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Leisure in the Home Market Review 2010


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Previewing a Market Review

Published Date :
September 2010find similar
Report Type :
Market Reviewfind similar
Report Sector :
Leisure & Entertainmentfind similar
Price :
£ 575
Contents :
15 Chapters

Table of Contents

The table of contents below is for Leisure in the Home 2010

Executive Summary

1. Industry Overview

Report Coverage

Report Background

Economic Trends

Population

Table.1: Uk Resident Population Estimates By Sex (000), Mid-years-

Gross Domestic Product

Table.2: Uk Gross Domestic Product At Current And Annual Chain-linked Prices (m),-

Household Disposable Income

Table.3: Uk Household Disposable Income Per Capita (),-

Inflation

Table.4: Uk Rate Of Inflation (%),-

Unemployment

Table.5: Actual Number Of Unemployed Persons In The Uk (million),-

Market Size And Segmentation

Table.6: Consumer Expenditure On In-home Leisure (m),-

Industry Structure

Market Position

Key Trends

Legislation

Key Trade Associations

2. Pest Analysis

Political Factors

Economic Factors

Social Factors

Technological Factors

3. Key Note Primary Research

Popular In-home Leisure Activities

Table.1: Popular Leisure Activities In The Home (% Of Adults),, And

Table.2: Use Of Social Networking On The Internet — Penetration And Profile By Age (% Of Adults), August

Out-of-home Leisure

Table.3: Popular Leisure Activities Outside The Home (% Of Adults),

4. Competitive Structure

The Marketplace

Global Entertainment And Media Groups

Convergence

Internet And Broadcasting Giants

`physical' Home Leisure

E-commerce And Retailing

Market Leaders

Table.1: The In-home Leisure Market — Competitive Structure,

Apple

Bbc (british Broadcasting Corporation)

News Corporation

Sony Corporation

Time Warner

Vivendi

The Walt Disney Company

Marketing Activity

Table.2: Selected Major Main Media Campaigns In In-home Leisure (000), Year Ending June

5. Home Viewing

Introduction

Key Trends

Table.1: Penetration Of Digital Television Services In The Uk (% Of Households),-

Market Size

Table.2: Consumer Expenditure On Home Viewing (m),-

Market Segmentation

Table.3: Number Of Bskyb Customers By Type Of Service (000 Households), June

Supply Structure

Advertising And Sponsorship

Major Players

Table.4: Selected Leading Companies In The Uk Home Viewing Sector By Activity,

Terrestrial Broadcasters

Bbc (british Broadcasting Corporation)

Itv Plc

Channel

Five (bertelsmann)

Stv Group Plc

Utv Group Plc

Other Companies

British Sky Broadcasting Group Plc (bskyb)

Virgin Media Inc

Freeview, Freesat And Top-up Tv

Distribution And Marketing

Distribution

Marketing

Table.5: Selected Major Main Media Campaigns In Home Viewing (000), Year Ending June

Buying Behaviour

Table.6: Penetration Of Home Viewing By Sex, Age And Social Grade (% Of Adults),

The Future

Forecasts To

Table.7: Forecast Consumer Expenditure On Home Viewing (m),-

Future Trends

6. Home Listening

Introduction

Key Trends

Market Size

Table.1: Consumer Expenditure On Equipment For Home Listening (m),-

Market Segmentation

Supply Structure

Table.2: Radio Listening By Type Of Station (% Of Adults And % Of Hours), January-march

Advertising And Sponsorship

Major Players

Table.3: Selected Leading Companies In The Uk Home Listening Sector By Activity,

Radio Broadcasters

Bbc (british Broadcasting Corporation)

Global Radio

Bauer Radio

Other Broadcasters

Other Companies

Distribution And Marketing

Distribution

Marketing

Table.4: Selected Major Main Media Campaigns In Home Listening (000), Year Ending June

Buying Behaviour

Table.5: Penetration Of Home Listening By Sex, Age And Social Grade (% Of Adults),

Table.6: Attitudes Towards Music And Its Role In Consumer Lifestyles (% Of Adults),

The Future

Forecasts To

Table.7: Forecast Consumer Expenditure On Equipment For Home Listening (m),-

Future Trends

7. Recorded Media

Introduction

Key Trends

Market Size

Table.1: Consumer Expenditure On Recorded Media (m),-

Market Segmentation

Video

Audio

Supply Structure

Video

Audio

Major Players

Table.2: Selected Leading Companies In The Uk Recorded Media Sector By Activity,

Video Majors (movie Studios)

Paramount (viacom/national Amusements)

Sony Pictures Entertainment (including Columbia And Mgm)

20th Century Fox (news Corporation)

Universal Studios (nbc Universal)

Walt Disney

Warner Bros (time Warner)

Music Majors (record Companies)

Emi Group

Sony Music Entertainment (including The Cbs And Rca Labels)

Universal Music Group (including The Polygram And Mca Labels)

Warner Music Group

Distribution And Marketing

Distribution

Marketing

Table.3: Selected Major Main Media Campaigns In Recorded Media (000), Year Ending June

Buying Behaviour

Table.4: Penetration Of Recorded Media By Sex, Age And Social Grade (% Of Adults),

The Future

Forecasts To

Table.5: Forecast Consumer Expenditure On Recorded Media (m),-

Future Trends

8. Home Computing And The Internet

Introduction

Key Trends

Table.1: Access To The Internet And To Broadband In The Uk (% Of Households),-

Market Size

Table.2: Consumer Expenditure On Home Computers (m),-

Market Segmentation

Internet Use For Leisure

Table.3: Penetration Of Internet Leisure Activities By Age (% Of Adults), December

Table.4: Participation In, And Interest In, Specific Internet Leisure Activities (% Of Adults), December

Household E-commerce

Table.5: Leisure Purchases Made Online (% Of Adults),

Supply Structure

Major Players

Table.6: Selected Leading Companies In The Internet Sector,

Amazon

Apple

Bbc (british Broadcasting Corporation)

Ebay

Google

Iac/interactive Corporation (and Spin-offs)

Microsoft

News Corporation

Time Warner

Wikipedia

Distribution And Marketing

Distribution

Marketing

Table.7: Selected Major Main Media Campaigns In Home Computing And The Internet (000), Year Ending June

Buying Behaviour

Table.8: Penetration Of Internet Use For Leisure By Sex, Age And Social Grade (% Of Adults),, And

The Future

Forecasts To

Table.9: Forecast Consumer Expenditure On Home Computers (m),-

Future Trends

9. Reading

Introduction

Key Trends

Market Size

Table.1: Consumer Expenditure On Reading Materials (m),-

Market Segmentation

Books

Newspapers

Magazines

Supply Structure

Electronic Publishers

Specialised Publishers

Table.2: Selected Leading Publishers Of Consumer Books, Newspapers And Magazines In The Uk,

Major Book Publishers

Major Newspaper Publishers

Major Magazine Publishers

Distribution And Marketing

Distribution

Marketing

Table.3: Selected Major Main Media Campaigns In Publishing (000), Year Ending June

Buying Behaviour

Table.4: Penetration Of Reading As A Leisure Activity At Home By Sex, Age And Social Grade (% Of Adults),

The Future

Forecasts To

Table.5: Forecast Consumer Expenditure On Reading Materials (m),-

Future Trends

10. Indoor Play

Introduction

Key Trends

Table.1: The Actual And Forecast Uk Child And Teenager Population By Age Group (000),,, And

Market Size

Table.2: Consumer Expenditure On Traditional Toys And Games (m),-

Market Segmentation

Traditional Toys And Games

Table.3: Consumer Expenditure On Traditional Toys And Games By Sector (m And %),

Video Games (console And Computer)

Supply Structure

Major Players

Table.4: Selected Leading Companies In The Uk Indoor-play Sector By Activity,

Distribution And Marketing

Distribution

Marketing

Table.5: Selected Major Main Media Campaigns In Toys And Games (000), Year Ending June

Buying Behaviour

Table.6: Penetration Of Games Playing At Home By Sex, Age And Social Grade (% Of Adults),

The Future

Forecasts To

Table.7: Forecast Consumer Expenditure On Traditional Toys And Games (m),-

Future Trends

11. Home Improvement And Traditional Hobbies

Introduction

Key Trends

Market Size

Table.1: Consumer Expenditure On Home Improvement And Traditional Hobby Goods (m),-

Market Segmentation

Diy

Table.2: Diy Tasks Undertaken In The Last Months (% Of Adults),

Gardening

Photography

Music

Other Hobbies

Supply Structure And Major Players

Home-improvement Companies

Other Hobby Companies

Distribution And Marketing

Distribution

Marketing

Table.3: Selected Major Main Media Campaigns In Home Improvement And Traditional Hobbies (000), Year Ending June

Buying Behaviour

Home Improvement

Table.4: Penetration Of Gardening And Diy By Sex, Age And Social Grade (% Of Adults),

Hobbies

Table.5: Participation In Hobbies And Entertaining By Sex, Age And Social Grade (% Of Adults),

The Future

Forecasts To

Table.6: Forecast Expenditure On Home Improvement And Traditional Hobbies (m),-

Future Trends

12. A Global Perspective

13. The Future

The Economy

Population

Table.1: Forecast Uk Resident Population By Sex (000), Mid-years-

Gross Domestic Product

Table.2: Forecast Growth In Uk Gross Domestic Product In Real Terms (%),-

Inflation

Table.3: Forecast Uk Rate Of Inflation (%),-

Unemployment

Table.4: Forecast Actual Number Of Unemployed Persons In The Uk (million),-

Forecasts To

Table.5: Forecast Consumer Expenditure On In-home Leisure (m),-

Future Trends

Convergence

Social Networking And Social Gaming

Active And Sociable Leisure In The Home

Individual Markets

14. Further Sources

Associations

General Sources

Government Sources

Other Sources

Key Note Sources