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Children's Publishing Market Assessment 2010


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Previewing a Market Assessment

Published Date :
August 2010find similar
Report Type :
Market Assessmentfind similar
Report Sector :
Printing & Publishingfind similar
Price :
£ 575
Contents :
12 Chapters

Table of Contents

The table of contents below is for Children's Publishing 2010

Executive Summary

1. Introduction

Recent History

70-year-old Puffins

Happy Birthday To Books

Sure Start Unsure

E-books And Ipads

Hatches, Matches And Despatches

Borders Book Chain Closes

Waterstone's Rebrands

Bowker Acquires Bml

Bertrams Acquired

Definition

2. Strategic Overview

Background

Market Dynamics And Segmentation

Birth Rates

Table.1: Number Of Births In England And Wales By Sex,-

Market Sectors

Market Size

By Value

Table.2: The Uk Market For Children's Books By Sector By Value (000 At Msp),-

Table.3: The Uk Market For Children's Books By Sector By Value (000 At Msp), And

Table.4: Children's Books' Share Of The Total Uk Book Market By Value (000 At Msp And %),-

By Volume

Table.5: The Uk Market For Children's Books By Sector By Volume (number),-

Table.6: The Uk Market For Children's Books By Category By Volume (number),-

Number Of Titles Published

Table.7: The Uk Market For Children's Books — Number Of Titles Published By Category,-

Number Of Publishers

Table.8: Number Of Uk Vat- And/or Paye-based Enterprises Engaged In Book Publishing By Turnover Sizeband, Employment Sizeband And Region (000 And Number),

Table.9: Number Of Uk Vat- And/or Paye-based Enterprises Engaged In Book Publishing By Age Of Business, And

Industry Issues

Training

Illegal Downloads And Bootlegged Books

Isbn For E-books

Age Guidance

Table.10: Children's Books Should Have An Age Guide On Their Covers (% Of All Respondents),

Distribution

Bebc Distribution

Bertram Trading Ltd

Bookspeed (rhodawn Ltd)

Dawson Books Ltd

Gardners Books Ltd

Lightning Source Uk Ltd

Publishing Technology Plc

Publisher Book Distribution Services

Bookpoint Ltd And Littlehampton Book Services Ltd

Macmillan Distribution Ltd

The Book Service Ltd

Competitive Structure

Table.11: The Top Ten Publishers In The Uk Market For Consumer Books By Sales And Market Share ( And %), Weeks Endingst December

Advertising And Promotion

Advertising Expenditure

Promoting Children's Reading

Booktrust

Centre For Literacy In Primary Education

Federation Of Children's Book Groups

National Literacy Trust

The Reading Agency

School Library Association

The Consumer

Table.12: Purchasers Of Hardback And Paperback Books In The Last Months By Sex, Age, Social Grade, Presence Of Children And Family Income (% Of Adults), June And September

Table.13: Types Of Hardback And Paperback Book Purchased In The Last Months (% Of Adults), September

Table.14: Profiles Of Purchasers Of Hardback And Paperback Children's Books In The Last Months By Sex, Age, Social Grade, Region And Presence Of Children (% Of Adults), September

Table.15: Book-buying And Book-reading Habits (% Of Adults), September

Market Forecasts

By Value

Table.16: The Forecast Uk Market For Children's Books By Sector By Value (000 At Msp),-

By Volume

Table.17: The Forecast Uk Market For Children's Books By Sector By Volume (number),-

3. Consumer Books And Picture Books

Background

Market Size

Table.1: The Uk Market For Children's Consumer Books And Picture Books By Value (000 At Msp),-

Sector Trends

Consumer Trends

The Top-selling Titles

Table.2: The Top Children's Books In The Uk By Volume Of Sales (number Of Copies),

Table.3: The Top Children's Books In The Uk, Excluding The Twilight Series And Annuals, By Volume Of Sales (number Of Copies),

Major Players

Table.4: The Leading Uk Publishing Groups By Share Of Consumer Book Sales (%), And

Table.5: Revenues From The Top Best-selling Children's Books By Publishing Group (),

Children's Imprints Of The Leading Publishing Groups

Bertelsmann Ag

Georg Von Holtzbrinck Publishing Group

Hachette Uk

News Corporation

Pearson Plc

Independent Children's Book Publishers

Marketing Activity

Advertising Expenditure

Table.6: Main Media Advertising Expenditure By Publishers (000), Years Ending March And

Government And Industry Initiatives

Bedtime Reading

Children's Book Week

Children's Laureate

International Children's Book Day

Reading For Life

Share A Story Month

Summer Reading Challenge

World Book Day

Awards

Blue Peter Book Awards

Booktrust Early Years Awards

Booktrust Teenage Prize

Branford Boase Award

Carnegie Medal

Clpe Poetry Award

Costa Book Awards (previously The Whitbread Literary Awards)

Galaxy British Book Awards (the Nibbies)

Kate Greenaway Medal

Guardian Children's Fiction Award

Independent Publishing Awards

Red House Children's Book Award

Roald Dahl Funny Prize

Events

Bath Festival Of Children's Literature

Bologna Children's Book Fair

Edinburgh International Book Festival

Frankfurt Book Fair

Hay Festival

London Book Fair

Manchester Children's Book Festival

Northern Children's Book Festival

Production And Distribution

4. School Books And Library Books

Background

Market Size

School Books

Table.1: The Uk Market For School Books By Value (000 At Msp),-

Library Books

Sector Trends

Competition And Consolidation

Independent Educational Publishers

Teachers' Views

Public Library Lending

Table.2: The Children's Authors Whose Books Are Borrowed Most Frequently From Uk Public Libraries,/

Table.3: The Children's Fiction Titles That Are Borrowed Most Frequently From Uk Public Libraries,/

Table.4: The Children's Non-fiction Titles That Are Borrowed Most Frequently From Uk Public Libraries,/

Marketing Activity

Distribution

5. Book Retailing

Background

Sector Trends

Purchasing Patterns

Table.1: Gift And Non-gift Purchases Of Children's Books By Age Of Purchaser By Volume And Value (%),

Sources Of Books

Table.2: The Uk Market For Consumer Books By Distribution Channel By Volume And Value (%), And

Number Of Booksellers

Table.3: Number Of Uk Vat- And/or Paye-based Booksellers By Turnover Sizeband, Employment Sizeband And Region (000 And Number),

Table.4: Number Of Bookshops In The Uk Towns Monitored By The Local Data Company By Type Of Shop, Th June,th December Andth June

Major Players

Table.5: The Leading Bookselling Chains In The Uk And The Republic Of Ireland By Number Of Branches, May

Marketing Activity

Advertising Expenditure

Table.6: Main Media Advertising Expenditure By Book Retailers (000), Years Ending March And

Bookseller Awards

Distribution

Table.7: The Uk Market For Consumer Books By Distribution Channel By Value (%),-

Table.8: The Uk Market For Consumer Books By Distribution Channel By Volume (%),-

6. An International Perspective

Major English-language Markets

Table.1: Retail Sales Of Books In The Us, The Uk, Australia, The Republic Of Ireland And South Africa By Volume (million), And

Children's Books And The Environment

International Children's Book Events

Uk Book Exports

Table.2: Uk Exports Of Books By Value (m), -2009 And First Quarter And

7. Pest Analysis

Political Factors

Economic Factors

Social Factors

Technological Factors

8. Consumer Dynamics

Introduction

Adult Reading Habits

Table.1: Adult Reading Habits (% Of Respondents In Households With Children),

Encouraging Children's Reading

Table.2: Encouraging Children's Reading (% Of Respondents In Households With Children),

Are Children Reading Enough?

Table.3: Are Children Reading Enough? (% Of Respondents In Households With Children),

Availability Of Books For Children

Table.4: Availability Of Books For Children (% Of Respondents In Households With Children),

Shopping For Children's Books

Table.5: Shopping For Children's Books (% Of Respondents In Households With Children),

Choosing Gifts For Children

Table.6: Choosing Gifts For Children (% Of Respondents In Households With Children),

Books Or Toys?

Table.7: Books Or Toys? (% Of Respondents In Households With Children),

9. Company Profiles

Hachette Uk Ltd

Corporate Strategy

Strengths And Weaknesses

New Product Development

Brand Development (hachette Children's Books)

Innovations

Appointments

Distribution

Profitability

Future Company Developments

The Mainstreet Trading Company Uk Ltd

Corporate Strategy

Strengths And Weaknesses

New Product Development

Brand Development

Innovations

Appointments

Distribution

Profitability

Future Company Developments

Pearson Education Ltd

Corporate Strategy

Strengths And Weaknesses

New Product Development

Brand Development

Innovations

Distribution

Profitability

Future Company Developments

Peters Ltd

Corporate Strategy

Strengths And Weaknesses

New Product Development

Brand Development

Innovations

Appointments

Distribution

Profitability

Future Company Developments

Wh Smith Plc

Corporate Strategy

Strengths And Weaknesses

New Product Development

Brand Development

Innovations

Appointments

Distribution

Profitability

Future Company Developments

Walker Books Ltd

Corporate Strategy

Strengths And Weaknesses

New Product Development

Brand Development

Innovations

Appointments

Distribution

Profitability

Future Company Developments

10. The Future

Market Size

By Value

Table.1: The Forecast Uk Market For Children's Books By Sector By Value (000 At Msp),-

By Volume

Table.2: The Forecast Uk Market For Children's Books By Sector By Volume (number),-

Future Trends

Online Nation

E-books

11. Further Sources

Associations

Publications

General Sources

Government Sources

Other Sources

Key Note Sources