Subscription

Service

Need more than one report? Subscribe to Key Note today for immediate access to market research, company information, a unique bespoke report generator and our easy to use sales leads builder. Request a free online demo

Direct Marketing Market Report 2003


« Back to Market Report categories

Previewing a Market Report

Published Date :
March 2003find similar
Report Type :
Market Reportfind similar
Report Sector :
Marketingfind similar
Price :
£ 575
Contents :
12 Chapters

Table of Contents

The table of contents below is for Direct Marketing 2003

Executive Summary

1. Market Definition

Report Coverage

Market Sectors

Types Of Company

Advertising Agencies

Direct Marketing Support Providers

Fulfilment Houses

Full-service Agencies

Telemarketing Companies

Market Trends

Continued Use Of New Media And The Internet

Telemarketing Boost

Brand Ambassadors

Changes To The Electoral Role

Integration In The Industry

Economic Trends

Gross Domestic Product

Table: Index Of Growth In Uk Gross Domestic Product At Current Prices (index=100 And %),-2001

Population

Table: Uk Resident Population By Sex (000 And %), Mid-years-2002

Inflation

Table: Uk Rate Of Inflation (%),-2002

Unemployment

Table: Unemployment Rate And Actual Number Of Unemployed Persons (% And),-2002

Household Disposable Income

Table: Index Of Household Disposable Income (index=100),-2000

Market Position

The Uk

Overseas

2. Market Size

The Total Market

Table: The Total Uk Direct Marketing Market By Sector By Value At Current Prices (£い£m And %),-2002

Market Sectors

Telemarketing

Table: The Uk Telemarketing Sector By Value At Current Prices (£い£m And %),-2002

Direct Mail

Table: The Uk Direct Mail Sector By Value At Current Prices (£い£m And %),-2002

Direct Television

Table: The Uk Direct Television Sector By Value At Current Prices (£い£m And %),-2002

Database

Table: The Uk Database Sector By Value At Current Prices (£い£m And %),-2002

Direct Door-to-door

Table: The Uk Direct Door-to-door Sector By Value At Current Prices (£い£m And %),-2002

Inserts

Table: The Uk Inserts Sector By Value At Current Prices (£い£m And %),-2002

New Media

Table: The Uk New Media Sector By Value At Current Prices (£い£m And %),-2002

National Press

Table: The Uk National Press Response Sector By Value At Current Prices (£い£m And %),-2002

Magazine Display

Table: The Uk Magazine Display Sector By Value At Current Prices (£い£m And %),-2002

Radio

Table: The Uk Radio Sector By Value At Current Prices (£い£m And %),-2002

Contract Magazines

Table: The Uk Contract Magazines Sector By Value At Current Prices (£い£m And %),-2002

Regional Display

Table: The Uk Direct Regional Display Sector By Value At Current Prices (£い£m And %),-2002

Outdoor/transport

Table: The Uk Outdoor/transport Sector By Value At Current Prices (£い£m And %),-2002

Cinema

Table: The Uk Cinema Sector By Value At Current Prices (£い£m And %),-2002

Overseas Trade

General Overview

3. Industry Background

Historical Background

Number Of Companies

Employment

Regional Variations In The Marketplace

Distribution

How Robust Is The Market?

Legislation

Key Trade Associations

Direct Mail Accreditation And Recognition Centre

Direct Mail Information Service

Direct Marketing Association

Federation Of European Direct Marketing

Institute Of Direct Marketing

4. Competitor Analysis

The Marketplace

Market Leaders

Carlson Marketing Group (uk) Ltd

Company Structure

Current And Future Developments

Financial Results

Ehs Brann Ltd

Company Structure

Current And Future Developments

Financial Results

Joshua Company Ltd

Company Structure

Current And Future Developments

Financial Results

Mrm Partners Worldwide Ltd

Company Structure

Current And Future Developments

Financial Results

Proximity London Ltd

Company Structure

Current And Future Developments

Financial Results

Tequila London Ltd

Company Structure

Current And Future Developments

Financial Results

Wwav Rapp Collins Ltd

Company Structure

Current And Future Developments

Financial Results

Other Companies

Computing, Software And Call-handling Companies

Hays Customer Solutions Ltd

Taylor Nelson Agb Ltd

Fulfilment Houses

Consignia/the Post Office

Flostream

Mail Solutions

Jordan & Company International Ltd

Contract Publishers

Centurion Ppl

Haymarket Magazines Ltd

John Brown Citrus Publishing

Premier Magazines Ltd

Redwood Group Ltd

Printers

Database Companies

Caci Ltd

Dudley Jenkins Group Plc

Keywords Direct Ltd

Mosaic Business Solutions Ltd

Cluster Analysis

Other Suppliers

List Owners And Brokers

Marketing Activity

Web Portals

Countyweb

Freeserve.com Plc

America Online Incorporated

British Telecommunications Plc

Virgin Net Ltd

Microsoft Ltd

Yahoo! Incorporated/yahoo! Uk Ltd

Lycos Uk And Ireland Ltd

National And Regional Newspapers

Field Marketing

Telemarketing

5. Strengths, Weaknesses, Opportunities And Threats

Strengths

Weaknesses

Opportunities

Threats

6. Buying Behaviour

Introduction

Table: Responses To Direct Mailings (% Of Adults),

Table: Senders Of Consumer Direct Mail By Industry (% Of Total Consumer Volume),

Table: Average Monthly Receipt Of Direct Mail By Type Of Household (number Of Items And %),

Table: Usefulness Of Direct Mail As An Advertising Medium (% Of Adults),

Table: Responses Of Confident Responders (% Of Adults),

7. Current Issues

Junk Mail

Data Wastage

Direct Mail Complaints

Loss Of The Electoral Roll

Postal Changes

Legislation

Recruitment

8. The Global Market

Introduction

The Us Market

The Indian Market

The Southern African Market

The Chinese Market

The Australian Market

9. Forecasts

Introduction

British Economic Growth

Global Advertising Expenditure

Forecasts To

Table: The Total Forecast Uk Direct Marketing Market By Sector By Value At Current Prices (£い£m And %),-2007

Future Trends

Consolidation In The Industry

Development Of Integrated Marketing Solutions

Field Marketing

10. Company Profiles

Ehs Brann Ltd

Proximity London Ltd

Tequila London Ltd

Wwav Rapp Collins Ltd

11.further Sources

Associations

General Sources

Bonnier Information Sources

Government Publications