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Home Entertainment Market Assessment 2012


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Previewing a Market Assessment

Published Date :
May 2012find similar
Report Type :
Market Assessmentfind similar
Report Sector :
Leisure & Entertainmentfind similar
Price :
£ 575
Contents :
15 Chapters

Table of Contents

The table of contents below is for Home Entertainment 2012

Foreword

Executive Summary

Introduction

OVERVIEW

DEFINITION

Television, DVD, Blu-Ray and Video Players

Audio Equipment

PC and Games Consoles

Strategy Overview

MARKET DYNAMICS AND SEGMENTATION

Total Market Size

By Market Sector

ADVERTISING

THE CONSUMER

MARKET FORECASTS

Television, DVD, Blu-Ray and Video

BACKGROUND

MARKET SIZE

MARKET SECTORS

Televisions

DVD, Blu-Ray and Video Players

CONSUMER TRENDS

Television

DVD, Blu-Ray and Video Players

MARKETING ACTIVITY

Television Sets and Satellite Systems

DVD, Blu-Ray and Video Players

DISTRIBUTION

Audio Equipment

BACKGROUND

MARKET SIZE

MARKET SECTORS

Non-Portable Audio Equipment

Portable Audio Equipment

CONSUMER TRENDS

Non-Portable Audio Equipment

Portable Audio Equipment

Method of Purchasing Music

MARKETING ACTIVITY

DISTRIBUTION

PCs and Game Consoles

BACKGROUND

MARKET SIZE

MARKET SECTORS

PCs

Games Consoles

CONSUMER TRENDS

PCs

Games Consoles

MARKETING ACTIVITY

PCs

Games Consoles

DISTRIBUTION

An International Perspective

TELEVISION, DVD AND BLU-RAY PLAYERS

AUDIO EQUIPMENT

PCS AND GAME CONSOLES

PEST Analysis

POLITICAL

The Digital Economy Act

Spending Review

ECONOMIC

Gross Domestic Product

Household Disposable Income

SOCIAL

Population Demographics

MediaCityUK

Floods in Thailand Affect PC Prices

TECHNOLOGICAL

The Digital Switchover

3D Technology in Home Entertainment Products

Internet Access in the UK on the Rise

Sky and Virgin Expand Services

Internet-Connected Televisions Gaining in Popularity

Tablet Computers to Remain Popular

Digital Music Industry Continues to Grow

Consumer Dynamics

OVERVIEW

BUYING BEHAVIOUR

Buying Directly from a Shop/Department Store

Buying Online

REASONS FOR BUYING HOME ENTERTAINMENT EQUIPMENT

"To Replace Something That Has Broken"

"Necessary To Upgrade a Piece of Kit After Buying Something Else"

"I Have to Have the Latest Gadgets"

"See an Advertisement and Like What I See"

"Want Something More Fashionable"

"Prices Are More Affordable at the Moment"

"Good Interest-Free Deals Available"

FACTORS AFFECTING THE PURCHASE OF HOME ENTERTAINMENT EQUIPMENT

"I Like a Well-Known Brand"

"I Set a Budget and Keep Within That Budget"

"I Look for Added Functions"

"I Always Buy the Same Brand"

"I Like Things That Look Good"

"I Always Look For Free Added Accessories"

"I Always Consider Extended Warranty Deals"

TYPES OF DIGITAL TELEVISION SERVICE USED

"Subscription (Cable, Satellite or Broadband Cable)"

"Separate Digital Box (Freeview/Free-Sat/Free-Sat from Sky)"

"Integrated (Freeview)"

"I Don't Have Digital"

METHOD OF WATCHING TELEVISION

"As Aired"

"Record and Play Later Using Facilities Such As Sky+ and Virgin Media/TiVo"

"Use Watch Again or On-Demand Facilities via the Internet, e.g. BBC iPlayer"

"Record and Play Later Facilities Using a DVD/HDD Recorder"

METHODS OF PURCHASING MUSIC AND FILMS

"Buying CDs/DVDs/Blu-Rays From a High-Street Store"

"Buying CDs/DVDs/Blu-Rays Online"

"Downloading From an Internet Website, e.g. iTunes"

MAIN METHOD OF LISTENING TO MUSIC

"Radio"

"Hi-Fi"

"Personal Music Player (MP3/MP4) Individually"

"Personal Music Player Via a Docking Station"

"Radio Via the Television"

"Music On Demand/Via the Internet, e.g. Spotify"

"Personal Music Player Via Cable Through Television/Hi-Fi System"

"Radio on Internet"

Company Profiles

APPLE (UK) LTD

Company Structure and Corporate Strategy

Advertising

Distribution

Profitability

Current and Future Developments

DELL CORPORATION LTD

Company Structure and Corporate Strategy

Advertising

Distribution

Profitability

Current and Future Developments

HEWLETT-PACKARD LTD

Company Structure and Corporate Strategy

Advertising

Distribution

Profitability

Current and Future Developments

LG ELECTRONICS UK LTD

Company Structure and Corporate Strategy

Advertising

Distribution

Profitability

Current and Future Developments

MICROSOFT LTD

Company Structure and Corporate Strategy

Advertising

Distribution

Profitability

Current and Future Developments

NINTENDO CO LTD

Company Structure and Corporate Strategy

Advertising

Distribution

Profitability

Current and Future Developments

PANASONIC MANUFACTURING UK LTD

Company Structure and Corporate Strategy

Advertising

Distribution

Profitability

Current and Future Developments

PHILIPS ELECTRONICS UK LTD

Company Structure and Corporate Strategy

Advertising

Distribution

Profitability

Current and Future Developments

SAMSUNG ELECTRONICS (UK) LTD

Company Structure and Corporate Strategy

Advertising

Distribution

Profitability

Current and Future Developments

SHARP ELECTRONICS (UK) LTD

Corporate Strategy and Company Overview

Advertising

Distribution

Profitability

Current and Future Developments

SONY COMPUTER ENTERTAINMENT UK LTD

Corporate Strategy and Company Structure

Advertising

Distribution

Profitability

Current and Future Developments

The Future

MARKET FORECASTS

The Total Market

FUTURE TRENDS

The End of the Video Games Console?

Popularity of Smartphones and Tablets to Challenge the Audio Equipment and Video Games Markets

Tablet Computers to Overtake Sales of Desktop PCs

Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Key Note Sources

Key Note Ltd

Understanding Consumer Survey Data

Number, Profile, Penetration

Social Grade

Standard Region

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