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Internet Advertising Market Assessment 2009


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Previewing a Market Assessment

Published Date :
December 2009find similar
Report Type :
Market Assessmentfind similar
Report Sector :
New Mediafind similar
Price :
£ 575
Contents :
10 Chapters

Table of Contents

The table of contents below is for Internet Advertising 2009

Executive Summary

1. Introduction

Overview

Definition

2. Strategic Overview

Market Dynamics And Segmentation

The Total Uk Advertising Market

Table.1: The Uk Advertising Market By Mainstream Advertising Medium (% And £bn), Years Ending December-

Internet Advertising

Table.2: Uk Internet Advertising Expenditure By Format (£m And %), Year Ending December

Search Marketing

Classified Advertising

Display Advertising

Solus E-mail Advertising

The Consumer

Ownership And Use Of Home Computers

Table.3: Only Home Computer Or Most Recently Obtained Home Computer — Desktop Or Laptop (% Of Adults), Year Ending March

Table.4: Only Home Computer Or Most Recently Obtained Home Computer — Reasons For Use (% Of Adults), Year Ending March

Internet Access And Activity

Internet Access

Table.5: Proportion Of Uk Households With Access To The Internet (%),-

Table.6: Number Of Uk Households With Access To The Internet By Type Of Access (million),-

Table.7: Proportion Of Uk Households With Access To The Internet By Type Of Access (%),-

Frequency Of Use

Table.8: Frequency Of Internet Use In The Uk By Sex And Age (% Of Adults Who Had Used The Internet During The Months Prior To Interview),

The Most Popular Internet Activities

Table.9: Popular Reasons For Using The Internet (% Of Uk Adults Who Had Used The Internet During The Months Prior To Interview), And

Purchasing Goods Online

Table.10: Those Who Had Ever Bought Or Ordered Goods Online By Sex And Age (% Of Adults Who Had Used The Internet During The Months Prior To Interview),-

Most Common Online Purchases

Table.11: Products Bought Or Ordered Online In The Previous Months By Sex (% Of Adults Who Had Used The Internet During The Months Prior To Interview),

Competitive Structure

The Leading Web Brands

Table.12: The Top Ten Web Brands By Share Of Uk Internet-related Time (%), April

Online Advertising Agencies

Key Trade Associations

Abce

Advertising Standards Authority

Association Of Online Publishers

European Interactive Advertising Association

Institute Of Practitioners In Advertising

Internet Advertising Bureau

Iab Europe

Internet Advertising Sales House

Market Forecasts

3. Market Analysis

Market Size

Table.1: Uk Internet Advertising Expenditure (£m), Years Ending December-

By Advertising Format

Table.2: Uk Internet Advertising Expenditure By Format (£m And %), Years Ending December-

By Industry

Table.3: Uk Display Internet Advertising Expenditure By Industry (% Of Revenues), First And Second Halves

Factors Influencing Market Growth

Online Audience

Access To Broadband

Cost Of Broadband

Accountability

Growth In E-commerce

Advertising Networks

Catch-up Television

Social Networking Websites

Growth Of New Display Formats

Internet Users Spending More Time Online

Table.4: The Top Ten Web Brands By Total Uk Internet-related Time (million Minutes), April And April

Table.5: The Top Ten Web Brands By Share Of Uk Internet-related Time (%), April And April

4. An International Perspective

The Total Advertising Market

Table.1: Global Advertising Expenditure By Region ($bn),-

Table.2: Global Advertising Expenditure By Medium ($bn),-

Internet Usage

Table.3: World Population And Internet Usage By Region (million And %),th September

The Eu

Table.4: Population And Internet Usage — The Eu27 And The Rest Of The World (million And %), Th September

Table.5: Internet Usage In The Eu27 By Country (million And %),th September

Leading Internet Advertising Markets

The Us

Table.6: Internet Advertising Revenues In The Us ($m),-

Table.7: Internet Advertising Revenues In The Us — Share Of The Top, Top And Top Companies (%), Fourth Quarter And Fourth Quarter

By Advertising Format

Table.8: Internet Advertising Revenues In The Us By Format ($bn And %), And

By Industry

Table.9: Internet Advertising Revenues In The Us By Major Industry Category (%), And

Europe

Eiaa Mediascope Europe

Table.10: Proportion Of European Internet Users Who Are Online Every Day By Country (%),

Table.11: Average Number Of Items Bought Online Over A-month Period By European Country, And

Japan

Table.12: Advertising Expenditure In Japan By Medium (¥bn),-

5. Pest Analysis

Political Factors

European Commission Launches Privacy Case Against Uk

Oft Launches Probe Into `potentially Misleading' Advertising

Good-practice Principles For Behavioural Advertising

Uk Consumers Get One-stop `opt Out' For Targeted Advertising

Economic Factors

Digital Britain

Government Plans To Roll Outmbps Broadband Across The Uk

Online To Rescue Britain's Retail Sector From Recession

Facebook Brings In Nielsen To Increase Brand Expenditure

Aop Content & Trends Census

Readers Likely To Choose Free News Sources

Social Factors

Attitudes Among Those Without Internet Access

European Internet Trends Of Today And Tomorrow

Consumers Will Watch Advertising In Return For Free Content

Criminals Increase Their Attacks On Social Networking Sites

Google Launches Behavioural Targeted Advertising

Technological Factors

Google Launches Display Advertising Exchange

Ukom And Nielsen To Launch `barb' For Online

Ofcom Reveals Uk's Real Broadband Speeds

6. Consumer Dynamics

Overview

Table.1: Internet Access And Attitudes Towards Online Advertising (% Of All Respondents And % Of Respondents Who Had Accessed The Internet In The Previous Months), May And September

Internet Access

Access To The Internet In The Previous Months

Table.2: Access To The Internet In The Previous Months (% Of Respondents), September

Access To The Internet Via Broadband

Table.3: Access To The Internet Via Broadband (% Of Respondents Who Had Accessed The Internet In The Previous Months), September

Location Of Internet Access

Table.4: Location Of Internet Access (% Of Respondents Who Had Accessed The Internet In The Previous Months), September

Frequency Of Internet Access

Table.5: Frequency Of Internet Access (% Of Respondents Who Had Accessed The Internet In The Previous Months), September

Internet Shopping

Table.6: Attitudes Towards Internet Shopping (% Of Respondents Who Had Accessed The Internet In The Previous Months), September

Internet Advertising

Table.7: Attitudes Towards Internet Advertising (% Of Respondents Who Had Accessed The Internet In The Previous Months), September

Advertising Of Websites In Other Media

Table.8: Visiting Websites As A Result Of Advertising Or Information In Other Media (% Of Respondents Who Had Accessed The Internet In The Previous Months), September

Other Factors Influencing Consumer Attitudes

Table.9: Other Factors Influencing Consumer Attitudes Towards Internet Advertising (% Of Respondents Who Had Accessed The Internet In The Previous Months), September

7. Company Profiles

Introduction

Aegis Media Ltd

Corporate Strategy

Profitability

Table.1 Financial Results For Aegis Media Ltd (£000 And %), Years Endingst December-

Recent And Future Developments

Emc Consulting (uk) Ltd

Corporate Strategy

Profitability

Table.2: Financial Results For Emc Consulting (uk) Ltd (£000 And %), Years Endingst December-

Recent And Future Developments

I-level Ltd

Corporate Strategy

Profitability

Table.3: Financial Results For I-level Ltd (£000 And %), Weeks Endingst March And St March, And Weeks Endingth April

Recent And Future Developments

Lbi Ltd

Corporate Strategy

Profitability

Table.4: Financial Results For Lbi Ltd (£000 And %), Years Endingst December-

Recent And Future Developments

Poke London Ltd

Corporate Strategy

Profitability

Table.5: Financial Results For Poke London Ltd (£000 And %), Years Endingst December-

Recent And Future Developments

Profero Ltd

Corporate Strategy

Profitability

Table.6: Financial Results For Profero Ltd (£000 And %), Years Endingst March-

Recent And Future Developments

Tribal Ddb Cis Uk Ltd

Corporate Strategy

Profitability

Recent And Future Developments

Twentysix London Ltd

Corporate Strategy

Profitability

Table.7: Financial Results For Twentysix London Ltd (£000 And %), Years Endingth February, Th February Andth February

Recent And Future Developments

8. The Future

Introduction

Uk Advertising Expenditure Expected To Fall In

Ipa/bdo Bellwether Report

Advertising Expenditure In The First Half Of

Table.1: The Uk Advertising Market By Mainstream Advertising Medium (% And £bn), First Half And

By Advertising Format

Table.2: Uk Internet Advertising Expenditure By Format (£m And %), First Half And

Forecasts To

Table.3: Forecast Uk Internet Advertising Expenditure (£m), Years Ending December-

Long-term Trends

9. Further Sources

Associations

General Sources

Government Sources

Other Sources

Key Note Sources