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Direct Marketing Market Report 2005


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Previewing a Market Report

Published Date :
June 2005find similar
Report Type :
Market Reportfind similar
Report Sector :
Marketingfind similar
Price :
£ 575
Contents :
12 Chapters

Table of Contents

The table of contents below is for Direct Marketing 2005

Executive Summary

1. Market Definition

Report Coverage

Market Sectors

Market Trends

Spending Increases In The Advertising Industry

Mobile Phone Marketing

E-mail Marketing

Economic Trends

Population

Table: Uk Resident Population Estimates By Sex (000), Mid-years-2004

Gross Domestic Product

Table: Uk Gross Domestic Product At Current And Annual Prices (£m),-2004

Inflation

Table: Uk Rate Of Inflation (%),-2004

Unemployment

Table: Actual Number Of Unemployed Persons In The Uk (million),-2004

Household Disposable Income

Table: Household Disposable Income Per Capita (£),-2003

Summary Of Economic Trends

Market Position

The Uk

Overseas

2. Market Size

The Total Market

Table: The Total Uk Market For Direct Marketing By Sector By Value At Current Prices (£m),-2004

Sector Shares

Table: The Total Uk Market For Direct Marketing By Sector Share (%),-2004

By Market Sector

Telemarketing

Table: The Uk Telemarketing Sector By Value At Current Prices (£m),-2004

Direct Mail

Table: The Uk Direct Mail Sector By Value At Current Prices (£m),-2004

Table: Uk Direct Mail Volumes (million Items),-2004

Direct-response Television

Table: The Uk Direct-response Television Sector By Value At Current Prices (£m),-2004

Table: Uk Household Penetration Of Multi-channels (number Of Households), Q3-q4

Direct-response Press/magazines/radio

Table: The Uk Direct-response Press, Magazine And Radio Sectors By Value At Current Prices (£m),-2004

Inserts

Table: The Uk Inserts Sector By Value At Current Prices (£m),-2004

Database

Table: The Uk Database Sector By Value At Current Prices (£m),-2004

Door-to-door

Table: The Uk Door-to-door Sector By Value At Current Prices (£m),-2004

New Media

Table: The Uk New Media Sector By Value At Current Prices (£m),-2004

Table: Breakdown Of Electronic Media Expenditure (£m And %),

Table: Number Of Subscribers By Mobile Telephone Operator (000), Q1-q3

Customer Magazines

Table: The Uk Customer Magazine Sector By Value At Current Prices (£m),-2004

Table: Top Ten Consumer Magazines By Circulation, Audit Periodst July-31st December

3. Industry Background

Recent History

Number Of Companies

Regional Variations In The Marketplace

Distribution

Table: Call Centre Employees By Region (number, And %),

How Robust Is The Market?

Legislation

Consumer Credit Act

Privacy And Electronic Communications (ec Directive) Regulations

The Consumer Protection (distance Selling)(amendment) Regulations

Doorstep Selling And Cold Calling

Key Trade Associations

The Advertising Association

Advertising Standards Authority

The Chartered Institute Of Marketing

Direct Mail Information Service

Direct Marketing Association And Direct Mail Accreditation And Recognition Centre

Federation Of European Direct Marketing

Incorporated Society In British Advertisers

The Institute Of Direct Marketing

Institute Of Practitioners In Advertising

Institute Of Sales Promotion

Interactive Advertising Bureau

Interdirect Network

Marketing Communications Consultants Association

The Mobile Marketing Association

The Marketing Society

Independent Committee For The Supervision Of Standards Of Telephone Information Services

Information Commissioner

Ofcom

4. Competitor Analysis

The Marketplace

Agencies

Bureaux

Data Suppliers/brokers/cleaners

Other Suppliers

Market Leaders

Agencies' Holding Companies

Havas Sa

Company Structure

Recent Developments

Financial Results

Table: Financial Results For Havas Sa (em), And

The Interpublic Group Of Companies Inc

Company Structure

Recent Developments

Financial Results

Table: Financial Results For Interpublic Group Of Companies Inc ($m), Third Quarter And

Omnicom Group Inc

Company Structure

Recent Developments

Financial Results

Table: Financial Results For Omnicom Group Inc ($m), Years Endingst December And

Publicis Groupe Sa

Company Structure

Recent Developments

Financial Results

Table: Financial Results For Publicis Groupe Sa (?bn And ?m) Years Endingst December And

Wpp Group Plc

Company Structure

Recent Developments

Financial Results

Table: Wpp Group Plc's Revenue And Operating Profit By Communications Services Sector (as % Of Total Group), Year Endingst December

Table: Financial Results For Wpp Group Plc (£m), Year Endingst December And

Agencies

Table: Top Ten Uk Direct Marketing Agencies (£m), (based On Agency Gross Profit And)

Arc Integrated Marketing Ltd

Company Structure

Current And Future Developments

Financial Results

Carlson Marketing Group (uk) Ltd

Company Structure

Current And Future Developments

Financial Results

Claydon Heeley Jones Mason Ltd

Company Structure

Current And Future Developments

Financial Results

Ehs Brann Ltd

Company Structure

Current And Future Developments

Financial Results

Haygarth Group Ltd

Company Structure

Current And Future Developments

Financial Results

Joshua Agency Plc

Company Structure

Current And Future Developments

Financial Results

Proximity London Ltd

Company Structure

Current And Future Developments

Financial Results

Tbwa\ggt

Company Structure

Current And Future Developments

Financial Results

The Triangle Group Ltd

Company Structure

Current And Future Developments

Financial Results

Wwav Rapp Collins (ltd)

Company Structure

Current And Future Developments

Financial Results

Data Companies

Acxiom

Caci

Equifax Direct Marketing Services

Experian

Qas

Clickstream

Doubleclick

Dynmark

Emailcenter Uk Ltd

Enpocket

Hitwise

Reach2mobile

Silverpop

Vodafone Target

Weboptimiser

Marketing Activity

Awards

Dma Awards (in Association With Royal Mail)

Marketing Society Awards For Excellence (in Association With Marketing)

The Marketing Direct Intelligence Awards

Marketing Week Effectiveness Awards

Precision Marketing Response Awards

Direct Response Smart Awards

Institute Of Sales Promotion Awards

The Won Report

Table: The Uk Top Award Winning Direct Marketing Agencies,

Trade Shows

Table: The Leading Uk Marketing Magazines' Net Circulation Per Issue,

5. Strengths, Weaknesses, Opportunities And Threats

Strengths

Weaknesses

Opportunities

Threats

6. Buying Behaviour

Consumer Views Of Mobile Phone Marketing

Table: Types Of Companies From Which Consumers Prefer Offers (% Of Respondents),

Table: Consumer Preference For Timing Of Messages (% Of Respondents),

Table: Consumer Preference For Types Of Promotions (% Of Respondents),

Table: Uk Mobile Phone Users' Interest In Content Services By Age Band (% Of Respondents),

Consumer Response To Direct Marketing

Table: Overall Responses To Direct Marketing Communications (% Of Respondents),

Table: Relationship Between Sectors Of Interest And Communications Received (% Of Respondents),

Response Rates Of Mailings By Sector

Table: Consumer Response Rates To Direct Mail By Sector (%),

Table: Business-to-business Response Rates To Direct Mail By Sector (%),

7. Current Issues

Pre-recorded Promotional Calls

Corporate Tps

Change Of London Telephone Numbers

Pricing In Proportion

8. The Global Market

Leading Markets

Table: Global Marketing Budget Allocations (%),

The Asian Market

Table: Top Ten Asia-pacific Marketing Agency Networks,

Marketing Channels Worldwide

E-mail Marketing

Consumer Preference Schemes

Table: Preference-scheme Subscribers By Country (number Of Subscribers),

The Future

9. Forecasts

Introduction

The Economy

Population

Table: Forecast Uk Resident Population By Sex (000), Mid-years-2009

Gross Domestic Product

Table: Forecast Uk Growth In Gross Domestic Product In Real Terms (%),-2009

Inflation

Table: Forecast Uk Rate Of Inflation (%),-2009

Unemployment

Table: Forecast Actual Number Of Unemployed Persons In The Uk (million),-2009

Forecasts To

Table: The Forecast Uk Direct Marketing Market By Sector By Value At Current Prices (£m),-2009

Future Trends

Marketing On The Move

Competitor Forecasts

10. Company Profiles

Arc Integrated Marketing Ltd

Carlson Marketing Group (uk) Ltd

Claydon Heeley Jones Mason Ltd

Ehs Brann Ltd

Proximity London Ltd

Wpp Group Plc

Wwav Rapp Collins Ltd

12. Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Bonnier Information Sources