Executive Summary

1. Market Definition

Report Coverage

Market Sectors

Small Kitchen Appliances

Personal-care Appliances

Other Non-kitchen Appliances

Market Trends

Vat Reduction Attempts To Boost Consumer Spend

Changing Scene Of The Uk High Street

Rise In E-tailing Affects Traditional Retail Outlets

Impact Of Increased Production Costs In The People's Republic Of China And The Far East

Global Impact Of Volatile Currency Exchanges

Uk Housing Market Slows

Increased Number Of Uk Households Continues To Drive Sales Of Staple Goods

Appliance Innovation Leads The Way

Healthy Eating Continues To Drive Sales

Middle Market Squeeze

Economic Trends

Population

Table.1: Uk Resident Population Estimates By Sex (000), Mid-years-

Gross Domestic Product

Table.2: Uk Gross Domestic Product At Current And Annual Chain-linked Prices (£m),-

Inflation

Table.3: Uk Rate Of Inflation (%),-

Unemployment

Table.4: Actual Number Of Unemployed Persons In The Uk (million),-

Household Disposable Income

Table.5: Uk Household Disposable Income Per Capita (£),-

Market Position

The Uk

Household Expenditure On Household Appliances

Table.6: Household Expenditure On Household Appliances At Current Prices (£m),-

Household Expenditure On Personal Care

Table.7: Household Expenditure On Personal Care At Current Prices (£m),-

Overseas

2. Market Size

The Total Market

Table.1: The Total Uk Small Domestic Electrical Appliances Market By Sector By Value At Current Prices (£m At Rsp),-

Figure.1: The Total Uk Small Domestic Electrical Appliances Market By Sector By Value At Current Prices (£m At Rsp),-

By Market Sector

Small Kitchen Appliances

Table.2: The Uk Small Kitchen Appliances Sector By Subsector By Value At Current Prices (£m At Rsp),-

Personal-care Appliances

Table.3: The Uk Personal-care Appliances Sector By Subsector By Value At Current Prices (£m At Rsp),-

Hair-care Appliances

Shaving Appliances

Electric Toothbrushes

Other Non-kitchen Appliances

Table.4: The Uk Non-kitchen Appliances Sector By Subsector By Value At Current Prices (£m At Rsp),-

Overseas Trade

Table.5: Imports And Exports Of Small Domestic Electrical Appliances (£m), And

Imports

Table.6: Uk Imports Of Small Domestic Electrical Appliances By Value (£000),

Intra-eu Imports

Extra-eu Imports

Exports

Table.7: Uk Exports Of Small Domestic Electrical Appliances By Value (£000),

Intra-eu Exports

Extra-eu Exports

3. Industry Background

Recent History

Numer Of Companies

Manufacturers

Table.1: Number Of Uk Vat- And/or Paye-based Enterprises Engaged In The Manufacture Of Electrical Domestic Appliances By Turnover Sizeband (£000),

Retailers

Table.2: Number Of Uk Vat- And/or Paye-based Enterprises Engaged In The Retail Sale Of Electrical Household Appliances In Specialised Stores (excluding Audio And Visual Equipment) By Turnover Sizeband (£000),

Employment

Manufacturers

Table.3: Number Of Uk Vat- And/or Paye-based Enterprises Engaged In The Manufacture Of Electrical Domestic Appliances By Employment Sizeband,

Retailers

Table.4: Number Of Uk Vat- And/or Paye-based Enterprises Engaged In The Retail Sale Of Electrical Household Appliances In Specialised Stores (excluding Audio And Visual Equipment) By Employment Sizeband,

Regional Variations In The Marketplace

Distribution

Mass Merchandisers

Electrical Multiples

Department Stores

Independent Retailers

E-stores

How Robust Is The Market?

Legislation

The Electrical Equipment (safety) Regulations

Eco-design Directive

Waste Electrical And Electronic Equipment Directive

The Supply Of Extended Warranties On Domestic Electrical Goods Order

Fair Trade Between The Eu And The People's Republic Of China

Employee Rights

Sunday Trading

Key Trade Associations

Association Of Manufacturers Of Domestic Appliances

European Committee Of Domestic Equipment Manufacturers

Small Electrical Appliance Marketing Association

4. Competitor Analysis

The Marketplace

Table.1: Selected Leading Small Domestic Electrical Appliances Companies And Their Brands,

Market Leaders

Table.2: Selected Manufacturers And Retailers Of Own-brand Products By Turnover (£000), Latest Financial Year

Manufacturers

Bsh Bosch Und Siemens Hausgeräte Gmbh

Company Structure

Current And Future Developments

Financial Results

De'longhi Spa

Company Structure

Current And Future Developments

Financial Results

Electrolux Plc

Company Structure

Current And Future Developments

Financial Results

Gillette Uk Ltd (procter & Gamble)

Company Structure

Current And Future Developments

Financial Results

Glen Dimplex Group

Company Structure

Current And Future Developments

Financial Results

Groupe Seb Uk Ltd

Company Structure

Current And Future Developments

Financial Results

Harvard International Plc

Company Structure

Current And Future Developments

Financial Results

Philips Electronics Uk Ltd

Company Structure

Current And Future Developments

Financial Results

Remington Products Company Llc

Company Structure

Current And Future Developments

Financial Results

Russell Hobbs Ltd

Company Structure

Current And Future Developments

Financial Results

Other Manufacturers

Brita

The Conair Group Ltd

Good Hair Day (ghd)

Miele Uk

Retailers

Dsg International Plc

Company Structure

Current And Future Developments

Financial Results

Kesa Electricals Plc

Company Structure

Current And Future Developments

Financial Results

Outside Suppliers

Chemicals

Plastic Processors

Electronic Components

Marketing Activity

Main Media Advertising Expenditure

Table.3: Main Media Advertising Expenditure On Small Domestic Electrical Appliances (£000), Years Ending December-

Electric Hair Appliances

Table.4: Main Media Advertising Expenditure On Electrical Hair Appliances (£000), Year Ending December

Electric And Battery Shavers

Table.5: Main Media Advertising Expenditure On Electric And Battery Shavers (£000), Year Ending December

Kettles, Percolators And Coffee Makers

Table.6: Main Media Advertising Expenditure On Kettles, Percolators And Coffee Makers (£000), Year Ending December

Food Mixers And Processors

Table.7: Main Media Advertising Expenditure On Food Mixers And Processors (£000),

Electric Irons

Retailers' Main Media Advertising Expenditure

Celebrity Endorsement And Licensing

Other Marketing Activities

Sponsorship

Exhibitions

Ambiente

Ideal Home Show

Ifa Consumer Electronic Unlimited

The International Homes And Houseware Show

5. Strengths, Weaknesses, Opportunities And Threats

Strengths

Weaknesses

Opportunities

Threats

6. Buying Behaviour

Consumer Penetration

Electrical Kitchen Appliances

Table.1: Ownership Of Electrical Kitchen Appliances By Type Of Product (% Of Adults),

Electric Kettles

Table.2: Ownership Of An Electric Kettle By Sex, Age And Social Grade (% Of Adults),

Electric Irons

Table.3: Ownership Of An Electric Iron By Sex, Age And Social Grade (% Of Adults),

Electric Toasters

Table.4: Ownership Of An Electric Toaster By Sex, Age And Social Grade (% Of Adults),

Electric Food Processors

Table.5: Ownership Of An Electric Food Processor By Sex, Age And Social Grade (% Of Adults),

Electric Food Mixers

Table.6: Ownership Of An Electric Food Mixer By Sex, Age And Social Grade (% Of Adults),

Electric Liquidisers/blenders

Table.7: Ownership Of An Electric Liquidiser/blender By Sex, Age And Social Grade (% Of Adults),

Electric Filter-coffee Makers

Table.8: Ownership Of An Electric Filter-coffee Maker By Sex, Age And Social Grade (% Of Adults),

Electric Juicers

Table.9: Ownership Of An Electric Juicer By Sex, Age And Social Grade (% Of Adults),

Espresso Coffee Machines

Table.10: Ownership Of An Espresso Coffee Machine By Sex, Age And Social Grade (% Of Adults),

Personal-care Appliances

Table.11: Ownership Of Personal-care Appliances By Type Of Product (% Of Adults),

Hairdryers

Table.12: Ownership Of A Hairdryer By Sex, Age And Social Grade (% Of Adults),

Electric Toothbrushes

Table.13: Ownership Of An Electric Toothbrush By Sex, Age And Social Grade (% Of Adults),

Hair Straighteners

Table.14: Ownership Of Hair Straighteners By Sex, Age And Social Grade (% Of Adults),

Heated Styling Brushes And Tongs

Table.15: Ownership Of Heated Styling Brushes And Tongs By Sex, Age And Social Grade (% Of Adults),

Men's Electric Shavers

Table.16: Ownership Of Men's Electric Shavers By Sex, Age And Social Grade (% Of Adults),

Women's Electric Shavers/epilators

Table.17: Ownership Of Women's Electric Shavers/epilators By Sex, Age And Social Grade (% Of Adults),

7. Current Issues

Corporate Developments

Woolworths Leaves The Uk High Street

Best Buy Launches In The Uk

John Lewis Launches John Lewis Home

New Products

Russell Hobbs' Quick Toast Toaster

Jamie Oliver Speed Cooks With The Multicook From Tefal

Sensio Home — Gordon Ramsay Range

New Electrical Hair-removal Range From Veet And Helen Of Troy

Kenwood Launched Triblade Hand Blender Range

8. The Global Market

Global Manufacturers

Emerging Markets

9. Forecasts

Introduction

The Economy

Population

Table.1: Forecast Uk Resident Population By Sex (000), Mid-years-

Gross Domestic Product

Table.2: Forecast Uk Growth In Gross Domestic Product In Real Terms (%),-

Inflation

Table.3: Forecast Uk Rate Of Inflation (%),-

Unemployment

Table.4: Forecast Actual Number Of Unemployed Persons In The Uk (million),-

Forecasts To

Table.5: The Forecast Total Uk Small Domestic Electrical Appliances Market By Sector By Value At Current Prices (£m At Rsp),-

Figure.1: The Forecast Total Uk Small Domestic Electrical Appliances Market By Sector By Value At Current Prices (£m At Rsp),-

Small Kitchen Appliances

Table.6: The Forecast Uk Small Kitchen Appliances Sector By Subsector By Value At Current Prices (£m At Rsp And %),-

Personal-care Appliances

Table.7: The Forecast Uk Personal-care Appliances Sector By Subsector By Value At Current Prices (£m At Rsp And %),-

Other Non-kitchen Appliances

Table.8: The Forecast Uk Other Non-kitchen Appliances Sector By Subsector By Value At Current Prices (£m At Rsp And %),-

Market Growth

Figure.2: Growth In The Total Uk Small Domestic Electrical Appliances Market By Value At Current Prices (£m At Rsp),-

Future Trends

Demographics

Table.9: Projected Uk Population By Age (000), , And

Number Of Households To Continue To Grow

Innovation To Drive Future Sales

Focus On Recycling And Weee Levels

Eco Attributes And The Environment

Discounting

Rise Of Online Retailing

10. Company Profiles

Dsg International Plc

Electrolux Plc

Gillette Uk Ltd

Glen Dimplex Home Appliances Ltd

Harvard International Plc

Kesa Electricals Plc

Philips Electronics Uk Ltd

Russell Hobbs Ltd

11. Further Sources

Associations

Publications

General Sources

Government Sources

Other Sources

Key Note Sources