Executive Summary

1. Market Definition

Report Coverage

Exclusions From Coverage

Report Background

Market Sectors

Market Trends

Long-term Trends: From Luxury Item To Supermarket Staple

Short-term Trends: Market Maturity And Impending Recession

Economic Trends

Population

Table: Uk Resident Population Estimates By Sex (000), Mid-years-2007

Gross Domestic Product

Table: Uk Gross Domestic Product At Current And Annual Chain-linked Prices (£m),-2007

Inflation

Table: Uk Rate Of Inflation (%),-2007

Unemployment

Table: Actual Number Of Unemployed Persons In The Uk (million),-2007

Household Disposable Income

Table: Uk Household Disposable Income Per Capita (£),-2007

Market Position

The Uk

Table: Wine In The Total Uk Alcoholic Drinks Market By Value At Current Prices (£bn At Rsp And %),

Overseas

2. Market Size

The Total Market

Table: The Total Uk Wine Market By Value At Current Prices And Volume (£m At Rsp, Million Litres And £),-2008

Figure: The Total Uk Wine Market By Value At Current Prices (£m At Rsp),-2008

By Market Sector

By Still/sparkling And Colour

Table: The Uk Still, Sparkling, Red, White And Ros© Wine Sectors By Value At Current Prices (£m At Rsp And %),-2008

Figure: The Uk Still And Sparkling Wine Sectors By Value At Current Prices (£m At Rsp),-2008

Figure: The Uk Red, White And Ros© Wine Sectors By Value At Current Prices (£m At Rsp),-2008

By Origin Of Imports

Table: Wines Bought By Country (% Of Adults), And

Australia

France

The Us

Italy

Other Countries

By Varietal

Table: Varietals Of Wine `ever Drunk' (% Of Adults), And

3. Industry Background

Recent History

Number Of Companies And Employment

Regional Variations In The Marketplace

Distribution

Importing

On-trade And Off-trade

How Robust Is The Market?

Legislation

Legislation In Producer Countries

Eu Harmonisation

Uk Licensing

Key Trade Associations

Wine & Spirit Trade Association

Other Associations

4. Competitor Analysis

The Marketplace

Market Leaders

Table: Major Uk Wine Suppliers†,

Constellation Europe Ltd

Company Structure

Current And Future Developments

Financial Results

Diageo Plc

Company Structure

Current And Future Developments

Financial Results

E&j Gallo Winery

Company Structure

Current And Future Developments

Financial Results

Foster's Emea Ltd

Company Structure

Current And Future Developments

Financial Results

Pernod Ricard Uk Ltd

Company Structure

Current And Future Developments

Financial Results

Other Companies

Outside Suppliers

Table: Closure Trends For Bottled Wine (% By Volume),-2008

Marketing Activity

Main Media Advertising Expenditure

Table: Main Media Advertising Expenditure On Wine (£000), Years Ending June-2008

Other Marketing

5. Brand Strategy

Introduction

Research Findings

Table: Selected Wine Brands `ever Drunk' (% Of Respondents), And

Companies' Brands

Table: Major Brands And Named Wines In The Uk,

6. Strengths, Weaknesses, Opportunities And Threats

Strengths

Weaknesses

Opportunities

Threats

7. Buying Behaviour

Consumer Penetration

Table: Drinkers Of Bottled Table Wine By Amount Consumed (% Of Adults),-2008

Methods Of Choosing Wine

Table: Types Of Wine Bought (% Of Adults),

Demographic Differences

Table: Types Of Wine Bought By Sex, Age And Social Grade (% Of Adults),

Table: Wine Bought By Varietal, Brand/vineyard, Country And Region By Sex, Age And Social Grade (% Of Adults),

Table: Other Methods Of Choosing Wine By Sex, Age And Social Grade (% Of Adults),

8. Current Issues

Alcohol And Health Issues

Brand Extensions

Trading Up

Packaging Issues

Weather And Smoking Bans

Drinks Fashions

9. The Global Market

The Uk

The Old World

The New World

10. Forecasts

Introduction

The Economy

Population

Table: Forecast Uk Resident Population By Sex (000), Mid-years-2012

Gross Domestic Product

Table: Forecast Uk Growth In Gross Domestic Product In Real Terms (%),-2012

Inflation

Table: Forecast Uk Rate Of Inflation (%),-2012

Unemployment

Table: Forecast Actual Number Of Unemployed Persons In The Uk (million),-2012

Forecasts To

Table: The Forecast Total Uk Wine Market By Value At Current Prices And Volume (£m At Rsp And Million Litres),-2013

Market Growth

Figure: Growth In The Total Uk Wine Market By Value At Current Prices (£m At Rsp),-2013

Future Trends

Consumer Trends

Fashionable Drinking

Branding Wines

Fewer Wines On The Shelves

The Anti-alcohol Challenge

11. Company Profiles

Constellation Europe Ltd

Diageo Plc

Foster's Emea Ltd

Majestic Wine Plc

Pernod Ricard Uk Ltd

Thresher Wines Acquisitions Ltd

12. Company Financials

13. Further Sources

Associations

Publications

General Sources

Government Publications

Bisnode Sources