Subscription

Service

Need more than one report? Subscribe to Key Note today for immediate access to market research, company information, a unique bespoke report generator and our easy to use sales leads builder. Request a free online demo

C2DE Consumer Market Assessment 2008


« Back to Market Assessment categories

Previewing a Market Assessment

Published Date :
September 2008find similar
Report Type :
Market Assessmentfind similar
Report Sector :
Lifestylefind similar
Price :
£ 575
Contents :
13 Chapters

Table of Contents

The table of contents below is for C2DE Consumer 2008

Executive Summary

1. Introduction

Background And Report Coverage

Definition

Table: Descriptions Of Social Grades By Social Status And Type Of Occupation Of The Household's Chief Income Earner

Table: National Statistics Socio-economic Classification Descriptions, Categories And Typical Occupations

2. Strategic Overview

Socio-economic Background

Table: The Adult Population Of Great Britain By Social Grade (% Of Adults),, And-2007

Figure: The Adult Population Of Great Britain By Social Grade (% Of Adults),

Table: Demographic Profile Of C2de Adults Compared With Profile Of All Adults (% Of Respondents),

The Economy

Table: Uk Rate Of Inflation (%),-2007

Table: Actual Number Of Unemployed Persons In The Uk (million),-2007

Home Tenure

Table: Profile Of All Adults, Abc1 Adults And C2de Adults By Home Tenure (% Of Respondents),

Car Ownership

Table: Car Ownership By Social Grade (% Of Adults),

Household Expenditure

Table: Average Weekly Household Expenditure By Product/service Category By Socio-economic Classification Of Household Reference Person (£),

Table: Average Weekly Household Expenditure By Product/service Category By Socio-economic Classification Of Household Reference Person (%),

Computer Usage

Table: Home Computer Ownership And Type Of Usage By Social Grade (% Of Adults),

3. Food

Background

Consumer Trends

Budget Versus Premium Food Ranges

Table: Abc1 And C2de Purchasers Of Supermarkets' Own-brand Luxury And Value Ranges (% Of Respondents),

Table: Purchasers Of Premium Food Ranges By Social Grade And Frequency Of Purchasing (% Of Adults),

Table: Purchasers Of Budget Food Ranges By Social Grade And Frequency Of Purchasing (% Of Adults),

Marketing And Supplier Activity

Advertising Expenditure

Table: Main Media Advertising Expenditure On Food And Drink Products By Aldi And Lidl (£000), Years Ending June And

4. Home

Background

Consumer Trends

Table: Abc1 And C2de Consumers' Attitudes And Behaviour Regarding Home Improvements And Decorating (% Of Respondents),

Table: Undertaking Of Diy Tasks At Home In The Past Months By Social Grade (% Of Adults),

Table: Penetration Of Selected Diy Tasks By Social Grade (% Of Adults),

Marketing And Supplier Activity

Advertising Expenditure

Table: Main Media Advertising Expenditure By Selected Retailers Of Furniture And Furnishings (£000), Years Ending June And

5. Clothes

Background

Consumer Trends

Table: Users Of Leading Retailers For Purchases Of Clothing And/or Footwear For Women And Girls By Social Grade (% Of Respondents),

Table: Users Of Leading Retailers For Purchases Of Clothing And/or Footwear For Men And Boys By Social Grade (% Of Respondents),

Table: Purchasing Of Clothing From A Supermarket Within The Past Months By Social Grade (% Of Respondents),

Marketing And Supplier Activity

Advertising Expenditure

Table: Main Media Advertising Expenditure On Clothing By Selected Discount Retailers And Supermarkets (£000), Years Ending June And

6. Leisure And Travel

Background

Consumer Trends

Pub Visiting

Table: Regular Users Of Public Houses By Social Grade Occasions And Purposes (% Of Respondents),

Table: Changes Consumers Would Like To See In Public Houses By Social Grade (% Of Respondents),

Holidays And Travel

Table: Those Who Have Taken At Least One Holiday Or Short Break Away From Home In The Past Months By Social Grade (% Of Adults), And

Table: Holiday Destination And Type Of Holiday For Last Or Last-but-one Holiday By Social Grade (% Of Adults),

Table: Sources Of Information Used For Last Or Last-but-one Holiday By Social Grade (% Of Adults),

Table: How Holiday Was Booked For Last Or Last-but-one Holiday By Social Grade (% Of Adults),

Table: Booking Method Used For Last Or Last-but-one Holiday By Social Grade (% Of Adults),

Table: Use Of The Internet For Finding Information, And As A Booking Method, For Last Holiday By Social Grade (% Of Adults), And

Marketing And Supplier Activity

Advertising Expenditure

Table: Main Media Advertising Expenditure By Selected Uk Budget Hotel Chains (£000), Years Ending June And

7. An International Perspective

Europe

The Us

8. Pest Analysis

Political Factors

Economic Factors

Social Factors

Technological Factors

9. The Consumer

Overview

Table: Summary Of C2de Consumers' Attitudes Towards Finance And Spending (% Of C2de Respondents), November And April

Financial Situation

Food

Home

Clothes

Holidays

Financial Situation

Table: C2de Consumers' Financial Situation Compared With Years Ago (% Of C2de Respondents), April

Food

Table: C2de Consumers' Attitudes Towards Supermarkets' Luxury And Value Food Ranges (% Of C2de Respondents), April

Home

Table: C2de Consumers' Habits And Attitudes With Regard To Home Decorating (% Of C2de Respondents), April

Table: C2de Consumers Who Are Worried About The Possibility Of A Fall In House Prices (% Of C2de Respondents), April

Clothes

Table: C2de Consumers' Attitudes Towards Buying Clothes From Discount Shops (% Of C2de Respondents), April

Table: C2de Consumers Who Prefer To Buy Clothes From Independent Designer Shops (% Of C2de Respondents), April

Table: C2de Consumers' Attitudes Towards The Wide Availability Of Designer Labels (% Of C2de Respondents), April

Holidays

Table: C2de Consumers' Attitudes Towards Holiday Destinations (% Of C2de Respondents), April

Table: C2de Consumers' Attitudes Towards Booking Holiday Travel And Accommodation (% Of C2de Respondents), April

10. Company Profiles

Introduction

Aldi Stores Ltd

Corporate Strategy

Advertising

Profitability

Table: Financial Results For Aldi Stores Ltd (£000 And %), Years Endingst December-2006

Recent And Future Developments

Asda Group Ltd

Corporate Strategy

Advertising

Profitability

Table: Financial Results For Asda Group Ltd (£000 And %), Years Endingst December-2006

Recent And Future Developments

Matalan Ltd

Corporate Strategy

Advertising

Profitability

Table: Financial Results For Matalan Ltd (£000 And %), Years Endingth February,th February Andth February, And Weeks Endingst March

Recent And Future Developments

New Look Group Ltd

Corporate Strategy

Advertising

Profitability

Table: Financial Results For New Look Retailers Ltd (£000 And %), Years Endingth March, Th March Andth March

Recent And Future Developments

Primark Stores Ltd

Corporate Strategy

Advertising

Profitability

Table: Financial Results For Primark Stores Ltd (£000 And %), Years Endingth September, Th September Andth September

Recent And Future Developments

Somerfield Ltd

Corporate Strategy

Advertising

Profitability

Table: Financial Results For Somerfield Ltd (£000 And %), Weeks Endingth April, And Years Ending Th April Andth April

Recent And Future Developments

Tk Maxx

Corporate Strategy

Advertising

Profitability

Table: Financial Results For Tk Maxx (£000 And %), Years Endingth January,th January Andth January

Recent And Future Developments

11. The Future

The Economic Climate

C2de Consumers' Reactions To Speculation About The Economy

Table: Expected Reactions To The Current Economic Speculation By Social Grade (% Of Respondents),

Figure: Expected Reactions To The Current Economic Speculation By Social Grade (% Of Respondents),

12. Further Sources

Publications

General Sources

Government Sources

Other Sources

Bisnode Sources