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Social Media Marketing Market Report 2010


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Previewing a Market Report

Published Date :
June 2010find similar
Report Type :
Market Reportfind similar
Report Sector :
New Mediafind similar
Price :
£ 575
Contents :
12 Chapters

Table of Contents

The table of contents below is for Social Media Marketing 2010

Executive Summary

1. Introduction

Background

Definition

2. Strategic Overview

Market Dynamics And Segmentation

Market Sectors

Total Market Value And Growth

Table.1: Worldwide Growth Of Us Social Networking Sites (000 Unique Visitors Per Week),-

Table.2: Market Shares Of The Top Five Social Networking Sites In The Uk (%), February-

Use Of The Internet

Table.3: Proportion Of Uk Households With Internet Access By Region (%),-

Table.4: Frequency Of Use Of The Internet In The Uk By Sex And Age (% Of Users),-

Table.5: Reasons For Using The Internet In The Uk By Age (% Of Users), March

Table.6: Penetration Of Mobile Internet Connections In The Uk By Sex (% Of Internet Users), March

Competitive Structure

Table.7: The Top Ten Social Networking Sites In The Uk (% Of Visits), Week Endingth March

Table.8: The Top Websites In The Uk (% Of Visits), Week Endingth March

Educating The Market

Books

Conferences And Seminars

Awards

The Drum Marketing Awards, April

Revolution Awards, April

New Media Age Effectiveness Awards, June

Other Activities

Social Networking Businesses

Table.9: Extent Of Organisations' Social Media Activity (% Of Companies And Agencies), September

Table.10: Perceptions Of The Main Benefits Of Social Media Activity (% Of Companies And Agencies), September

Table.11: Online Pr Tactics Employed By Organisations (% Of Companies), September

Table.12: Social Media Tactics Employed By Organisations (% Of Companies And Agencies), September

Table.13: Resources Used By Organisations For Social Media Activity (% Of Companies), September

Market Forecasts

3. Social Media

Background

The Social Media Landscape

Social Networking Sites

Bebo (aol Inc)

Facebook (facebook Inc)

Foursquare

Friendster (mol Global Pte Ltd)

Hi5 (hi5 Networks Inc)

Myspace (news Corporation Inc)

Orkut (google Inc)

Niche Social Networks

Ecademy (the Ecademy Ltd)

Linkedin

Ning (ning Inc)

Xing (xing Ag)

Micro-publication Networks

Tagged (tagged Inc)

Twitter

Aggregators

Cotweet (cotweet Inc)

Flock.com (flock Inc)

Friendfeed (facebook Inc)

Minggl.com

Tweetdeck (tweetdeck Inc)

Bookmarking Sites

How To Engage With Social Networks

Widgets, Add-ons And Apps

The Domino's Widget

Business Brain Training From Sage

Free Moo Business Cards

4. Social Networking For Enterprises

Background

The Social Enterprise Landscape

Cisco Media Solutions Group

Cubetree

Jive Software

Reality Digital Inc

Salesforce.com

Sap

Social Networking Tools For Marketers

File-name Shortening

Social Networking Optimisation Tools

Social Marketing Tools

The Value Of Social Marketing

Table.1: Extent Of Organisations' Social Media Activity (% Of Companies And Agencies), December/january

Table.2: Websites Used For Social Marketing (% Of Companies And Agencies), December/january

Table.3: How Facebook Is Used For Social Marketing (% Of Companies And Agencies), December/january

Table.4: Use Of Social Media To Impact On Business Objectives (% Of Companies And Agencies), December/january

Table.5: Metrics Used To Measure The Impact Of Social Media (% Of Companies And Agencies), December/january

The Time Factor

Top Tips For Using Social Media For Marketing

5. Connected Brands

Introduction

The Top Brands Engaged With Social Media

Table.1: The Top Brands Engaged With Social Media, June

6. An International Perspective

Market Developments

Use Of Social Networking Sites

Table.1: Average Amount Of Time Spent On Social Networking Sites At Home And Work By Country (hours:minutes:seconds), February

Table.2: Social Networking Site Traffic (% Reach, Sessions Per Person And Time Per Person), February

Table.3: The Countries Making The Heaviest Use Of Social Networking Sites At Home And Work (average Hours Per Visitor And Pages Per Visitor), March

Business Behaviour

7. Pest Analysis

Political Factors

Digital Economy Act

Social Network Marketing Regulation

Economic Factors

Social Factors

Technological Factors

8. Consumer Dynamics

Introduction

Questions And Answers

"in Which Social Networking Sites Does Your Company Participate For Business?"

"what Are The Three Main Aims For Your Business In Engaging With Social Networking Sites?"

"do You Integrate Your Company's Website With Social Networking Sites? If So, How?"

"how Do You Measure The Results Of Your Social Networking Efforts?"

"what Percentage Of Your Working Day Is Spent Interacting On Social Networking Sites?"

"what Differences Would You Notice In Your Business If You Stopped Engaging With Social Networking Sites?"

"do You Intend To Increase Your Social Networking Activities In The Next Months, Decrease Or Stay The Same?"

9. Company Profiles

Introduction

Facebook Inc

Corporate Strategy

Strengths And Weaknesses

New Product Development And Innovations

Brand Development

Acquisitions And Investments

Appointments

Profitability

Future Company Developments

Linkedin Corporation

Corporate Strategy

Strengths And Weaknesses

New Product Development And Innovations

Brand Development

Appointments

Profitability

Future Company Developments

Elemental Communications Ltd (social Media Portal)

Corporate Strategy

Strengths And Weaknesses

New Product Development

Brand Development

Innovations

Appointments

Profitability

Future Company Developments

Digg Inc

Corporate Strategy

Strengths And Weaknesses

New Product Development And Innovations

Brand Development

Appointments

Profitability

Future Company Developments

Six Apart Ltd

Corporate Strategy

Strengths And Weaknesses

New Product Development And Innovations

Brand Development

Appointments

Profitability

Future Company Developments

10. The Future

Use Of Social Media For Marketing

Table.1: Engagement With Social Media Marketing In The Us By Industry, June

Table.2: Spending On Social Network Marketing (% Of Companies And Agencies), December/january

Social Media Optimisation

Technology

Conclusion

11. Further Sources

Associations

Publications

General Sources

Government Sources

Other Sources

Key Note Sources