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Premium Lagers, Beers & Ciders Market Report 2002

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Published Date :: October 2002find similar
Report Type :: Market Reportfind similar
Report Sector :: Drinksfind similar
Price :: £ 575
Contents :: 14 Chapters

Table of Contents

The table of contents below is for Premium Lagers, Beers & Ciders 2002

Executive Summary

1. Market Definition

Report Coverage

Definition Of Premium

Premium Pricing

Premium Alcoholic Strength

Premium Quality

Standards And Other Strengths

Market Sectors

Types Of Alcoholic Drink

Beer

Lager

Cider

Flavoured Alcoholic Beverages

By Alcoholic Strength

Table: Rates Of Excise Duty On Principal Alcoholic Drinks In The Uk (% Alcohol By Volume),

Beer And Lager

Cider

Flavoured Alcoholic Beverages

Market Trends

Historical Development Of The Market

Shifting Preferences By 'base' Drink

Innovation In Marketing Traditional Ales

4% Abv Beers Occupy The Middle Ground

Market Position

The Uk

Table: The Uk Alcoholic Drinks Market By Sector By Value (£��£m At Rsp And %),

Overseas

2. Market Size

The Total Market

Table: The Total Premium Drinks Market By Sector By Value (£��£m At Rsp And %),-2001

By Market Sector

Premium Beer

Premium Dark Beers

Premium Lager

Super Lager

Lager Versus Dark Beers

Table: The Uk Premium Beer Market By Sector By Value (£��£m At Rsp And %), And

Premium Cider

White Cider

Other Premium Cider

Flavoured Alcoholic Beverages

Alcopops

Premium Packaged Spirits

Overseas Trade

3. Industry Background

Recent History

Beer

Cider

Flavoured Alcoholic Beverages

Number Of Companies

Table: Number Of Vat-based Enterprises Engaged In The Manufacture Of Beer (number And %),-2002

Regional Variations In The Marketplace

Distribution

Outlets By Type

Table: Retail Distribution Outlets For Premium Drinks (% Share),

Major Retailers

Table: Leading Multiple Pub Owners By Number Of Outlets, April

How Robust Is The Market?

Legislation

Key Trade Associations

British Beer & Pubs Association

National Association Of Cider Makers

Other Associations

4. Competitor Analysis

The Marketplace

Market Shares In Beer

Table: Market Shares In Premium Beer� (% Share),

Market Shares In Cider

Market Shares In Flavoured Alcoholic Beverages

Market Leaders

Table: Leading Premium Drinks Companies By Premium Brands By Turnover (£��£000),-2002

Brewers

Anheuser-busch Europe Ltd

Company Structure

Premium Drinks Brands

Financial Results

Carlsberg-tetley Brewing Plc

Company Structure

Premium Drinks Brands

Financial Results

Coors Brewing International Ltd

Company Structure

Premium Drinks Brands

Financial Results

Interbrew Uk Ltd

Company Structure

Premium Drinks Brands

Financial Results

Scottish & Newcastle Plc

Company Structure

Premium Drinks Brands

Financial Results

Cider Makers

Hp Bulmer Ltd

Company Structure

Premium Drinks Brands

Financial Results

Matthew Clark Brands Ltd

Company Structure

Premium Drinks Brands

Financial Results

Flavoured Alcoholic Beverage Producers

Bacardi-martini Ltd

Company Structure

Premium Drinks Brands

Financial Results

Diageo Plc

Company Structure

Premium Drinks Brands

Financial Results

Other Companies

Outside Suppliers

Raw Materials

Packaging

Advertising And Promotion

Table: Main Media Advertising Expenditure On Premium Drinks Brands (£��£000), Year Ending June

5. Brand Strategy

Introduction

Research Findings

Table: Penetration Of Premium Drinks Brands Drunk Regularly (% Of Adults), And

Companies' Brands

Table: Leading Brands Of Premium Drinks By Origin Of Brand And Type,

6. Strengths, Weaknesses, Opportunities And Threats

Strengths

Weaknesses

Opportunities

Threats

7. Buying Behaviour

Overview Of Alcoholic Drinks

Demographics Of Premium Brands

Table: Penetration Of Major Premium Drinks Brands By Sex, Age, Social Grade And Region (% Of Adults),

Table: Penetration Of Other Non-premium Beer Brands By Sex, Age, Social Grade And Region (% Of Adults),

8. Current Issues

The Budget

Brand Developments

Shots Controversy

Marketing Initiatives

Corporate Activity

9. The Global Market

Introduction

Beer

Cider

Flavoured Alcoholic Beverages

10. Forecasts

Introduction

Forecasts To

Table: The Forecast Premium Drinks Market By Sector By Value (£��£m At Rsp And %),-2007

Market Growth

Figure: The Total Premium Drinks Market By Sector By Value (£��£bn At Rsp),-2007