Executive Summary

1. Introduction

Background And Report Coverage

Definition

Table: Descriptions Of Social Grades By Social Status And Type Of Occupation Of The Household's Chief Income Earner

Table: National Statistics Socio-economic Classification — Descriptions, Categories And Typical Occupations

2. Strategic Overview

Demographic Background

Table: The Adult Population Of Great Britain By Social Grade (% Of Adults),, And-2007

Figure: The Adult Population Of Great Britain By Social Grade (% Of Adults),

Table: Demographic Profile Of Abc1 Adults Compared With Profile Of All Adults (% Of Respondents),

The Economy

Table: Uk Rate Of Inflation (%),-2007

Table: Actual Number Of Unemployed Persons In The Uk (million),-2007

Home Tenure

Table: Profile Of All Adults, Abc1 Adults And C2de Adults By Home Tenure (% Of Respondents),

Car Ownership

Table: Car Ownership By Social Grade (% Of Adults),

Household Expenditure

Table: Average Weekly Household Expenditure By Product/service Category By Socio-economic Classification Of Household Reference Person (£),

Table: Average Weekly Household Expenditure By Product/service Category By Socio-economic Classification Of Household Reference Person (%),

Computer Usage

Table: Home Computer Ownership And Type Of Usage By Social Grade (% Of Adults),

3. Food

Background

Consumer Trends

Healthy Eating — Tendency To Check Food Labels

Table: Consumers Who Check Food Labels For Fat Content, And For Additives — By Social Grade (% Of Respondents),

Table: Consumers Who Agree That Supermarkets' `healthy' Own-label Ranges Mean That It Is Easy To Be Sure That Food Is Good For Them — By Social Grade (% Of Respondents),

Table: Purchasers Of `healthy Option' Food Ranges By Social Grade And Frequency Of Purchasing (% Of Adults),

The Organic Alternative

Table: Regular Or Occasional Purchasers Of Organic Food By Social Grade And Product Category (% Of Adults),

Ethics And Fair Trade

Table: Purchasers Of Fair Trade Products By Social Grade And Frequency Of Purchasing (% Of Adults),

Marketing And Supplier Activity

Advertising Expenditure

Table: Main Media Advertising Expenditure On Selected Supermarket Premium Food Ranges (£000), Years Ending June And

4. Home

Background

Consumer Trends

Table: Abc1 And C2de Consumers Who Are Worried About The Possibility Of A Fall In House Prices — By Sex And Age (% Of Respondents),

Table: Abc1 And C2de Consumers Who Are Worried About The Possibility Of A Fall In House Prices — By Home Tenure (% Of Respondents),

Table: Abc1 And C2de Consumers' Attitudes And Behaviour Regarding Home Improvements And Decorating (% Of Respondents),

Table: Household Ownership Of Dishwashers By Social Grade (% Of Adults), And

Marketing And Supplier Activity

Advertising Expenditure

Table: Main Media Advertising Expenditure By Auctioneers And Antique Shops (£000), Years Ending June And

5. Clothes

Background

Consumer Trends

Table: Abc1 And C2de Consumers' Attitudes Towards Buying Clothes From Discount Shops (% Of Respondents),

Table: Abc1 And C2de Consumers Who Prefer To Shop For Clothes At Independent Outlets (% Of Respondents),

Table: Users Of Leading Retailers For Purchases Of Clothing And/or Footwear For Women And Girls By Social Grade (% Of Respondents),

Table: Users Of Leading Retailers For Purchases Of Clothing And/or Footwear For Men And Boys By Social Grade (% Of Respondents),

Marketing And Supplier Activity

Advertising Expenditure

Table: Main Media Advertising Expenditure On Men's Outfitters And Fashions (£000), Years Ending June And

Table: Main Media Advertising Expenditure On Women's Fashions And Designers (£000), Years Ending June And

6. Leisure And Travel

Background

Consumer Trends

Sporting Activities

Table: Regular Or Occasional Participation In Selected Sporting Activities By Social Grade (% Of Adults),

Cultural Activities

Table: Those Who Attend Cultural Performances — By Social Grade (% Of Adults),

Table: Those Who Enjoy Reading About The Arts — By Social Grade (% Of Adults),

Table: Those Who Enjoy Watching Arts Programmes And Performances On Television — By Social Grade (% Of Adults),

Holidays And Travel

Table: Abc1 And C2de Consumers Who Prefer To Make Their Own Holiday Travel And Accommodation Arrangements — By Sex And Age (% Of Respondents),

Table: Abc1 And C2de Consumers Who Like To Avoid Very Commercialised Tourist Areas — By Sex And Age (% Of Respondents),

Marketing And Supplier Activity

Advertising Expenditure

Table: Main Media Advertising Expenditure On Overseas Hotels (£000), Years Ending June And

Table: Main Media Advertising Expenditure On Overseas Hotels And Resorts (£000), Years Ending June And

7. An International Perspective

A Global Crisis

Table: Economic Trends And Projections By Region And Selected Countries (annual Percentage Changes In Output),-2009

Global Companies

Lvmh Group

Company Structure

Recent Developments

Compagnie Financi¨re Richemont Sa

Company Structure

Recent Developments

8. Pest Analysis

Political Factors

Economic Factors

Social Factors

Technological Factors

9. Consumer Dynamics

Overview

Table: Summary Of Abc1 Consumers' Attitudes Towards Finance And Spending (% Of Abc1 Respondents), November And April

Financial Situation

Food

Home

Clothes

Holidays

Financial Situation

Table: Abc1 Consumers' Financial Situation Compared With Years Ago (% Of Abc1 Respondents), April

Food

Table: Abc1 Consumers' Attitudes Towards Supermarkets' Luxury And Value Food Ranges (% Of Abc1 Respondents), April

Home

Table: Abc1 Consumers' Habits And Attitudes With Regard To Home Decorating (% Of Abc1 Respondents), April

Table: Abc1 Consumers Who Are Worried About The Possibility Of A Fall In House Prices (% Of Abc1 Respondents), April

Clothes

Table: Abc1 Consumers' Attitudes Towards Buying Clothes From Discount Shops (% Of Abc1 Respondents), April

Table: Abc1 Consumers Who Prefer To Buy Clothes From Independent Designer Shops (% Of Abc1 Respondents), April

Table: Abc1 Consumers' Attitudes Towards The Wide Availability Of Designer Labels (% Of Abc1 Respondents), April

Holidays

Table: Abc1 Consumers' Attitudes Towards Holiday Destinations (% Of Abc1 Respondents), April

Table: Abc1 Consumers' Attitudes Towards Booking Holiday Travel And Accommodation (% Of Abc1 Respondents), April

10. Company Profiles

Introduction

Burberry Ltd

Corporate Strategy

Advertising

Profitability

Table: Financial Results For Burberry Ltd (£000 And %), Years Endingst March-2007

Recent And Future Developments

John Lewis Partnership Plc

Corporate Strategy

Advertising

Profitability

Table: Financial Results For John Lewis Partnership Plc (£000 And %), Years Endingth January, Th January Andth January

Recent And Future Developments

Marks And Spencer Plc

Corporate Strategy

Advertising

Profitability

Table: Financial Results For Marks And Spencer Plc (£000 And %), Years Endingnd April, St April Andst March

Recent And Future Developments

J Sainsbury Plc

Corporate Strategy

Advertising

Profitability

Table: Financial Results For J Sainsbury Plc (£000 And %), Years Endingth March,th March Andnd March

Recent And Future Developments

Tesco Plc

Corporate Strategy

Advertising

Profitability

Table: Financial Results For Tesco Plc (£000 And %), Years Endingth February,th February Andrd February

Recent And Future Developments

11. The Future

The Economic Climate

Abc1 Consumers' Reactions To Speculation About The Economy

Table: Expected Reactions To The Current Economic Speculation By Social Grade (% Of Respondents),

Figure: Expected Reactions To The Current Economic Speculation By Social Grade (% Of Respondents),

12. Further Sources

Publications

General Sources

Government Sources

Other Sources

Bisnode Sources