Executive Summary

1. Market Definition

Report Coverage

Market Sectors

Market Trends

New Media

Media Convergence

Integrated Campaigns

Podcasting

Peer-to-peer

Economic Trends

Population

Table: Uk Resident Population Estimates By Sex (000), Mid-years-2005

Gross Domestic Product

Table: Uk Gross Domestic Product At Current And Annual Prices (£m),-2005

Inflation

Table: Uk Rate Of Inflation (%),-2005

Unemployment

Table: Actual Number Of Unemployed Persons In The Uk (million),-2005

Household Disposable Income

Table: Uk Household Disposable Income Per Capita (£),-2005

Market Position

The Uk

Table: Advertising And Direct Marketing Expenditure By Medium By Value At Current Prices (£m),

Figure: Advertising And Direct Marketing Expenditure By Medium By Value At Current Prices (£m),

Overseas

2. Market Size

The Total Market

Table: The Total Uk Market For Direct Marketing By Sector By Value At Current Prices (£m),-2005

Figure: The Total Uk Market For Direct Marketing By Sector By Value At Current Prices (£m),-2005

Table: The Total Uk Market For Direct Marketing By Sector By Value At Current Prices (%),-2005

Direct Marketing-generated Sales

By Market Sector

Table: The Total Uk Market For Direct Marketing By Sector By Value At Current Prices (£m),

Figure: The Total Uk Market For Direct Marketing By Sector By Value At Current Prices (%),

Telemarketing

Table: The Uk Telemarketing Sector By Value At Current Prices (£m),-2005

Table: Top Ten Outsourced Telemarketing Companies In The Uk (£m, % And Number),

Direct Mail

Table: The Uk Direct Mail Sector By Value At Current Prices (£m),-2005

Table: Direct Mail Volumes In The Uk (million Items),-2005

Figure: Direct Mail Volumes In The Uk (million Items),-2005

Table: Uk Business-to-business Direct Mail Response Rates By Industry Sector (%),

Table: Uk Consumer Direct Mail Response Rates By Industry Sector (%),

Table: Top Ten Companies By Direct Mail Expenditure (£), Q1

Direct-response Television

Table: The Uk Direct-response Television Sector By Value At Current Prices (£m),-2005

Table: Platform Viewing Figures, Q4 And Q1

Direct-response Print Media

Table: The Uk Direct-response Print Media Sector By Type By Value At Current Prices (£m),-2005

New Media

Table: The Uk New Media Sector By Value At Current Prices (£m),-2005

Table: Expenditure On New Media By Type (£m And %),

Inserts

Table: The Uk Inserts Sector By Value At Current Prices (£m),-2005

Database

Table: The Uk Database Sector By Value At Current Prices (£m),-2005

Door-to-door

Table The Uk Door-to-door Sector By Value At Current Prices (£m),-2005

Customer Magazines

Table: The Uk Customer Magazine Sector By Value At Current Prices (£m),-2005

Table: Top Consumer Magazine Titles By Circulation Ranked By Total Average Net Circulation Per Issue, July-december And

Outdoor/transport

Table: The Uk Outdoor/transport Sector By Value At Current Prices (£m),-2005

Direct-response Radio

Table: The Uk Direct-response Radio Sector By Value At Current Prices (£m),-2005

3. Industry Background

Recent History

Number Of Companies

Employment

How Robust Is The Market?

Industry Regulation

Silent Calls

Pricing In Proportion

Postal Deregulation

Key Trade Associations

The Advertising Association

Advertising Standards Authority

Association Of Publishing Agencies

The Chartered Institute Of Marketing

Direct Mail Information Service

Direct Marketing Association

Incorporated Society Of British Advertisers

The Institute Of Direct Marketing

Institute Of Practitioners In Advertising

The Marketing Society

New Media Associations

British Interactive Media Association

Internet Advertising Bureau

Mobile Marketing Association

International Associations

Federation Of European Direct Marketing

Public Bodies

Icstis Ltd

Information Commissioner

Office Of Communications

The Postal Services Commission

4. Competitor Analysis

The Marketplace

Agencies' Holding Companies

Creston Plc

Company Structure

Current And Future Developments

Financial Results

Table: Financial Results For Creston Plc (£000), Years Endingst March And

Havas

Company Structure

Current And Future Developments

Financial Results

Table: Financial Results For Havas (em), Years Endingst December And

The Interpublic Group Of Companies Inc

Company Structure

Current And Future Developments

Financial Results

Table: Financial Results For The Interpublic Group Of Companies Inc ($m), Years Endingst December And

Omnicom Group Inc

Company Structure

Current And Future Developments

Financial Results

Table: Financial Results For Omnicom Group Inc ($m), Years Endingst December And

Publicis Groupe Sa

Company Structure

Current And Future Developments

Financial Results

Table: Financial Results For Publicis Groupe Sa (em), Years Endingst December And

Wpp Group Plc

Company Structure

Current And Future Developments

Financial Results

Table: Financial Results For Wpp Group Plc (£m), Years Endingst December And

Agencies

Table: Top Uk Direct Marketing Agencies By Gross Profit (£),/2005

Wwav Rapp Collins

Company Structure

Current And Future Developments

Financial Results

Tequila London Ltd

Company Structure

Current And Future Developments

Financial Results

Proximity London Ltd

Company Structure

Current And Future Developments

Financial Results

Carlson Marketing Group (uk) Ltd

Company Structure

Current And Future Developments

Financial Results

Dunnhumby Ltd

Company Structure

Current And Future Developments

Financial Results

Publicis Dialog Ltd

Company Structure

Current And Future Developments

Financial Results

Ehs Brann Ltd

Company Structure

Current And Future Developments

Financial Results

Joshua G2 Ltd

Company Structure

Current And Future Developments

Financial Results

Tullo Marshall Warren Ltd

Company Structure

Current And Future Developments

Financial Results

Iris

Company Structure

Current And Future Developments

Financial Results

Data Companies

Table: Top Ten List Owners In The Uk By Volume Of Names Traded (million),

Table: Top Ten List Brokers In The Uk By Volume Of Names Traded (million),

Acxiom Corporation

Caci International Inc

Experian

Occam Direct Marketing Ltd

Other Companies

Datalytics Ltd

Market Developer Ltd

New Media — Mobile Marketing, Web Services And E-mail Marketing

Table: Expenditure On New Media By Type (%),

Table: Share Of Online Searches In The Us† By Search Engine (%), June, And May And June

Table: Importance Of Mobile Telephone Functions (%)†,

Table: Top Ten Digital Agencies By Rating,

Poke London Ltd

Precedent Communications Ltd

Profero Ltd

Spannerworks Ltd

Lawton Emarketing

Other Agencies

Voxsurf Ltd

Emuse Technologies Uk Ltd

Incentivated Ltd

Marketing Activity

Awards

The Dma Awards

The Marketing Society Awards For Excellence

The Marketing Direct Intelligence Awards

Marketing Week Effectiveness Awards

Precision Marketing Response Awards

Marketing Direct Smart Awards

The Bima Awards

The Won Report

Table: Top Award Winning Uk Direct Marketing Agencies By World Rank,

Exhibitions/trade Shows

Table: Major Direct Marketing Exhibitions In The Uk, And

Magazines

Table: Leading Uk Marketing Magazines By Net Circulation Per Issue, And

5. Strengths, Weaknesses, Opportunities And Threats

Strengths

Weaknesses

Opportunities

Threats

6. Buying Behaviour

Introduction

The Internet

Table: Internet Take-up In The Uk By Social Grade (%),

Table: Uk Broadband Internet Connections By Operator (000), Months Ending September And March-2006

Table: A Week In The Life Of An Average `british Broadbander'

Mobile Telephones

Table: Adults Who Personally Own And Use A Mobile Telephone By Social Grade (%),

7. Current Issues

Industry Measurement

Digital Skills Shortage

Silent Calls

Mobile Messaging

8. The Global Market

Leading Global Agencies

Table: The Top Direct Marketing Agencies By Country And Number Of Points,

National Shows

Table: Top Ten Countries For Direct Marketing Excellence,

Most Effective Use Of Direct Marketing

Most Effective Use Of Interactive Marketing — New Media

People's Republic Of China

India

9. Forecasts

Introduction

The Economy

Population

Table: Forecast Uk Resident Population By Sex (000), Mid-years-2010

Gross Domestic Product

Table: Forecast Uk Growth In Gross Domestic Product In Real Terms (%),-2010

Inflation

Table: Forecast Uk Rate Of Inflation (%),-2010

Unemployment

Table: Forecast Actual Number Of Unemployed Persons In The Uk (million),-2010

Marketing Budgets

Table: Direct Marketing Budget Revisions Against Total Marketing Revisions (% Of Respondents), Q2-q2

Figure: Direct Marketing Budget Revisions (%), Q2-q2

Forecasts To

Table: The Forecast Total Uk Market For Direct Marketing — Excluding Direct Response — By Sector By Value At Current Prices (£m),-2010

Figure: The Forecast Total Uk Market For Direct Marketing — Excluding Direct Response — By Value At Current Prices (£m),-2010

Future Trends

Market Convergence

10. Company Profiles

Carlson Marketing Group (uk) Ltd

Creston Plc

Dunnhumby Ltd

Ehs Brann Ltd

Iris Nation Ltd

Joshua G2 Ltd

Proximity London Ltd

Publicis Dialog Ltd

Tequila London Ltd

Tullo Marshall Warren Ltd

Wpp Group Plc

Wwav Rapp Collins

11. Consumer Confidence

Methodology

Key Findings This Quarter

The Willingness To Borrow

Confidence Declines Again

Table A: The Average Amount Consumers Are Willing To Borrow In Order To Purchase Expensive Items At Current And Constant November Prices (£ And £bn), May, August, November, February And May

Signs That The Decline Could Be Bottoming Out

Table B: The Number Of Adults Willing To Borrow In Order To Purchase Expensive Items (000 And %), May, August, November, February And May

The Willingness To Spend From Savings

Sharp Decline In Spending From Savings

Table C: The Average Amount Consumers Are Willing To Spend From Savings In Order To Purchase Expensive Items At Current And Constant November Prices (£ And £bn), May, August, November, February And May

Table D: The Proportion Of Adults Without Any Savings (%), May, August, November, February And May

Borrowing Grows In Relative Importance

Table E: The Average Amounts Adults Are Confident Spending To Purchase Expensive Items (£ And %), May, August, November, February And May

12. Further Sources

Associations

Publications

Government Sources

Other Sources

Bisnode Sources