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Marketing in the Digital Age Market Assessment 2012


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Previewing a Market Assessment

Published Date :
June 2012find similar
Report Type :
Market Assessmentfind similar
Report Sector :
New Mediafind similar
Price :
£ 575
Contents :
16 Chapters

Table of Contents

The table of contents below is for Marketing in the Digital Age 2012

Foreword

Executive Summary

Introduction

OVERVIEW

DEFINITION

Strategic Overview

BACKGROUND

MARKET DYNAMICS AND SEGMENTATION

Convergence and Crossovers

Total Market

Market Share by Sector

Broadcast Media

The Internet

Print Media

Direct Mail

Outdoor and Cinema

THE CONSUMER

Demographic Data

COMPETITIVE STRUCTURE

Broadband Providers

Agencies

INDUSTRY ISSUES

Growth of Consumer Technology

Eurozone Issues

Evolution of Social Network Advertising

MARKET FORECASTS

Digital Television

BACKGROUND

Digital Switchover

Channels

Sales Networks and In-House Advertising

Radio Stations Available on Television Services

INDUSTRY DEVELOPMENTS

Smart Televisions

Social Television

On-Demand on Various Platforms

MARKET SIZE

Digital Television Uptake

CONSUMER TRENDS

ADVERTISING

Main Media Advertising Expenditure

Advertising Revenues

Digital Radio

BACKGROUND

Digital Radio Switchover Problems

Licensing

MARKET SIZE

CONSUMER TRENDS

ADVERTISING

Marketing on the Internet

BACKGROUND

Increasing Market Share

Social Networking

Google+ Hits the Ropes

Increasing Broadband Speeds

MARKET SIZE

By Advertising Expenditure

By Internet Access

CONSUMER TRENDS

Top Social Media Brands

Mobile Marketing

BACKGROUND

ImpendingG Auction

Near Field Communication

Increase in Internet-Enabled Mobile Phones

MARKET SIZE

CONSUMER TRENDS

An International Perspective

MARKET PENETRATION

ADVERTISING ENVIRONMENT

CONSUMER BEHAVIOUR

PEST Analysis

POLITICAL

Improving Rural Broadband

ImpendingG Auction

Adult Content Internet Filters

ECONOMIC

SOCIAL

Digital Radio Switchover Problems

Social Media Evolution

Shift in Mobile Phone Usages

TECHNOLOGICAL

iPad Leads the Tablet Market

Media Convergence

Industry Dynamics

TELEVISION

RADIO

INTERNET

MOBILE

Company Profiles

BACKGROUND

LEADING DIGITAL MARKETING COMPANIES

LEADING TECHNOLOGICAL COMPANIES

Apple (UK) Ltd

Current and Future Developments

Financial Results

Google UK Ltd

HIGH-STREET RETAILER

The Carphone Warehouse Ltd

The Future

MARKET SIZE

MARKET GROWTH

FUTURE TRENDS

Internet Affirms Its Dominant Position

Mobile Becomes a Major Player

Further Sources

Publications

General Sources

Government Publications

Other Sources

Key Note Sources

Key Note Ltd

Understanding Consumer Survey Data

Number, Profile, Penetration

Social Grade

Standard Region

Key Note Research

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