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Advertising Agencies Market Report 2012


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Previewing a Market Report

Published Date :
April 2012find similar
Report Type :
Market Reportfind similar
Report Sector :
Business Servicesfind similar
Price :
£ 575
Contents :
18 Chapters

Table of Contents

The table of contents below is for Advertising Agencies 2012

Foreword

Executive Summary

Introduction

MARKET OVERVIEW

MARKET DEFINITION

Agency Categories

Job Functions within the Advertising Industry

Strategic Overview

MARKET DYNAMICS AND SEGMENTATION

Market Sectors

Total UK Market

Market Size by Media Format

DISTRIBUTION

[(c)Industry Profile

COMPETITIVE STRUCTURE

Top Advertising Agencies

Top Media Agencies

Top UK Advertisers by Agencies

INDUSTRY ISSUES

New Advertising Codes Launched

The Digital Age

Closure of News of the World

The Sun on Sunday

THE CONSUMER

Digitally Connected Audiences

MARKET FORECASTS

Broadcast Media

TELEVISION

Background

Market Size

Consumer Trends

Competitor Activity

RADIO

Background

Market Size

Consumer Trends

Competitor Activity

Print Media

NEWSPAPERS

Background

Market Size

Consumer Trends

Competitor Activity

MAGAZINES

Background

Market Size

Consumer Trends

Competitor Activity

The Internet

BACKGROUND

Mobile Marketing

MARKET SIZE

Audience Sizes

Advertising Expenditure

CONSUMER TRENDS

Internet Activities

Internet Purchasing

Reasons For No Internet Access

COMPETITOR ACTIVITY

Top Interactive Agencies

Top Websites

Awards

Other Media

DIRECT MAIL

Background

Market Size

Consumer Trends

Competitor Activity

CINEMA AND OUTDOOR

Background

Market Size

Consumer Trends

Competitor Activity

An International Perspective

INTRODUCTION

GLOBAL ADVERTISING GROWTH

TOP TEN GLOBAL MEDIA COMPANIES

MARKET DEVELOPMENTS

Proliferation of Social Media

Continuing to Appreciate Cultural Differences

PEST Analysis

POLITICAL FACTORS

UK Television Regulations Remain Unchanged

Internet Regulation Altered

Demands for More Accurate Advertising

ECONOMIC FACTORS

Agency Hourly Fees Dropping

Business Confidence Waning

SOCIAL FACTORS

The Proliferation of Social Media

TECHNOLOGICAL FACTORS

Wireless Technology

Technological Advancements

Consumer Dynamics

INTRODUCTION

CONSUMER ATTITUDES

I Have Bought Goods and/or Services as a Direct Result of Television Advertisements

I Have Bought Goods and/or Services as a Direct Result of Radio Advertisements

I Have Bought Goods and/or Services as a Direct Result of Internet Advertising

I Have Bought Goods and/or Services as a Direct Result of Magazine/Newspaper Advertising

I Have Bought Goods and/or Services as a Direct Result of Advertising Through a Mobile Device

The Government Should Ban All Advertising for Gambling and Alcohol

The Government Should Ban All Advertising for Unhealthy Foods

I Find Advertisements on Television Excessive

I Find Advertisements on Radio Excessive

I Find Advertisements on the Internet Excessive

I Find Advertisements in Magazines/Newspapers Excessive

I Am More Likely to Purchase a Product if I Have Seen an Advertisement for It

Company Profiles

INTRODUCTION

OMNICOM GROUP INC

Corporate Information

Brands

Product/Brand Development

Financial Information

WPP GROUP PLC

Corporate Information

Brands

Product/Brand Development

Financial Information

GLOBAL RADIO UK LTD

Corporate Information

Brands

Product/Brand Development

Financial Information

VIRGIN MEDIA INC

Corporate Information

Brands

Product/Brand Development

Financial Information

MOTHER HOLDINGS LTD

Company Information

Product/Brand Development

Financial Information

AKQA LTD

Company Information

Product/Brand Development

Financial Information

The Future

ECONOMIC TRENDS

MARKET FORECASTS TO

Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Key Note Sources

Key Note Ltd

Understanding TGI Data

Number, Profile, Penetration

Social Grade

Standard Region

The Key Note Range of Reports

Key Note Research