Executive Summary

1. Introduction

Background And Definitions

2. Strategic Overview

Market Dynamics And Segmentation

Levels Of Overweightness And Obesity

Table: Trends In Body Mass Index By Sex (% Of Adults), ,,,,, And

Figure: Body Mass Index By Sex (% Of Adults),

Table: Body Mass Index By Sex And Age (% Of Adults),

The Body's Dietary Requirements

The `balance Of Good Health'

Table: `balance Of Good Health' Guide

The Body's Need For Energy

Table: Average Daily Energy Intakes, Excluding Alcohol (kilocalories, Kilojoules And Grams Per Person Per Day), ,, And/

Table: Estimated Average Requirements For Energy By Age Group By Sex (kcal Per Day)

Guideline And Actual Energy Intakes

Table: Recommended Intake Of Fats, Protein And Carbohydrate For Energy Needs (% Of Food And Drink Energy, Excluding Alcohol)

Table: Actual Intake Of Fats, Protein And Carbohydrate (% Of Food And Drink Energy, Excluding Alcohol), , And/

Sources Of Energy In The British Diet

Table: Sources Of Energy In The Diet Of British Adults (% Contribution To Average Daily Intake)

Fats

Table: Major Food Sources Of Saturated And Unsaturated Fatty Acids

Proteins

Table: Protein Content Of Selected Foods (grams Per Grams Of Food)

Carbohydrates

Table: Carbohydrate Content Of Selected Foods (grams Per Grams Of Food)

Nutritional Requirements By Age Group

Children

Teenagers

Adults

Table: Total Average Energy Intake Per Person By Food Type, Excluding Alcohol (kilocalories), /2004 And/

Trends In Consumption Of Selected Foods

Table: Consumption Of Selected Foods (grams/millilitres Per Person Per Week),,,, /2004 And/

Regular Participation In Sport And Leisure Activities

Table: Regular Participation In Sport And Leisure Activities In The Past Months (% Of Adults),

Trends In Numbers Of Working Women

Table: The Uk Working Population By Sex (million), ,,,,,, And

Table: The Uk Working Population — Full- And Part-time Workers By Sex (million), And

Market Size

Table: The Total Market For Diet Foods And Drinks By Sector By Value At Current Prices (£m At Rsp), /2005 And/

Distribution

Competitive Structure

Advertising

The Consumer

Membership Of Slimming Clubs

Table: Membership Of Slimming Clubs By Sex (% Of Adults),-

Persons Trying To Slim

Table: People Trying To Slim By Sex And Age (% Of Adults),

Visits To Leisure Centres, Health Clubs And Gymnasia

Table: Frequency Of Visits To Leisure Centres In The Previous Months By Sex And Age (% Of Adults),

Table: Frequency Of Visits To Health Clubs In The Previous Months By Sex And Age (% Of Adults),

Table: Frequency Of Visits To Gymnasia In The Previous Months By Sex And Age (% Of Adults),

Market Forecasts

Table: The Forecast Total Market For Diet Foods And Drinks By Sector By Value At Current Prices (£m At Rsp),-

3. Market Analysis

Background

Diets And Diet Foods

The Glycaemic Index

Table: Glycaemic Index Ratings For Selected Foods

Other Diet Plans

Low-fat And Reduced-sugar Foods And Drinks

Low-carbohydrate Foods And Drinks

The Atkins Diet

Atkins Low-carbohydrate Foods

Other Manufacturers Of Low-carbohydrate Foods

Low-calorie Foods And Drinks

Manufacturers Of Low-calorie Slimming Foods

Market Size

Low-fat And Reduced-sugar Foods And Drinks

Table: The Low-fat And Reduced-sugar Foods And Drinks Sector By Product Category By Value At Current Prices (£m At Rsp And %),-

Figure: The Low-fat And Reduced-sugar Foods And Drinks Sector By Product Category By Value (%),

Dairy Products

Soya Milk

Bakery Products

Ready Meals

Salad Accompaniments, Sauces And Soups

Other Products

Low-carbohydrate Foods And Drinks

Table: The Low-carbohydrate Foods And Drinks Sector By Category By Value At Current Prices (£000 At Rsp), /2005 And/

Low-calorie Foods And Drinks

4. Advertising And Promotion

Main Media Advertising Expenditure

Table: Main Media Advertising Expenditure On Low-carbohydrate And Low-fat/reduced-sugar Foods (£000), Years Ending September-

Advertising Restrictions

Food Labelling

5. Distribution

Sales By Retail Outlet

Table: Retail Sales Distribution Of Selected Foods By Value (%), Year Endingth February

6. An International Perspective

Europe

7. Pest Analysis

Political Factors

Economic Factors

Social And Demographic Factors

Technological Factors

8. Consumer Dynamics

Overview

Table: Summary Of Research Findings — Consumers' Habits And Attitudes Regarding Dieting And Related Issues (% Of Respondents), December

Dieting

Respondents Who Were On A Diet

Table: Those Currently On A Diet (% Of Respondents), December

Respondents Who Were Not On A Diet, But Who Had Been On One In The Past Year

Table: Those Not Currently On A Diet, But Who Had Been On One In The Previous Months (% Of Respondents), December

Respondents Who Did Not Perceive A Need To Diet

Table: Those Who Did Not Believe That They Needed To Diet (% Of Respondents), December

Respondents Planning To Go On A Diet In The Near Future

Table: Those Planning To Go On A Diet In The Near Future (% Of Respondents), December

Purchasing Of Low-fat Or Reduced-sugar Products

Tendency To Buy Low-fat Or Reduced-sugar Versions Of Foods Or Drinks

Table: Tendency To Buy The Low-fat Or Reduced-sugar Versions Of Foods Or Drinks (% Of Respondents), December

Belief In The Importance Of A Balanced Diet Of Healthy `ordinary' Foods Instead Of Buying Low-calorie, Low-carbohydrate Or Low-fat Versions

Table: Belief In The Importance Of Having A Balanced Diet Of Healthy `ordinary' Foods Rather Than Buying Low-calorie, Low-carbohydrate Or Low-fat Versions (% Of Respondents), December

Food Labelling

Tendency To Read Labels To Check Calorie, Fat, Salt And Sugar Contents Of Foods

Table: Tendency To Read The Labels On Foods And Drinks To Find Calorie, Fat, Salt And Sugar Contents (% Of Respondents), December

Belief That Food And Drink Labelling Should Be Clearer

Table: Belief That Food And Drink Labelling Should Be Clearer To Identify The Calorie, Fat, Salt And Sugar Contents (% Of Respondents), December

Low-calorie, Low-carbohydrate And Low-glycaemic-index Foods And Drinks

Calorie Counting And Tendency To Have Low-calorie Foods Or Drinks

Table: Calorie Counting And Tendency To Have Low-calorie Foods Or Drinks (% Of Respondents), December

Purchasing Of Low-carbohydrate Foods And Drinks

Table: Purchasing Of Low-carbohydrate Foods Or Drinks, Such As Atkins Or Carb Options (% Of Respondents), December

Switching To Foods And Drinks With Low-glycaemic-index Ratings

Table: Switching From Sometimes Buying Low-carbohydrate Foods Or Drinks To Buying Those With Low-glycaemic-index Ratings (% Of Respondents), December

Switching To A Balanced Diet Of Healthy `ordinary' Foods

Table: Switching From A Low-calorie Or Low-carbohydrate Diet To Just Having A Balanced Diet Of Healthy `ordinary' Foods (% Of Respondents), December

Confusion And Contradiction Regarding Diets And Dieting

Table: Finding Diets And Dieting Confusing Or Contradictory (% Of Respondents), December

Membership Of Health And Slimming Clubs And Gymnasia, And Levels Of Exercise

Membership Of Health Or Slimming Clubs

Table: Membership Of A Health Or Slimming Club (% Of Respondents), December

Membership Of Gymnasia

Table: Membership Of A Gymnasium (% Of Respondents), December

Previous Membership Of Health Or Slimming Clubs

Table: Previous Membership Of A Health Or Slimming Club (% Of Respondents), December

Previous Membership Of Gymnasia

Table: Previous Membership Of A Gymnasium (% Of Respondents), December

Levels Of Exercise

Table: Taking More Exercise Now Than Months Ago (% Of Respondents), December

Attitudes Regarding Overweightness/obesity Levels And Food Manufacturers' Responsibilities

Concern About The Rising Levels Of Overweightness And Obesity In The Population

Table: Concern About The Rising Numbers Of Overweight Persons, And Levels Of Obesity, In The Population (% Of Respondents), December

Belief That Manufacturers Should Cut Back On Advertising For `unhealthy' Foods Or Drinks

Table: Belief That Manufacturers Should Cut Back On Advertising Foods Or Drinks With High Fat, Salt Or Sugar Contents, And Promote Healthier Versions (% Of Respondents), December

9. Company Profiles

Alpro (uk) Ltd

Profitability

Table: Financial Results For Alpro (uk) Ltd (£000 And %), Years Endingst December-

Arla Foods Ltd

Profitability

Table: Financial Results For Arla Foods Ltd (£000 And %), Years Endingth September-

Associated British Foods Plc

Profitability

Table: Financial Results For Associated British Foods Plc (£000 And %), Weeks Endingth September, Year Endingth September And Year Endingth September

Atkins Nutritionals

Profitability

Baxters Food Group Ltd

Profitability

Table: Financial Results For Baxters Food Group Ltd (£000 And %), Years Endingth May Andth May And

Carbolite

Profitability

Table: Financial Results For Retail Brands Ltd (£000 And %), Years Endingst December-

Dairy Crest Group Plc

Profitability

Table: Financial Results For Dairy Crest Group Plc (£000 And %), Years Endingst March-

Hj Heinz Company Ltd

Profitability

Table: Financial Results For Hj Heinz Company Ltd (£000 And %), Weeks Endingth April And Years Endingth April Andth April

Kraft Foods Uk Ltd

Profitability

Table: Financial Results For Kraft Foods Uk Ltd (£000 And %), Years Endingth December And, And Weeks Endingth December

Müller Dairy (uk) Ltd

Profitability

Table: Financial Results For Müller Dairy (uk) Ltd (£000 And %), Years Endingst December-

Multiple Foods Ltd

Profitability

Nestlé Uk Ltd

Profitability

Table: Financial Results For Nestlé Uk Ltd (£000 And %), Years Endingst December-

Premier Foods Plc

Profitability

Table: Financial Results For Premier Foods Plc (£000 And %), Years Endingst December-

Premier Grocery Products Ltd (formerly Campbell Grocery Products Ltd)

Profitability

Table: Financial Results For Premier Grocery Products Ltd (£000 And %), Years Endingst July-

Quaker Oats Ltd

Profitability

Table: Financial Results For Quaker Oats Ltd (£000 And %), Years Endingst December-

Richmond Foods Ltd

Profitability

Table: Financial Results For Richmond Foods Ltd (£000 And %), Years Endingth September Andth September, And Weeks Endingnd October

So Good International Ltd

Profitability

Table: Financial Results For So Good International Ltd (£000 And %), Years Endingst December-

Streamline Foods Ltd

Profitability

Table: Financial Results For Streamline Foods Ltd (£000 And %), Years Endingst December-

Unilever Plc

Profitability

Table: Financial Results For Unilever Plc (i000 And %), Years Endingst December-

United Biscuits

Profitability

Table: Financial Results For United Biscuits Finance Ltd (£000 And %), Weeks Endingrd January And Years Endingst January Andst December

Walkers Snack Foods Ltd

Profitability

Table: Financial Results For Walkers Snack Foods Ltd (£000 And %), Years Endingth December, Th December Andth December

Weight Watchers International

Profitability

Table: Financial Results For Weight Watchers (uk) Ltd (£000 And %), Years Endingst December-

Retailers' Own Labels

10. The Future

Forecasts To

Table: The Forecast Total Market For Diet Foods And Drinks By Sector By Value At Current Prices (£m At Rsp),-

Figure: The Forecast Low-fat And Reduced-sugar Foods And Drinks Sector By Value At Current Prices (£m At Rsp),-

Figure: The Forecast Low-carbohydrate Foods And Drinks Sector By Value At Current Prices (£m At Rsp),-

11. Consumer Confidence

Methodology

Key Findings This Quarter

The Willingness To Borrow

Confidence Slips Slightly

Table A: The Average Amount Consumers Are Willing To Borrow In Order To Purchase Expensive Items At Current And Constant November Prices (£ And £bn), November-

Significantly More Adults Are Willing To Borrow

Table B: The Number Of Adults Willing To Borrow In Order To Purchase Expensive Items (000 And %), November-

Spending From Savings

Little Change In Spending From Savings

Table C: The Average Amount Consumers Are Willing To Spend From Savings In Order To Purchase Expensive Items At Current And Constant November Prices (£ And £bn), November-

Saving Grows In Relative Importance

Table D: The Average Amounts Adults Are Confident Spending To Purchase Expensive Items (£ And %), November-

12. Further Sources

Associations

Publications

General Sources

Government Sources

Other Sources

Bisnode Sources