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Cruise Market Assessment 2012


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Previewing a Market Assessment

Published Date :
April 2012find similar
Report Type :
Market Assessmentfind similar
Report Sector :
Travel & Tourismfind similar
Price :
£ 575
Contents :
16 Chapters

Table of Contents

The table of contents below is for Cruise 2012

Foreword

Executive Summary

Introduction

THE TOPIC

OBJECTIVES

METHODOLOGY

Company Information

Research

DEFINITION

Strategy Overview

MARKET DYNAMICS AND SEGMENTATION

Market Issues

Market Status

DISTRIBUTION

COMPETITIVE STRUCTURE

Leading Companies

ADVERTISING

THE CONSUMER

MARKET FORECASTS

KEY POINTS

Demographics and the UK's Cruise Business

SOCIO-ECONOMIC FACTORS

POTENTIAL AND PROBLEMS

KEY POINTS

Economics, Incomes and UK Demand

INTRODUCTION

HOUSEHOLD INCOME

CONSUMER PRICE INDEX

STRAIN ON UK INCOMES

HOLIDAY SPENDING

KEY POINTS

Cruising and the Environment

ENVIRONEMTAL REGULATION

The International Convention for the Prevention of Pollution from Ships

Emission Control Areas

Energy Efficiency

OUTBREAKS OF ILLNESS

KEY POINTS

Promotion in the UK

INTRODUCTION

MAIN MEDIA ADVERTISING

KEY POINTS

An International Perspective

THE US: THE CRUISE LEADER

EUROPE

ASIA

KEY POINTS

PEST Analysis

POLITICAL

Prevention of Air Pollution from Ships

ECONOMIC

SOCIAL

TECHNOLOGICAL

Liquefied Natural Gas

Exhaust Gas Cleaning Systems

KEY POINTS

Consumer Dynamics

Overview

HOLIDAY SPENDING IN

Majority Unlikely to Increase Holiday Expenditure in

Almost Half Plan to Cut Holiday Spending in

Few Unlikely to Increase Holiday Expenditure

TRENDS IN CRUISING

Proportion of Cruisers Falls Slightly

Rising Number of Family Cruisers

Rising Propensity for Cruising

Younger Cruisers an Important Market

Return Cruisers

Key Points

Company Profiles

CRUISE COMPANIES: GLOBAL LEADERS

Carnival Corporation

Royal Caribbean Cruises

Genting Hong Kong

CRUSE COMPANIES: SMALL AND NICHE LINES

All Leisure Group

Apollo Global Management

Crystal Cruises

Disney Cruise Line

Louis Cruises

MSC Cruises

Fred. Olsen Cruise Lines

Regent Seven Seas Cruises

Silversea Cruises

TRAVEL AGENCIES AND HOLIDAY COMPANIES

Barrhead Travel Service

R.E. Bath Travel Service

The Cruise Line

Noble Caledonia

Thomas Cook

KEY POINTS

The Future

THE ENVIRONMENT

MARPOL and the Cruise Industry

Heavy Fuel in Antarctica

Ballast Water Management Convention

LARGER SHIPS

AROUND THE WORLD

Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Cruise Companies

Holiday Companies and Travel Agents

Key Note Sources

Key Note Ltd

Understanding TGI Data

Number, Profile, Penetration

Social Grade

Standard Region

Key Note Research

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