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C2DE Consumer Market Assessment 2006


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Previewing a Market Assessment

Published Date :
April 2006find similar
Report Type :
Market Assessmentfind similar
Report Sector :
Lifestylefind similar
Price :
£ 575
Contents :
14 Chapters

Table of Contents

The table of contents below is for C2DE Consumer 2006

Executive Summary

1. Introduction

Report Coverage

Definition

Table: National Security Socio-economic Classifications (ns-sec) — Typical Occupations

2. Strategic Overview

Socio-economic Background

Table: Profile Of The Uk Adult Population By Social Grade (% Of Adults),-2005

Figure: Profile Of The Uk Adult Population By Social Grade (% Of Adults),-2005

Table: Demographic Profile Of C2de Adults (% Of Respondents), November

Household Tenure

Table: Profile Of C2de Adults By Household Tenure (% Of Respondents), November

Figure: Profile Of C2de Adults By Household Tenure, (% Of Respondents), November

Car Ownership

Table: Penetration Of Car Ownership By Social Grade (%),

Household Expenditure

Table: Uk Average Weekly Household Expenditure By Socio-economic Classification Of Household Reference Person† (£),/2005

Figure: Uk Average Weekly Household Expenditure By Socio-economic Classification Of Household Reference Person (£),/2005

Table: Uk Average Weekly Household Expenditure By Socio-economic Classification Of Household Reference Person† (%),/2005

3. Food

Background

Consumer Trends

C2des And Snacks

Table: Those Who Consume Crisps And Snacks By Social Grade (%),

Table: Snack Brands Purchased Regularly By Social Grade (% Of Respondents), February

Marketing And Supplier Activity

Aldi

Somerfield

Sainsbury's

Advertising

Table: Main Media Advertising Expenditure By Selected Supermarket And Grocery Chains (£000)†, Years To December And

4. Home

Background

Consumer Trends

Table: Penetration Of Those Who Undertake Diy Tasks At Home By Social Grade (%),

Table: Penetration Of Selected Diy Tasks By Social Grade (%),

Marketing And Supplier Activity

Tesco

Matalan

Asda

Other Retailers

Advertising

Table: Main Media Advertising Expenditure By Selected Retailers Of Furniture And Furnishings (£000), Years To December And

5. Clothes

Background

Consumer Trends

Table: Penetration Of Selected Sports Clothing And Footwear Brands By Social Grade (% Of Respondents),

Table: Penetration Of Selected Manufacturer Brands By Social Grade (% Of Respondents),

Table: Penetration Of Selected Retailer Clothing And Footwear Brands By Social Grade (% Of Respondents),

Table: C2de Consumers' Penetration Of Selected Clothing And Footwear Brands (% Of Respondents), And

Marketing And Supplier Activity

New Look

Primark

Tk Maxx

Supermarket Fashions

Advertising

Table: Main Media Advertising Expenditure By Selected Discount Clothing Retailers (£000), Years To December And

6. Leisure And Travel

Background

Consumer Trends

Eating Out, Pubs And Clubs

Table: Frequency Of Eating In Restaurants In The Evening By Social Grade (%),

Table: Penetration Of Those Who Visit Pubs For A Drink In The Evening At Least Once A Week By Social Grade (%),

Table: Penetration Of Those Who Visit Clubs At Least Once A Month By Social Grade (%),

Sporting Activities

Table: Penetration Of Regular Participation In Selected Sporting Activities By Social Grade (%),

Table: Penetration Of Those Who Have Smoked Cigarettes In The Last Months By Social Grade (%),

Figure: Penetration Of Those Who Have Smoked Cigarettes In The Last Months By Social Grade (%),

Holidays And Travel

Table: Penetration For Having Taken At Least One Holiday In The Last Months By Social Grade (%),

Table: Most Recent Holiday By Type Of Holiday By Social Grade (%),

Table: Sources Of Information Used To Research Most Recent Holiday By Social Grade (%),

Table: Booking Method For Most Recent Holiday By Social Grade (%),

Table: Booking Medium For Most Recent Holiday By Social Grade (%),

Marketing And Supplier Activity

Asda

Mytravel

Thomas Cook

Little Chef

Travelodge

Premier Travel Inn

Advertising And Promotion

7. An International Perspective

Europe

The Us

8. Pest Analysis

Political Factors

Economic Factors

Social Factors

Technological Factors

Table: Adults With Internet Access At Home (%),

9. Consumer Dynamics

Overview

Table: Attitudes Towards Finance And Spending By Social Grades Abc1 And C2de (% Of Respondents), November

Financial Situation

Food

Home

Clothes

Holidays

Financial Situation

My Financial Situation Is Better Now Than It Was Years Ago (s1)

My Financial Situation Is Worse Now Than It Was Years Ago (s2)

Table: C2des' Financial Situation Compared With Years Ago (% Of Respondents), November

Food

I Often Buy Supermarkets' Own-brand Food Products In `luxury' Ranges (e.g. Tesco Finest Or Sainsbury's Taste The Difference) (s3)

I Often Buy Supermarkets' Own-brand Food Products In `economy' Ranges (e.g. Tesco Value) (s4)

Table: C2de Attitudes Towards Supermarket Luxury And Value Ranges (% Of Respondents), November

Home

I Enjoy Improving My Home, And We Do Most Of The Decorating Ourselves (s5)

I Enjoy Improving My Home, And Usually Employ A Professional To Do The Decorating (s6)

Table: C2de Habits And Attitudes Regarding Home Decorating (% Or Respondents), November

I Am Very Worried About The Possibility Of A Fall In House Prices (s7)

Table: C2des Who Are Worried About The Possibility Of A Fall In House Prices (% Of Respondents), November

Clothes

I Buy Clothes For Myself And/or Others From Discount Shops Such As Primark And Tk Maxx (s8)

I Would Never Buy Clothes From Discount Shops (s9)

Table: C2de Attitudes Towards Buying Clothes From Discount Shops (% Of Respondents), November

I Prefer To Shop For Clothes In Independent/designer Shops Rather Than High-street Chains (s10)

Table: C2des Who Prefer To Shop For Clothes In Independent Or Designer Shops (% Of Respondents), November

It Is Good To Be Able To Buy Designer Goods In Supermarkets (s11)

Designer Label Have Lost Their Value As They Are So Widely Available (s12)

Table: C2de Attitudes To Designer Goods And Designer Labels (% Of Respondents), November

Holidays

On Holiday, I Would Try To Avoid Very Commercialised Tourist Areas (s13)

Availability Of Cheap Travel Means That Only A Few Places Are Now Really Special For A Holiday (s14)

Table: C2de Attitudes To Holiday Destinations (% Of Respondents), November

On Holiday, I Would Prefer To Book Travel And Accommodation Myself Rather Than Use A Travel Agent (s15)

Table: C2de Attitudes Towards Booking Holiday Travel And Accommodation (% Of Respondents), November

10. Supplier Profiles

Aldi Stores Ltd

Corporate Strategy

Profitability

Table: Financial Results For Aldi Stores Ltd (£m), Years Endingth December Andst December And

Recent And Future Developments

Advertising

Asda Group Ltd

Corporate Strategy

Profitability

Table: Financial Results For Asda Group Ltd (£m), Years Endingst December-2004

Recent And Future Developments

Advertising

Matalan Plc

Corporate Strategy

Profitability

Table: Financial Results For Matalan Plc (£m), Years Endingst March,th February Andth February

Recent And Future Developments

Advertising

New Look Retailers Ltd

Corporate Strategy

Profitability

Table: Financial Results For New Look Retailers Ltd (£m), Years Endingth March,th March Andth March

Recent And Future Developments

Advertising

Primark Stores Ltd

Corporate Strategy

Profitability

Table: Financial Results For Primark Stores Ltd (£m), Years Endingth September,th September Andth September

Recent And Future Developments

Advertising

Somerfield Ltd [kwik Save]

Corporate Strategy

Profitability

Table: Financial Results For Somerfield Ltd (£m), Years Endingth April,th April Andth April

Recent And Future Developments

Advertising

Tk Maxx

Corporate Strategy

Profitability

Table: Financial Results For Tk Maxx (£m), Years Endingth January,st January Andth January

Recent And Future Developments

Advertising

11. The Future

Consumer Confidence

Table: Confidence In Future Spending Power By Social Grade (% Of Adults),

The Hidden Costs Of Discount Shopping

Clothing

Food

Home

Travel

12. Consumer Confidence

Methodology

Key Findings This Quarter

The Willingness To Borrow

A Slow Start To

Table A: The Average Amount Consumers Are Willing To Borrow In Order To Purchase Expensive Items At Current And Constant November Prices (£ And £bn), February, May, August, November And February

The Desire To Borrow Stays Strong

Table B: The Number Of Adults Willing To Borrow In Order To Purchase Expensive Items (000 And %), February, May, August, November And February

The Willingness To Spend From Savings

Spending From Savings Declines

Table C: The Proportion Of Adults Without Any Savings (%), February, May, August, November And February

Table D: The Average Amount Consumers Are Willing To Spend From Savings In Order To Purchase Expensive Items At Current And Constant November Prices (£ And £bn), February, May, August, November And February

Consumers Increasingly Cautious

Table E: The Average Amounts Adults Are Confident Spending To Purchase Expensive Items (£ And %), February, May, August, November And February

13. Further Sources

General Sources

Government Sources

Bisnode Sources