Executive Summary

1. Introduction

Definition

Exclusions

2. Strategic Overview

Market Dynamics And Segmentation

The Internet And Leisure

Table: The Most Popular Evening Leisure Activities (% Of Adults), July

Communicating With The Outside World

New Technology, Old Culture

Travel Is Still The Main Market

Table: The Estimated Total Uk Online Market For Leisure And Entertainment By Sector By Value (£m And %),-2005

Figure: The Estimated Total Uk Online Market For Leisure And Entertainment By Value (£m),-2005

Figure: The Estimated Total Uk Online Market For Leisure And Entertainment By Sector By Value (%),

Competitive Structure

Advertising

Table: Main Media Advertising Expenditure By Online Travel Companies (£000),

Table: Main Media Advertising Expenditure By Other Online Leisure Companies (£000),

The Consumer

Table: Penetration And Buying Of Home Computers, And Use Of The Internet (% Of Adults),-2005

Market Forecasts

3. Holidays, Travel And Outings

Background

Market Size

Total Market Size

Holidays And Travel

Table: The Uk Travel And Tourism Market By Sector By Value (£bn),-2005

Domestic Holidays

Holidays Abroad

Day Trips And Events

Table: The Uk Events Market By Sector By Value (£m),-2005

Online Markets

Holidays And Travel

Table: The Estimated Uk Online Market For Holidays Abroad By Value (£m),-2005

Figure: The Estimated Uk Online Market For Holidays Abroad By Value (£m),-2005

Day Trips And Events

Table: The Estimated Uk Online Market For Booking Events By Value (£m),-2005

Figure: The Estimated Uk Online Market For Booking Events By Value (£m),-2005

Consumer Trends

Consumer Activity

Table: Use Of The Internet For Travel, Listings And Weather Research (% Of Adults), March

Consumer Demographics

Internet Research Into Holiday Destinations Or Travel

Table: Demographics Of Consumers Who Do Internet Research Into Holiday Destinations Or Travel (% Of Adults), March

Finding Listings For Events On The Internet

Table: Demographics Of Consumers Who Find Listings For Local Cinemas, Concerts Or Other Events On The Internet (% Of Adults), March

Checking Weather Forecasts Online Before Planning An Outing

Table: Demographics Of Consumers Who Check Weather Forecasts Online Before Planning An Outing (% Of Adults), March

Key Websites

4. Entertainment And Culture

Background

Market Size

Total Market Size

Table: The Uk Home Entertainment Market By Sector By Value (£m),-2005

Home Viewing

Home Listening

Reading Material

Online Markets

Table: The Estimated Uk Online Home Entertainment Market By Sector By Value (£m),-2005

Figure: The Estimated Uk Online Home Entertainment Market By Value (£m),-2005

Figure: The Estimated Uk Online Home Entertainment Market By Sector By Value (%),

Dvds/videos

Books

Music

Other Markets

Consumer Trends

Consumer Activity

Table: Popular Entertainment/culture Activities (% Of Adults), July

Table: Internet Use For Entertainment And Culture (% Of Adults), March

Consumer Demographics

Buying Entertainment Products On The Internet

Table: Demographics Of Consumers Who Buy Entertainment Products On The Internet (% Of Adults), March

Downloading Free Or Paid-for Music

Table: Demographics Of Consumers Who Download Free Or Paid-for Music (% Of Adults), March

Watching Television Programmes And Films Online

Key Websites

5. Hobbies And Interests

Background

Market Size

Total Market Size

Table: Selected Uk Leisure Markets By Value (£m),-2005

Gambling

Sports Participation

Game Consoles And Software

Home Computers

Online Markets

Table: Estimates For Selected Uk Online Leisure Markets By Value (£m),-2005

Computer Goods

Figure: The Estimated Uk Online Computer Goods Market By Value (£m),-2005

Gambling

Figure: The Estimated Uk Online Gambling Market (money `lost') By Value (£m),-2005

Consumer Trends

Consumer Activity

Table: Internet Use For Hobbies And Interests (% Of Adults), March

Consumer Demographics

Use Of The Internet As A Resource For Hobbies

Table: Demographics Of Consumers Who Use The Internet As A Resource For Their Hobbies (% Of Adults), March

Bargain-hunting For Second-hand Goods On The Internet

Table: Demographics Of Consumers Who Use The Internet To Bargain-hunt For Second-hand Goods (% Of Adults), March

Using The Internet To Get In Touch With Old Friends

Table: Demographics Of Consumers Who Use The Internet To Get In Touch With Old Friends (% Of Adults), March

Using The Internet For Anything To Do With Sport

Table: Demographics Of Consumers Who Use The Internet For Anything To Do With Sport (% Of Adults), March

Playing Computer Games Online Against Other People

Table: Demographics Of Consumers Who Play Computer Games Online Against Other People (% Of Adults), March

Researching Family History Online

Table: Demographics Of Consumers Who Research Their Family History Online (% Of Adults), March

Chat Rooms And Online Gambling

Key Websites

6. Consumer Dynamics

Overview

Table: Summary Of Leisure And Entertainment Activities (% Of Adults), March

Research Findings By Sex Of Respondents

Table: Participation In Leisure And Entertainment Activities By Sex (% Of Adults), March

Research Findings By Age Of Respondents

Table: Participation In Leisure And Entertainment Activities By Age (% Of Adults), March

Research Findings By Social Grade Of Respondents

Table: Participation In Leisure And Entertainment Activities By Social Grade (% Of Adults), March

7. Company Profiles/leading Websites

Introduction

Amazon

Apple Computer (itunes)

Dell

Ebay

Iac/interactivecorp (expedia, Ticketmaster, Match)

Itv Plc (friends Reunited)

Sabre Holdings (lastminute, Travelocity)

Sony Corporation (playstation)

Other Important Websites For Leisure And Entertainment

Travel

Gambling

Events

Online Games

Dating

Family History

Weather

Other Internet Businesses

8. An International Perspective

The Internet Is International...

...but Leisure And Entertainment Are More Parochial

Recent International Developments

Video-on-demand

Us Online Sales Are Increasing

Sweden Is Similar To The Uk In Terms Of E-commerce Penetration

9. Pest Analysis

Political Factors

Economic Factors

Social Factors

Technological Factors

10. The Future

Introduction

Forecasts

Table: The Forecast Total Uk Online Leisure And Entertainment Market By Sector By Value (£m),-2009

Figure: The Forecast Total Uk Online Leisure And Entertainment Market By Value (£m),-2009

Figure: The Forecast Total Uk Online Market For Leisure And Entertainment By Sector By Value (%),

Sector Trends

Online Travel Bookings

Entertainment Products

Gambling

Computer Goods

Events Bookings

12. Consumer Confidence

Methodology

Key Findings This Quarter

The Willingness To Borrow

A Slow Start To

Table A: The Average Amount Consumers Are Willing To Borrow In Order To Purchase Expensive Items At Current And Constant November Prices (£ And £bn), February, May, August, November And February

The Desire To Borrow Stays Strong

Table B: The Number Of Adults Willing To Borrow In Order To Purchase Expensive Items (000 And %), February, May, August, November And February

The Willingness To Spend From Savings

Spending From Savings Declines

Table C: The Proportion Of Adults Without Any Savings (%), February, May, August, November And February

Table D: The Average Amount Consumers Are Willing To Spend From Savings In Order To Purchase Expensive Items At Current And Constant November Prices (£ And £bn), February, May, August, November And February

Consumers Increasingly Cautious

Table E: The Average Amounts Adults Are Confident Spending To Purchase Expensive Items (£ And %), February, May, August, November And February

13. Further Sources

General Sources

Government Sources

Other Sources

Bisnode Sources