmatch Support, (number, £m, % And £)-2002

Football

Motor Sports

Cricket

Rugby Union

Athletics, Marathons And 'fun-running'

Golf

Other Sports

3. Industry Background

Introduction

Recent History

Industry Synopsis, Number Of Companies And Employment

Regional Variations In The Marketplace

Distribution

How Robust Is The Market?

Legislation

Communications Act

Tobacco Sponsors

Alcohol Sponsors

European Legislation

Key Trade Associations

Communications Agencies Federation

European Sponsorship Consultants Association

Institute Of Sports Sponsorship

4. Competitor Analysis

The Marketplace

Public Bodies

Sports Governing Bodies

Marketing Services For Sponsorship

Sponsoring Companies

Market Leaders

Major Sponsors

Barclays Plc

Company Structure

Current And Future Developments

Financial Results

British Telecommunications Plc

Company Structure

Current And Future Developments

Financial Results

Coca-cola Enterprises Incorporated

Company Structure

Current And Future Developments

Financial Results

Interbrew (uk) Ltd

Company Structure

Current And Future Developments

Financial Results

Nike Incorporated

Company Structure

Current And Future Developments

Financial Results

The Royal Bank Of Scotland Group Plc

Company Structure

Current And Future Developments

Financial Results

Vodafone Group Plc

Company Structure

Current And Future Developments

Financial Results

Sponsorship Consultants

Activate Uk Ltd

Bds Sponsorship Ltd

Ipsos-rsl Ltd

Karen Earl Sponsorship Ltd

Octagon Marketing Ltd

Sports Marketing Surveys Ltd

Tnssport Ltd

Outside Suppliers

Television

Other Media

Marketing Activity

Advertising Of Sponsorship Deals

Table: Main Media Advertising Expenditure Of Sports Events (£000 And % Press), April - March

Other Advertising Expenditure

5. Strengths, Weaknesses, Opportunities And Threats

Strengths

Weaknesses

Opportunities

Threats

6. Buying Behaviour

Active Involvement

Table: Active Involvement In Sports By Adults (% Of Adults),

Media Involvement

Table: Passive Or Media Involvement In Sports By Adults (% Of Adults),

7. Current Issues

Sportsmatch Scheme Renewed

Lower Funds From Lotto

End Of Tobacco Sponsorship

Chocolate Sponsorship Controversy

London Bid To Host Olympics

Advertising Expenditure Trends

Hollis Awards

8. The Global Market

Market Size

Advertising Market

Sponsorship Effectiveness

Global Commercialisation Of Sports

Other International Sports

9. Forecasts

Introduction

Forecasts-2007

Table: The Forecast Total Uk Market For Sports Sponsorship By Value Of New Deals At Current Prices (£m And %),-2007

Table: The Forecast Uk Market For Sports Sponsorship By Number Of New Deals (number And %),-2007

Economic Trends

Population

Table: Forecast Uk Resident Population By Sex (000 And %),-2007

Gross Domestic Product

Table: Forecast Uk Gross Domestic Product In Real Terms (%),-2007

Inflation

Table: Forecast Uk Rate Of Inflation (%),-2007

Unemployment

Table: Forecast Actual Number Of Unemployed Persons (million And %),-2007

Future Trends

Forthcoming Events

Consolidation And Global Markets

Grass-roots Opportunities

Problems For The Mid-market

Media Prospects

Regulatory Crackdowns

10. Company Profiles

Barclays Plc

British Telecommunications Plc

Financial Profile

Coca-cola Enterprises (uk) Ltd

Interbrew (uk) Ltd

Nike (uk) Ltd

The Royal Bank Of Scotland Group Plc

Vodafone Group Plc

11. Further Sources

Associations

General Sources

Bonnier Information Sources

Government Publications

Other Sources

Other Reports