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Millennium Youth Market Assessment 2002


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Previewing a Market Assessment

Published Date :
November 2002find similar
Report Type :
Market Assessmentfind similar
Report Sector :
Lifestylefind similar
Price :
£ 575
Contents :
11 Chapters

Table of Contents

The table of contents below is for Millennium Youth 2002

Executive Summary

1. Introduction

The Focus

2. Strategic Overview

Demographics

Population Projections

Table: Uk Population Projections By Sex By Age (%),,,, And

Table: Uk Population Projection Of The M-generation By Age (000 And %),,, And

Changing Household Structure

Table: Households In Great Britain By Size (%, Million And Number),,,, And

Table: Households By Type Of Household And Family (% And Million),,,, And

The Economy And Millennium Youth

3. Education

Educational Achievements Of Teenagers

Table: Number Of Pupils In England Reaching Or Exceeding Expected Standards By Key Stage And Gender (%),

Table: Examination Achievements Of Pupils In Schools In England And Wales By Gender By Ethnic Origin (%),

Attitudes Towards Examinations And Employment Prospects (s1)

Table: Attitudes Towards Examinations And Employment Prospects (% Of Respondents),

Students In Higher Education

Table: Students In Uk Higher Education By Course And Gender (000),/1971-2000/2001

The Cost Of Higher Education

Attitudes Towards The Cost Of Higher Education (s2)

Attitudes Towards Continuing In Higher Education (s3)

Table: Attitudes Towards Higher Education (% Of Respondents),

Attitudes Towards Working And Saving (s4)

Attitudes Towards Working While Studying (s5)

Table: Attitudes Towards Working/saving/higher Education (% Of Respondents),

Trends In Education

Examinations And Assessments

Employers' Attitude To Education

Employment And The New Deal

Table: People Entering Employment Through The New Deal By Age And Type Of Employment (%),-2001

4. Profiles Of Millennium Youth

Image And Identity

Snapshots

Playing It Safe The Protected Generation

Beliefs And Values Key Determinant Factors

Attitudes Towards Society

Table: Attitudes Towards Parents And Other Authorities (%),

Attitudes Towards Politics

Attitudes Towards Sex

Table: Most Trusted Authority On Sex And Growing Up (%),

Attitudes Towards The Family

Attitudes Towards Work

The Work/life Balance

Attitudes Towards Parents' Work/home Life Balance (s6)

Attitudes Towards Choosing Between Family And Job (s7)

Table: Attitudes Towards Balance Between Work And Home Life (% Of Respondents),

Health

Attitudes Towards Europe And National Identity

Table: Attitudes Towards Britain (%),

5. The Young Consumer

Pocket Money

Table: Ranking Of To Year-olds Receiving The Most Pocket Money By Region (££),

Figure: To Year-olds Receiving The Most Pocket Money By Region (££),

Over-15s, Money And Poverty

Attitudes Towards Money/bank And Savings Accounts

Attitudes Towards Money (s8)

Bank And Savings Accounts (s9)

Table: Attitudes Towards Money/bank And Savings Accounts (% Of Respondents),

Buying Own Leisure Products

Buying Own Music (s10)

Buying Own Computer Games And Magazines (s11)

Table: Buying Own Music, Computer Games And Magazines (% Of Respondents),

Teenage Online-spending Patterns

The Impact Of Expenditure On Mobile Telephones

6. Key Markets And Consumer Behaviour

Home Entertainment

Television And Video Ownership And Viewing Patterns

Table: Percentage Of Children With A Television Or Video In Their Own Room By Gender By Age (%),

Figure: Percentage Of Children With A Television Or Video In Their Own Room By Gender By Age (%),

Table: Satellite Channel Viewed In Preceding Week (%),

Favourite Tv Programmes

Table: Favourite Television Programmes Of Children Aged To Years Old By Gender (%),

Music Equipment Ownership

Table: Ownership Of Music Equipment And Cds/albums (%),

Figure: Ownership Of Music Equipment And Cds/albums (%),

The Cd And Cassette Market

Table: The Uk Cd And Cassette Market By Value At Current Prices (££m And Index=100),-2002

Figure: The Uk Cd And Cassette Market By Value At Current Prices (££m),-2002

Trends In The Music Industry

Information And Comunication Technology

Access To Information And Communication Technology

Table: Household Access To Ict By Key Stage Of Child (%),

Table: Household Access To Ict By Social Grade Of Child (%),

The Home Personal Computer Market

Table: The Uk Market For Personal Computers By Sector By Value And Volume (££m At Msp And Units),-2002

Figure: The Uk Market For Pcs By Sector By Value (££m At Msp),-2002

Computers And Games Machines In The Home

Table: Percentage Of Children Having A Personal Computer Or Games Machine At Home By Gender By Age (%),

Figure: Percentage Of Children Having A Personal Computer Or Games Machine At Home By Gender By Age (%),

The M-generation And Video And Computer Games

The Video And Computer Games Market

Table: The Uk Video And Computer Games Market By Value At Current Prices (££m And Index=100),-2001

Telephones And Texting

The Mobile Telephone Market

Table: The Uk Cellular Telecommunications Market By Value At Current Prices (££bn And Index=100),-2002

Figure: The Uk Cellular Telecommunications Market By Value At Current Prices (££bn),-2002

Table: The Uk Cellular Telecommunications Market By Volume (million Call Minutes And %),-2001

Figure: The Uk Cellular Telecommunications Market By Volume (million Call Minutes),-2001

Trends In The Mobile Telephone Market

Patterns In Mobile Telephone Ownership

Short Messaging Service

Leisure Markets

Trends In The Teenage Magazine Market

Table: Audited Circulation Of Leading Teenage Magazines, July To December

The Teenage Magazine Market By Volume And Value

Table: The Uk Teenage Magazine Market By Value At Current Prices (££m And Index=100),-2002

Figure: The Uk Teenage Magazine Market By Value At Current Prices (££m),-2002

The M-generation And Fashion Trends

The M-generation Clothing Market

Table: The Uk Clothing Market For To Year-olds By Sector By Value At Current Prices (££m),-2002

Attitudes Towards Branded Clothing (s12)

Buying Own Clothes (s13)

Table: Attitudes Towards Branded Clothing And Buying Own Clothes (% Of Respondents),

7. Advertising And Marketing

Short Messaging Service Marketing

Online Marketing And The Teenager

Habbo Hotel

Advertising

8. Consumer Dynamics

Research Overview

Table: Summary Of Nop Research (% Of Respondents),

Attitudes Towards Education

Attitudes Towards Examinations And Employment Prospects (s1)

Table: Attitudes Towards Examinations And Employment Prospects (% Of Respondents),

Attitudes Towards The Cost Of Higher Education (s2)

Attitudes Towards Continuing In Higher Education (s3)

Table: Attitudes Towards Higher Education (% Of Respondents),

Attitudes Towards Working And Saving (s4)

Attitudes Towards Working While Studying (s5)

Table: Attitudes Towards Working/saving/higher Education (% Of Respondents),

Attitudes Towards Work And Home

Attitudes Towards Parents' Work/home Life Balance (s6)

Attitudes Towards Choosing Between Family And Job (s7)

Table: Attitudes Towards Balance Between Work And Home Life (% Of Respondents),

Attitudes Towards Money/banks And Savings Accounts

Attitudes Towards Money (s8)

Bank And Savings Accounts (s9)

Table: Attitudes Towards Money/bank And Savings Accounts (% Of Respondents),

Buying Own Music/computer Games And Magazines

Buying Own Music (s10)

Buying Own Computer Games And Magazines (s11)

Table: Buying Own Music, Computer Games And Magazines (% Of Respondents),

Attitudes Towards Clothing

Attitudes Towards Branded Clothing (s12)

Buying Own Clothes (s13)

Table: Attitudes Towards Branded Clothing And Buying Own Clothes (% Of Respondents),

9. The Future

Demographics

The Mobile Telephone Market

Online Shopping

Marketing

Future Spending Patterns

11. Further Sources

Associations

Publications And Publishers

General Sources

Bonnier Information Sources

Government Sources

Other Sources