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Direct Marketing Market Report 2007


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Previewing a Market Report

Published Date :
November 2007find similar
Report Type :
Market Reportfind similar
Report Sector :
Marketingfind similar
Price :
£ 575
Contents :
13 Chapters

Table of Contents

The table of contents below is for Direct Marketing 2007

Executive Summary

1. Market Definition

Report Coverage

Market Sectors

Market Trends

Integrated Campaigns

Environmental Impacts

Economic Trends

Population

Table: Uk Resident Population Estimates By Sex (000), Mid-years-2006

Gross Domestic Product

Table: Uk Gross Domestic Product At Current And Annual Chain-linked Prices (£m),-2006

Inflation

Table: Uk Rate Of Inflation (%),-2006

Unemployment

Table: Actual Number Of Unemployed Persons In The Uk (million),-2006

Household Disposable Income

Table: Uk Household Disposable Income Per Capita (£),-2006

Market Position

The Uk

Overseas

2. Market Size

The Total Market

Table: The Total Uk Market For Direct Marketing By Channel By Value At Current Prices (£m And %), Year Endingst December

Table: The Total Uk Market For Direct Marketing By Sector By Value At Current Prices (£m),-2005

Figure: The Total Uk Market For Direct Marketing By Value At Current Prices (£m),-2005

Table: Advertising Expenditure By Channel By Value At Constant Prices (£m),-2006

Figure: Advertising Expenditure By Value At Constant Prices (£m),-2006

By Market Sector

Figure: The Total Uk Market For Direct Marketing By Channel By Value At Current Prices (%), Year Endingst December

Direct Mail

Table: Direct Mail Advertising Expenditure By Category By Value At Constant Prices (£m),-2006

Figure: Direct Mail Advertising Expenditure By Value At Constant Prices (£m),-2006

Table: Uk Direct Mail Volumes By Category (million Items),-2006

By Product Category

Table: Top Product Categories By Direct Mail Expenditure (£000), And

Business-to-business Mailings

Table: Uk Business-to-business Direct Mail Response Rates By Industry Sector (% Of Mailings),/2005

Table: Uk Business-to-business Direct Mail Response Rates By Action Requested (% Of Mailings),/2005

Table: Uk Business-to-business Direct Mail Response Rates When Part Of An Integrated Campaign (% Of Mailings),/2005

Consumer Mailings

Table: Uk Consumer Direct Mail Response Rates By Industry Sector (% Of Mailings),/2005

Table: Uk Consumer Direct Mail Response Rates By Action Requested (% Of Mailings),/2005

Table: Uk Consumer Direct Mail Response Rates When Part Of An Integrated Campaign (% Of Mailings),/2005

Internet Advertising

Table: Internet Advertising Expenditure By Value At Current Prices (£m),-2006

Figure: Internet Advertising Expenditure By Value At Current Prices (£m),-2006

Table: Total Internet Use By Sex And Age (hours And %), April

Direct-response Print Media Magazines, National Press And Regional Press

Table: The Uk Direct-response Print Media Sector By Type By Value At Current Prices (£m),-2005

Figure: The Uk Direct-response Print Media Sector By Type By Value At Current Prices (£m),-2005

Door Drops

Table: The Uk Door-to-door Sector By Value At Current Prices (£m),-2005

Figure: The Uk Door-to-door Sector By Value At Current Prices (£m),-2005

Inserts

Table: The Uk Inserts Sector By Value At Current Prices (£m),-2005

Figure: The Uk Inserts Sector By Value At Current Prices (£m),-2005

Table: The Uk Inserts Sector By Volume (number), And

Customer Magazines

Table: The Uk Customer Magazines Sector By Value At Current Prices (£m),-2005

Figure: The Uk Customer Magazines Sector By Value At Current Prices (£m),-2005

Table: Top Consumer Magazine Titles By Circulation, January-june

E-mail Marketing

Telemarketing

Table: The Uk Telemarketing Sector By Value At Current Prices (£m),-2005

Figure: The Uk Telemarketing Sector By Value At Current Prices (£m),-2005

Direct-response Radio

Table: The Uk Direct-response Radio Sector By Value At Current Prices (£m),-2005

Figure: The Uk Direct-response Radio Sector By Value At Current Prices (£m),-2005

Direct-response Television

Table: The Uk Direct-response Television Sector By Value At Current Prices (£m),-2005

Figure: The Uk Direct-response Television Sector By Value At Current Prices (£m),-2005

Outdoor/transport

Table: The Uk Outdoor/transport Sector By Value At Current Prices (£m),-2005

Figure: The Uk Outdoor/transport Sector By Value At Current Prices (£m),-2005

Mobile Messaging

Table: Key Metrics For Uk Mobile Telecommunications,-2006

3. Industry Background

Recent History

Clientlogic Merger With Sitel

Postal Concerns

Improving The Image Of Direct Marketing

Number Of Companies

Table: Number Of Uk Vat-based Enterprises Engaged In Business And Management Consultancy Activities Including Public Relations And Advertising By Turnover Sizeband,

Employment

Table: Number Of Uk Vat-based Enterprises Engaged In Business And Management Consultancy Activities Including Public Relations And Advertising By Employment Sizeband,

Regional Variations In The Marketplace

Table: Number Of Uk Vat-based Enterprises Engaged In Business And Management Consultancy Activities Including Public Relations And Advertising By Region,

How Robust Is The Market?

Industry Regulation

Key Trade Associations

Advertising Association

Advertising Standards Authority

Association Of Publishing Agencies

The Chartered Institute Of Marketing

Customer Contact Association

Direct Mail Information Service

Direct Marketing Association

The Institute Of Direct Marketing

Institute Of Practitioners In Advertising

Isba

Mail Users' Association

The Marketing Society

Safe Home Ordering Protection Scheme

New Media Associations

The British Interactive Media Association

Internet Advertising Bureau

Mobile Marketing Association

International Associations

Federation Of European Direct And Interactive Marketing

Public Bodies

Office Of Communications

Phonepayplus

The Postal Services Commission

4. Competitor Analysis

The Marketplace

Direct Marketing Agencies

Market Leaders

Table: Leading Uk Direct Marketing Agencies By Gross Profit (£),/2006

Table: Leading Direct Marketing Agencies Winners Of The Dma Awards,

Cello Group Plc

Company Structure

Current And Future Developments

Financial Results

Creston Plc

Company Structure

Current And Future Developments

Financial Results

Dare Digital Ltd

Company Structure

Current And Future Developments

Financial Results

Digital Marketing Group Plc

Company Structure

Current And Future Developments

Financial Results

Hicklinslade & Partners Ltd

Company Structure

Current And Future Developments

Financial Results

J2 Design Marketing Internet Ltd

Company Structure

Current And Future Developments

Financial Results

Kitcatt Nohr Alexander Shaw Ltd

Company Structure

Current And Future Developments

Financial Results

Mike Colling & Company Ltd

Company Structure

Current And Future Developments

Financial Results

Partners Andrews Aldridge Ltd

Company Structure

Current And Future Developments

Financial Results

Presky Maves Group Ltd

Company Structure

Current And Future Developments

Financial Results

Story Uk Ltd

Company Structure

Current And Future Developments

Financial Results

20:20 London Ltd

Company Structure

Current And Future Developments

Financial Results

Watson, Phillips & Norman Ltd

Company Structure

Current And Future Developments

Financial Results

Telemarketing

Customer Dissatisfaction

Table: Waiting Preferences For Call Centre Telephone Answering (number And %),

Table: Concerns Over Offshore Call Centres (number And %),

Market Leaders

Table: Top Outsourced Telemarketing Companies By Turnover (£000 And Number),

Table: Top Outsourced Telemarketing Companies By Ownership,

Vertex Data Science Ltd

Company Structure

Current And Future Developments

Financial Results

Club Ltd Trading As Ventura

Company Structure

Current And Future Developments

Financial Results

Response Handling Ltd

Company Structure

Current And Future Developments

Financial Results

Outside Suppliers

E-mail Marketing

Reasons For Using E-mails

Table: Type Of E-mails Sent By Company Turnover (£m And %),

What E-mail Service?

Glossary Of Terms Used In E-mail Marketing

Market Leaders

Table: Leading E-mail Agencies By Turnover (£ And Number), And

Dlg

Company Structure

Current And Future Developments

Financial Results

Edr Ltd

Company Structure

Current And Future Developments

Financial Results

Mailtrack Ltd

Company Structure

Current And Future Developments

Financial Results

Marketing Activity

The Dma Awards

The Idm Business Performance Awards

The Marketing Society Awards For Excellence (in Association With Marketing)

The Direct Awards

Marketing Week Effectiveness Awards

Precision Marketing Response Awards

The Bima Awards

The Won Report

Table: Top Award Winning Uk Direct Marketing Agencies,

Table: Major Uk Direct Marketing Exhibitions

Table: Leading Uk Marketing Magazines,

5. Strengths, Weaknesses, Opportunities And Threats

Strengths

Weaknesses

Opportunities

Threats

6. Buying Behaviour

Introduction

Call Centre Satisfaction

Table: Comparison Of Satisfaction Ratings Between Consumers And Call Centre Managers (% Of Respondents),

Integrated Digital And Direct Mail

7. Current Issues

The Supertrends

Brands

Media

Internet

Consumers

Data

Table: Responses From The Institute Of Direct Marketing's Symposium Audience (number Of Votes), May

8. The Global Market

Leading Global Agencies

Table: Top Direct Marketing Agencies Listed In The Won Report,

Direct Marketing Associations

9. Forecasts

Introduction

The Economy

Population

Table: Forecast Uk Resident Population By Sex (000), Mid-years-2011

Gross Domestic Product

Table: Forecast Uk Growth In Gross Domestic Product In Real Terms (%),-2011

Inflation

Table: Forecast Uk Rate Of Inflation (%),-2011

Unemployment

Table: Forecast Actual Number Of Unemployed Persons In The Uk (million),-2011

Forecasts To

Table: Forecast Total Uk Market For Direct Marketing By Channel By Value At Current Prices (£m),-2011

Market Growth

Figure: Growth In The Total Uk Market For Direct Marketing By Value At Current Prices (£m),-2011

Future Trends

Convergence

Green Issues

Consolidation

10. Company Profiles

Proximity London Ltd

Tequila

Wwav Rapp Collins

11. Glossary

12. Further Sources

Associations

Publications

Government Publications

Other Sources

Bisnode Sources