Executive Summary

1. Market Definition

Report Coverage

Table: Number Of Estate Agency Branches In The Uk,-2008

Market Sectors

Sole-agency Agreements

Joint Sole-agency Agreements

Multiple-agency Agreements

Table: Estimated Breakdown Of Total Estate Agency Revenue From Residential Sales (%),

Market Trends

Falling House Prices

Declining Sales Volumes

Smart Properties Are Not Immune

Reduced Mortgage Availability

Increasing Interest In The Rentals Market

Growth In Quick-sale Companies

Seasonality

Table: Seasonality Of Estate Agency Business In England And Wales (000 Transactions And %),-2007

Economic Trends

Population

Table: Uk Resident Population Estimates By Sex (000), Mid-years-2007

Gross Domestic Product

Table: Uk Gross Domestic Product At Current And Annual Chain-linked Prices (£m),-2007

Inflation

Table: Uk Rate Of Inflation (%),-2007

Unemployment

Table: Actual Number Of Unemployed Persons In The Uk (million),-2007

Market Position

2. Market Size

The Total Market

By Volume

Property Transactions

Table: Total Number Of Property Market Transactions In The Uk (000),-2007

Figure: Total Number Of Property Market Transactions In The Uk (000),-2007

By Value

Estate Agency Revenue

Table: Estimated Breakdown Of Total Estate Agency Revenue From Residential Sales In The Uk (£m),

Figure: Estimated Breakdown Of Total Estate Agency Revenue From Residential Sales In The Uk (%),

Affordability

New Housing

By Volume

Table: Number Of Permanent Dwellings Completed In The Uk By Country,/2004-2006/2007

By Value

Table: Value Of New Housing In Great Britain (£m),-2007

3. Industry Background

Recent History

Number Of Companies

Franchise And Affiliated Operations

Table: The Largest Affinity Groups And Franchise Operations In The Uk By Number Of Branches, January-2008

Estate Agencies

Table: Number Of Uk Vat-based Enterprises Engaged As Real Estate Agencies By Turnover Sizeband (number And %), And

Employment

Table: Number Of Uk Vat-based Enterprises Engaged As Real Estate Agencies By Employment Sizeband (number And %), And

Regional Variations In The Marketplace

Regional House Prices

Table: Average House Prices In The Uk By Region (£), First Quarter

Distribution

How Robust Is The Market?

Legislation

Estate Agents And Property

Renting

Stop Now Order

Insurance

Money Laundering

Key Trade Associations

Association Of Residential Lettings Agents

Institution Of Commercial & Business Agents

National Association Of Estate Agents

National Association Of Valuers & Auctioneers

National Federation Of Property Professionals

Ombudsman For Estate Agents

Royal Institution Of Chartered Surveyors

4. Competitor Analysis

The Marketplace

Table: The Leading† Estate Agencies In The Uk By Number Of Residential Branches, January-2008

Market Leaders

Countrywide Estate Agents

Company Structure

Current And Future Developments

Financial Results

Connells Residential

Company Structure

Current And Future Developments

Financial Results

Lsl Property Services Plc

Company Structure

Current And Future Developments

Financial Results

Halifax Estate Agencies Ltd

Company Structure

Current And Future Developments

Financial Results

Spicerhaart Group Ltd

Company Structure

Current And Future Developments

Financial Results

Arun Estate Agencies Ltd

Company Structure

Current And Future Developments

Financial Results

Hamptons Group Ltd

Company Structure

Current And Future Developments

Financial Results

Humberts

Company Structure

Current And Future Developments

Financial Results

Savills Plc

Company Structure

Current And Future Developments

Financial Results

Kinleigh Folkard & Hayward Ltd

Company Structure

Current And Future Developments

Financial Results

Marketing Activity

Main Media Advertising Expenditure

Table: Main Media Advertising Expenditure By Residential Estate Agents (£000), Years Ending March And

Table: Main Media Advertising Expenditure By Online Estate Agents (£000), Years Ending March And

5. Strengths, Weaknesses, Opportunities And Threats

Strengths

Weaknesses

Opportunities

Threats

6. Buying Behaviour

Consumer Penetration

Table: Summary Of Results (% Of Adults),

Adults Who Have Engaged An Estate Agent To Sell A Property In The Past Years

Table: Adults Who Have Engaged An Estate Agent To Sell A Property At Least Once In The Past Years By Sex, Age, Social Grade And Region (%),

Adults Who Have Bought A Property Through An Estate Agent In The Past Years

Table: Adults Who Have Bought A Property Through An Estate Agent At Least Once In The Past Years By Sex, Age, Social Grade And Region (%),

Adults Who Have Moved Home In The Past Years

Table: Adults Who Have Moved Home At Least Once In The Past Years By Sex, Age, Social Grade And Region (%),

Adults Who Would Search The Internet For Properties

Table: Adults Who Would Search The Internet For Properties If They Wanted To Move Home By Sex, Age, Social Grade And Region (%),

Adults Who Would Visit An Estate Agent If They Wanted To Move Home

Table: Adults Who Would Visit An Estate Agent's Office If They Wanted To Move Home By Sex, Age, Social Grade And Region (%),

Adults Who Think Estate Agents Give Good Value For Money

Table: Adults Who Think Estate Agents Give Good Value For Money By Sex, Age, Social Grade And Region (%),

Adults Who Think Estate Agents Are Trustworthy

Table: Adults Who Think Estate Agents Are Trustworthy By Sex, Age, Social Grade And Region (%),

Adults Who Think Estate Agents Are Properly Regulated

Table: Adults Who Think Estate Agents Are Properly Regulated By Sex, Age, Social Grade And Region (%),

7. Current Issues

Current Market Conditions

Corporate Developments

A Presence On The High Street

Home Information Packs — Pros And Cons

Tesco's Estate Agency

8. The Global Market

Recent Global Trends

9. Forecasts

Introduction

The Economy

Table: Forecasts For The Uk Economy (000, % And Million),-2012

Forecasts To

By Volume

Property Transactions

Table: Forecast Number Of Property Market Transactions In The Uk (000),-2012

By Value

Estate Agency Revenue

Table: Forecast Estate Agency Revenue From Residential Sales In The Uk (£m),-2012

Figure: Forecast Estate Agency Revenue From Residential Sales In The Uk (£m),-2012

Market Growth

Figure: Total Number Of Property Market Transactions In The Uk (000),-2012

Future Trends

A Smaller Presence On The High Street

More Business Online

Scotland To Launch Hips

10. Company Profiles

Arun Estate Agencies Ltd

Connells Residential

Countrywide Estate Agents

Halifax Estate Agencies Ltd

Hamptons Group Ltd

Kinleigh Folkard & Hayward Ltd

Lsl Property Services Plc

Savills Plc

Spicerhaart Group Ltd

11. Further Sources

Associations

General Sources

Government Publications

Other Sources

Bisnode Sources