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Marketing in the Digital Age Market Assessment 2009


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Previewing a Market Assessment

Published Date :
March 2009find similar
Report Type :
Market Assessmentfind similar
Report Sector :
Business Servicesfind similar
Price :
£ 575
Contents :
13 Chapters

Table of Contents

The table of contents below is for Marketing in the Digital Age 2009

Executive Summary

1. Introduction

Overview

Definition

2. Strategic Overview

Background

Market Dynamics And Segmentation

Market Sectors

Total Industry Value And Growth

Table: Uk Advertising Expenditure At Current Prices (£m),-

Table: Media Share Of Advertising Expenditure (£m And %),

Table: Uk Internet Advertising By Format By Value (£m And %),st January Toth June

Table: Outdoor Digital Screen Advertising Expenditure By Value (£), First Quarter To Third Quarter

The Consumer

Demographic Data

Table: Uk Communications Take-up By Type (% Of Adults), And

Table: Media Convergence Take-up In The Uk By Location (% Of Adults),-

Table: Take-up Of Bundled Telecommunications Services In The Uk By Region (% Of Adults),

Consumer Attitudes Towards Advertising

Competitive Structure

Broadband Providers

Aol Broadband

Be Broadband

Bt Home Broadband

Demon Broadband

Direct Save Broadband

Eclipse Internet

Madasafish

O2 Broadband

Opal

Orange

Pipex

Plusnet

Sky

Talktalk

Tiscali

T-mobile

Toucan Surf

Ukonline

Virgin Media

Vodafone

Agencies

Marketing

Table: The Top Digital Marketing Agencies By Fee Income (£),

Technology

Table: Leading Technical Agencies By Fee Income (£),

Design And Build

Table: The Top Ten Design And Build Agencies By Fee Income (£),

Awards

Winners Of The Revolution Awards

Winners Of The Bima Awards

Outdoor Advertising

Industry Issues

Financial Crisis

Fragmentation/convergence

Social Networking

Table: The Uk's Top Ten Social Networks By Market Share (% Of Networks), June And

Table: Top Properties By Number Of Uk Unique Visitors (000), September

Market Forecasts

3. Digital Television

Background

Digital Switchover

Table: Digital Switchover In The Uk By Television Region

Channels

Table: Channels Broadcasting On Freeview By Broadcasting Period, December

Digital Platforms

Sales Networks/channel Owners

Sky Media

Bauer Consumer Media Ltd

Table: Bauer Brands' Advertising Platforms, December

Idigital Sales

Setanta Sports

Industry Developments

Internet Protocol Television

Joint Video-on-demand Project

Interactive Advertising Developments

Market Size

Digital Television Uptake

Table: Ownership Of Digital Devices In The Uk (% Of Households Or Individuals),

Table: Proportion Of Adults Living In A Household That Has Used The Internet To Watch Television Or Video Content By Region (% Of Adults), March

Consumer Trends

Table: Trends In Audience Share By Channel (% Of Individuals), As At Third Quarter-

Table: Audience Share Of Non-terrestrial Television By Sex, Age And Social Grade (%), Weeks To Week Ending Th September

Advertising

Main Media Advertising Expenditure

Table: Main Media Advertising Expenditure By The Top Digital Channels (£000), Years Ending September And

Advertising Revenues

4. Digital Radio

Background

Digital Radio Migration

Technology And Licensing

National Commercial Multiplex Operators

Digital One Ltd

4digital Group Ltd

National Digital Radio Owners

Global Radio

Planet Rock Ltd

Utv Media Plc

Timl Radio Ltd

Market Movements

Market Size

Table: Digital Radio Share Of The Total Radio Audience (% Share Of Radio Listening), First Quarter

Consumer Trends

Table: Proportion Of Adults Living In A Household That Has Used The Internet To Listen To Radio By Region (% Of Adults), May

Table: Uk Radio Access By Platform By Frequency Of Listening (%), First Quarter

Advertising

Main Media Advertising Expenditure

Table: Main Media Advertising Expenditure By Radio Companies (£000), Years Ending September And

5. Marketing On The Internet

Background

Increasing Market Share

Table: Internet Share Of Total Advertising Expenditure (£m And %),-

Social Networking

Table: The Top Ten Social Media Websites By Unique Audience Size (000), January And

Market Developments

Broadband Speeds

Market Size

By Advertising Expenditure

Table: Internet Advertising Expenditure At Current Prices (£m),-

Table: Share Of Internet Advertising Expenditure By Sector (%), Second Half

By Consumer Demographics

Table: Households In Great Britain And The Uk With Internet Access (% Of Households And Million), Mid-year-

Table: Household Internet Connections In The Uk By Type (% Of Households),-

Figure: Household Internet Connections In The Uk By Type (% Of Households),-

Table: Reasons For Uk Households Not Having An Internet Connection (% Of Non-connected Households), And

Table: Internet Usage In Great Britain By Location (% Of Adults), February And August And

Consumer Trends

Table: Frequency Of Use Of The Internet In The Uk By Recent Internet Users By Sex And Age (% Of Internet Users),-

Table: Internet Activities Of Recent Internet Users In The Uk By Age (% Of Internet Users),

Table: Communication Over The Internet By Recent Users In The Uk By Sex (% Of Internet Users),

Table: Audio-visual Content Over The Internet By Recent Users In The Uk By Sex (% Of Internet Users),

Consumer Power

Table: The Top Brands' Share Of Voice In Social Media By Ranking, And

Online Publishers

6. Mobile Marketing

Background

Mobile Potential

Mobile Network Operators' Coverage

Table: Availability Of Mobile Coverage (% Of Uk),

Mobile Handsets

Problems For Advertisers

Opportunities For Advertisers

Emerging Technologies For Mobile Broadcast Television

Market Size

Table: Uk Advertisement Requests By Manufacturer (% Of Requests), December

Table: Uk Smartphone Advertisement Requests By Manufacturer (% Of Requests), December

Table: The Top Ten Handset Models (% Of Advertisement Requests), December

Table: Adults Who Personally Own And Use A Mobile Telephone By Age And Social Grade (% Of Adults), End June-

Consumer Trends

Table: Proportion Of Adults Who Have Used A Mobile Telephone To Watch Audio-visual Content By Region (% Of Adults), First Quarter

Table: Adults In The Uk Who Have Accessed The Internet In The Past Months By Mobile Devices (% Of Adults), And

Table: Uk Mobile Telephone Users' Activities In The Past Months Excluding Voice Calls And Sms By Sex (% Of Adults),

Industry Awards

7. An International Perspective

Mobile Market Developments

Table: Selected Broadcast Mobile Television Offers

Advertising Environment

Table: Actual And Forecast Advertising Expenditure In The Eurozone And Selected Countries At Current Prices (% Change Year-on-year),-

Consumer Behaviour

Table: Reach Of Social Networking In Selected Countries (% Of Internet Users), September And

8. Pest Analysis

Political Factors

Economic Factors

Table: Forecast Uk Rate Of Inflation (%),-

Table: Forecast Actual Number Of Unemployed Persons In The Uk (million),-

Social Factors

Technological Factors

9. Industry Dynamics

Industry Roundtable

The Interviewees

Questions And Answers

"what Would You Say Were The Three Most Important Trends In Digital Marketing In The Past Months?"

Graham Darracott

Dan O'donoghue

Robert Marcus

Adrian Nicholls

"what Are The Three (or Four) Main Issues Marketers Are Facing Today?"

Graham Darracott

Dan O'donoghue

Nigel Gwilliam

Robert Marcus

Adrian Nicholls

"what Advice Would You Give To Marketers To Make The Best Use Of Their Budgets In An Economic Recession?"

Graham Darracott

Dan O'donoghue

Nigel Gwilliam

Robert Marcus

Adrian Nicholls

"which Medium Would You Say Will Show The Most Resilience During An Economic Recession?"

Graham Darracott

Dan O'donoghue

Nigel Gwilliam

Robert Marcus

Adrian Nicholls

"what Is The Best Way For Brands To Create A Positive Image On Social Networking Sites?"

Graham Darracott

Dan O'donoghue

Nigel Gwilliam

Robert Marcus

Adrian Nicholls

"what Will Be The Most Important Trend For Marketers In The Next Years?"

Graham Darracott

Dan O'donoghue

Nigel Gwilliam

Robert Marcus

Adrian Nicholls

10. Company Profiles

Background

The Carphone Warehouse Group Plc

Corporate Information

Strengths And Weaknesses

New Product Development

Brand Development

Innovations

Appointments

Profitability

Table: Financial Results For Carphone Warehouse Group Plc (£000), Years Endingst April,st March And Th March

Future Company Developments

Chat Moderators Ltd

Corporate Information

Strengths And Weaknesses

Brand Development

Innovations

Appointments

Profitability

Future Company Developments

Graphico New Media Ltd

Corporate Information

Strengths And Weaknesses

New Product Development

Brand Development

Innovations

Appointments

Profitability

Table: Financial Results For Graphico New Media Ltd (£000), Years Endingst December And And Weeks Endingst March

Future Company Developments

Google Inc

Corporate Information

Strengths And Weaknesses

New Product Development

Brand Development

Innovations

Appointments

Profitability

Table: Financial Results For Google Inc ($000), Years Endingst December-

Table: Financial Results For Google Uk Ltd (£000), Years Endingst December-

Future Company Developments

Gt London Ltd

Corporate Information

Strengths And Weaknesses

New Product Development

Brand Development

Innovations

Appointments

Profitability

Table: Financial Results For Gt London Ltd (£000), Years Endingst December-

Future Company Developments

Specific Media Uk Ltd

Corporate Information

Strengths And Weaknesses

Brand Development

Innovations

Appointments

Profitability

Table: Financial Results For Specific Media Uk Ltd (£000), Years Endingst December-

Future Company Developments

11. The Future

Market Forecasts

Table: High And Low-year Forecast Options At Constant Prices (£m), And

12. Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Key Note Sources